Consumer Behavior 2021-2022

Consumer Behavior 2021-2022

Consumer spending accounts for 70% of the U.S. gross domestic product, or $12trillion. Consumer Behavior 2021-2022 assesses how this spending is distributed andthe consumer behaviors that affect spending.

Consumer Behavior 2021-2022 presents dozens of surveys analyzing consumerspending characteristics, behavioral responses, and preferences. Easy-to-readsummaries of current research and other information useful for retailers, marketers,advertisers, and business consultants are presented. W hile there are other publicationsfocusing on general consumer behavioral topics, Consumer Behavior 2021-2022 is theonly resource that integrates the full spectrum of applied consumer psychology,demographics, and purchasing influences with major consumer surveys.

The demographics chapters present valuable insight into 25 segments, including theHispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial,Gay & Lesbian, Affluent, and other consumer groups.

Over 650 website links - directly embedded into the electronic edition - will direct you toadditional market research and other resources.


PART I: THE AMERICAN CONSUMER
1 DEMOGRAPHIC OVERVIEW
1.1 Population Distribution
1.2 Median Age
1.3 Births
1.4 Generational Demographics
1.5 Race/Ethnicity Distribution
1.6 Overall Demographic Distribution
1.7 Market Resources
2 CONSUMER INCOME & WEALTH
2.1 Household Income
2.2 Income By State
2.3 Household Wealth
2.4 Market Resources
3 FINANCIAL SITUATION
3.1 Overview
3.2 Financial Sustainability
3.3 Financial Insecurity
3.4 Financial Challenges
3.5 Improving Standard Of Living
4 CONSUMER SPENDING
4.1 Consumer Contribution to the GDP
4.2 Spending Assessment
4.3 Household Spending
4.4 Retail Spending
4.5 Retail Sales By State
4.6 Market Resources
5 CONSUMER DEBT
5.1 Total U.S. Household Debt
5.2 Household Debt
5.3 Student Loans
5.4 Credit Card Debt
5.5 Market Resources
6 HOUSEHOLDS & HOUSING
6.1 Households
6.2 Shared Households
6.3 Home Ownership
6.4 Home Values
6.5 Home Improvement
6.6 Vacation Homes
6.7 Market Resources
7 COMMUNITIES
7.1 Overview
7.2 Urban And Rural Populations
7.3 Most Desirable Places To Live
7.4 Satisfaction With Communities
7.5 Generational Preferences
7.6 Important Community Attributes
7.7 Market Resources
8 WHERE PEOPLE WANT TO LIVE
8.1 Most Desirable States
8.2 Most Desirable Cities
8.3 Reasons For Wanting To Move
9 POPULATION MIGRATION
9.1 Overview
9.2 Migration Trends
9.3 Mobility Among Young Adults
9.4 Reasons For Moving
9.6 Relocation Assessments
9.7 Fastest-Growing States
9.8 Market Resources
10 PERSONAL LIFE
10.1 Satisfaction With Personal Life
10.2 Personal Financial Situation
10.3 Economic Well-Being
10.4 Personal Health
10.5 Market Resources
11 EDUCATION
11.1 Enrollment
11.2 Educational Attainment
11.3 Earnings Based On Education
11.4 Net Worth Of College Graduates
11.5 Market Resources
12 OPINIONS & BELIEFS
12.1 Overview
12.2 Survey Findings
PART II: ACTIVITIES
13 USE OF TIME
13.1 Americans’ Use of Time
13.2 Activities By Gender
13.3 Household Activities
13.4 Leisure Activities
13.5 Market Resources
14 CONSUMER USE OF MEDIA & THE INTERNET
14.1 Time Spent Using Media
14.2 Use Of The Internet
14.3 Time Spent With Video
14.4 Online Activities
14.5 Media Use Among Children
14.6 Market Resources
15 CULTURAL ACTIVITIES
15.1 Public Participation In The Arts
15.2 Performing Arts Activities
15.3 Survey Of Metropolitan Areas
15.4 Market Resources
16 LEISURE ACTIVITIES
16.1 Time Spent On Leisure Activities
16.2 Top 10 Leisure Activities
16.3 Favorite Leisure Activities
16.4 Leisure Activities For Millennials
16.5 Market Resources
17 SPORTS & RECREATION ACTIVITIES
17.1 Conditioning and Fitness
17.2 Individual Sports
17.3 Racquet Sports
17.4 Team Sports
17.5 Outdoor Sports
17.6 Water Sports
17.7 Winter Sports
17.8 Market Resources
18 HOW AMERICANS EAT
18.1 The U.S. Food Dollar
18.2 Distribution Of Daily Food Consumption
18.3 Dining Out
18.4 Eating At Home
18.5 Snacking
19 AWAY FROM HOME
19.1 Overview
19.2 Airports
19.3 Bars
19.4 Coffeehouses And Sandwich Shops
19.5 Convenience Stores
19.6 Drug Stores
19.7 Fast Food And Casual Dining Restaurants
19.8 Gas Stations
19.9 Grocery Stores
19.10 Health Clubs
19.11 Large Retail or Department Stores
19.12 Movie Theaters
19.13 Public Transportation
19.14 Shopping Malls
19.15 Stadiums And Arenas
20 WORK
20.1 The American Workforce
20.2 Time Spent Working
20.3 Job Satisfaction
20.4 Working At Home
20.5 Gig Work
20.6 Market Resources
21 CONSUMER USE OF TECHNOLOGY
21.1 Technology Use
21.2 Market Assessment
21.3 Household Ownership Of CE Products
21.4 Ownership Of Smartphones And Tablets
21.5 Top Spending Categories
21.6 Top Growth Categories
21.7 Technology Impact
21.8 Market Resources
22 USE OF TRANSPORTATION
22.1 Overview
22.2 Transportation Spending
22.3 Travel To Work
22.4 Personal Travel
22.5 Driving
22.6 Vehicle Ownership
22.7 Market Resources
PART III: SHOPPING CHANNELS
23 IN-STORE SHOPPING
23.1 Shopping In-Store Vs. Online
23.2 In-Store Expectations
23.3 Experiential Retail
24 ONLINE SHOPPING
24.1 Why People Shop Online
24.2 Devices Used For Online Shopping
24.3 Online Purchasing Decisions
24.4 Characteristics Of Online Shopping
24.5 Expectations Online
24.6 Selecting An Online Retailer
24.7 Shipping
24.8 Returns
25 MOBILE COMMERCE
25.1 Overview
25.2 Market Assessment
25.3 Time Spent On Apps Vs. Websites
25.4 Mobile Shopping And Buying
25.5 Reasons Consumers Use Mobile Commerce
25.6 Drawbacks Of Shopping Via Smartphone
25.7 Customer Service For Mobile Shoppers
26 OMNICHANNEL SHOPPING
26.1 Overview
26.2 Customer Preference For Omnichannel Retail
26.3 Cross-Channel Shopping
26.4 Buy Online, Pick Up In-Store
27 VIRTUAL ASSISTANT
27.1 Users
27.2 Market Penetration
27.3 Activities
PART IV: SHOPPING BEHAVIORS
28 BACK-TO-SCHOOL SHOPPING
28.1 Market Assessment
28.2 Back-to-School Spending
28.3 Back-to-College Spending
28.4 Market Resources
29 BRAND COMMUNICATIONS
29.1 Overview
29.2 Preferred Communications By Sector
29.3 Promotions
29.4 Customer Service
29.5 Email Communications
29.6 Text Message Communications
29.7 Social Media Communications
30 BRAND LOYALTY
30.1 Overview
30.2 How Brands Earn Loyalty
30.3 Loyalty Attitudes By Gender
30.4 Brand Loyalty By Generation
30.5 Brand Preferences
30.6 Store Brands
30.7 Brand Loyalty In Travel
30.8 Increasing Brand Loyalty
31 BUSINESS SECTOR PERCEPTION
31.1 Consumer Impressions Of Sectors
32 BUYING AMERICAN-MADE
32.1 Preference For U.S.-Made Products
32.2 Buying American By Product Type
32.3 Market Resources
33 BUYING LOCAL
33.1 Overview
33.2 Patronizing Local Small Businesses
33.3 Locally Sourced Food Products
33.4 Shop Small
34 CONSUMER CONFIDENCE
34.1 Overview
34.2 Consumer Comfort Index
34.3 Consumer Confidence Index
34.4 Consumer Sentiment Index
34.5 Current Economic Conditions
34.6 Economic Confidence Index
34.7 Monthly U.S. Consumer Survey
35 CUSTOMER SATISFACTION
35.1 Overview
35.2 Factors Contributing To High Customer Satisfaction
35.3 Market Resources
36 DISCRETIONARY SPENDING
36.1 Spending Priorities
36.2 Necessities and Luxuries
37 ETHICALLY CONSCIOUS CONSUMERISM
37.1 Corporate Social Responsibility
37.2 Social Issues
38 GIFT CARDS
38.1 Market Assessment
38.2 Use Of Gift Cards
38.3 Shopping With Gift Cards
39 GIFT GIVING
39.1 Overview
39.2 Market Assessment
39.3 Graduation Gift Giving
39.4 Wedding Gift Giving
39.5 Charitable Gift Giving
39.6 Returning Gifts and Re-Gifting
40 HOLIDAY SHOPPING
40.1 Overview
40.2 Market Assessment
41 INFLUENCE OF SOCIAL MEDIA
41.1 Brand Promotions
41.2 Brand Transparency On Social Media
41.3 Social-Led Marketing Campaigns
42 LOYALTY PROGRAM PARTICIPATION
42.1 Participation
42.2 Member Demographics
42.3 Customer Incentives
42.4 Member Satisfaction
43 PAYMENT PREFERENCES
43.1 Comparison Of Payment Methods
43.2 Credit and Debit Cards
43.3 How Americans Pay Their Bills
43.4 Point-Of-Sale Payments
43.5 Online Retail Payments
43.6 Proximity Mobile Payments
43.7 Market Resources
44 PRICING
44.1 Overview
44.2 Dynamic Pricing
44.3 In-Store Vs. Online Pricing
44.4 Price-Matching
44.5 Personalized Pricing
44.6 Market Resources
45 PRIVACY ISSUES
45.1 Overview
45.2 Attitudes About Privacy
45.3 Online Privacy
45.4 Violations Of Online Privacy
45.5 Actions Taken To Protect Privacy
45.6 Willingness To Share Personal Information
45.7 Use Of Facial Recognition Technology
46 PURCHASE DECISION-MAKING
46.1 Top Priorities
46.2 Deciding Where To Shop
46.3 Trust in Shopping Recommendations
46.4 Influence Of Social Media
46.5 Influence Of Brand Attributes
46.6 Deals and Bargains
46.7 Use Of Coupons
46.8 Impulse Buying
47 RESPONSE TO ADVERTISING
47.1 Overall Attitude Toward Ads
47.2 Preferred Media For Ads
47.3 Positive Response To Ads
47.4 Negative Response To Ads
47.5 Annoying Ads
47.6 Response to Irrelevant Ads
47.7 Ignoring Ads
48 RESPONSE TO CUSTOMER SERVICE
48.1 Overview
48.2 Perspectives On Customer Service
48.3 Customer Service Channels
48.4 Consumer Opinions Of Customer Service
48.5 Impact By Segment
49 RESPONSE TO REVIEWS
49.1 Reading and Using Online Reviews
49.2 Time Spent Using Reviews
49.3 Posting Reviews
50 SHOPPING RESEARCH
50.1 Product Research
50.2 Comparison Shopping Websites
50.3 Research Via Mobile Devices
51 SPENDING FOR EXPERIENCES
51.1 The Experience Economy
51.2 Market Assessment
51.3 Trends
51.4 Experiential Gifting
51.5 Influence Of Social Media
52 TRUST IN BUSINESS
52.1 Trust In Companies
52.2 Trust Barometer
52.3 Trust With Personal Information
52.4 Trust In Social Networks
52.5 Brand Trust On Social Media
PART V: BRAND PREFERENCE SURVEYS
53 BRAND EQUITY
53.1 Overview
53.2 Top Brands Among Adults
53.3 Market Resources
54 BRAND INDEX
54.1 Overview
54.2 Top Ratings By Sector
54.3 Market Resources
55 CUSTOMER LOYALTY ENGAGEMENT
55.1 Overview
55.2 Customer Loyalty Engagement Rankings
55.3 Market Resources
56 CUSTOMER SATISFACTION
56.1 Overview
56.2 ACSI Scores
56.3 Market Resources
57 LOYALTY PROGRAM SATISFACTION
57.1 Overview
57.2 Top Programs In Member Satisfaction
57.3 Market Resources
58 MOST TRUSTED BRANDS
58.1 Overview
58.2 Most Trusted Brands
58.3 Trust By Generation
58.4 Market Resources
59 PERSONALIZATION
59.1 Overview
59.2 Retail Personalization Index
59.3 Market Resources
60 REPUTATION RANKING
60.1 Overview
60.2 Rankings 2019
60.3 Market Resources
PART VI: INCOME & WEALTH FOCUS
61 AFFLUENT CONSUMERS
61.1 Overview
61.2 Upper-Class Consumers
61.3 Affluent Consumers
61.4 Wealthy Consumers
61.5 Rich and Ultra-rich Consumers
61.6 Millionaire Households
61.7 Billionaire Households
61.8 Spending By High-Net-Worth Households
61.9 Cost Of Living Extremely Well Index
62 POPULATION CENTERS OF U.S. AFFLUENCE
62.1 Most Affluent ZIP Codes
62.2 Most Expensive ZIP Codes
62.3 Millionaire Households By State
62.4 Millionaire Households By Metropolitan Area
63 AFFLUENCE MARKET RESEARCH
63.1 Overview
63.2 Research Organizations and Publications
63.3 Market Resources
64 MIDDLE-CLASS CONSUMERS
64.1 Defining The Middle Class
64.2 Shrinking Of The Middle Class
64.3 Self-Subscribed Middle Class
64.4 Demographic Shifts
65 POVERTY & ECONOMIC INSECURITY
65.1 Poverty Rate
65.2 Poverty Rate By State
65.3 Economic Insecurity
65.4 Near Poverty
65.5 Market Resources
66 INCOME & WEALTH INEQUALITY
66.1 Overview
66.2 Gini Index
66.3 Global Economic Inequality Assessment
66.4 Analysis By State
66.5 Analysis For Major U.S. Cities
PART VII: ETHNIC FOCUS
67 AFRICAN-AMERICAN CONSUMERS
67.1 Overview
67.2 Profile
67.3 Households, Income, and Expenditures
67.4 Buying Power
67.5 Population Centers
67.6 Education
67.7 Use Of Media
67.8 Market Resources
68 ARAB-AMERICAN CONSUMERS
68.1 Overview
68.2 Profile
68.3 Buying Power
68.4 Population Centers
68.5 Market Resources
69 ASIAN-AMERICAN CONSUMERS
69.1 Overview
69.2 Profile
69.3 Households, Income, and Expenditures
69.4 Buying Power
69.5 Educational Attainment
69.6 Population Centers
69.7 Market Resources
70 CAUCASIAN CONSUMERS
70.1 Overview
70.2 Profile
70.3 Population Centers
70.4 Working White Class
71 HISPANIC- & LATINO-AMERICAN CONSUMERS
71.1 Overview
71.2 Profile
71.3 Households, Income, and Expenditures
71.4 Buying Power
71.5 Population Centers
71.6 Hispanic Use Of Media
71.7 Market Resources
72 JEWISH-AMERICAN CONSUMERS
72.1 Overview
72.2 Profile
72.3 Buying Power
72.4 State Populations
72.5 Population Centers
72.6 Market Resources
73 MUSLIM-AMERICAN CONSUMERS
73.1 Overview
73.2 Profile
73.3 Population Centers
73.4 Buying Power
73.5 Market Resources
74 NATIVE-AMERICAN CONSUMERS
74.1 Overview
74.2 Profile
74.3 Buying Power
74.4 Population Centers
74.5 Market Resources
75 MULTIRACIAL CONSUMERS
75.1 Multiracial Census
75.2 Self-Identification As Biracial
75.3 Profile
75.4 Market Resources
PART VIII: GENDER FOCUS
76 FEMALE CONSUMERS
76.1 Profile
76.2 Working Women
76.3 Mothers
76.4 Working Mothers
76.5 Use Of Media
76.6 Purchase Decision-Making
76.7 Affluent Women
77 MALE CONSUMERS
77.1 Profile
77.2 Fathers
77.3 Blurring Gender Roles
77.4 Purchasing Decision-Making
PART IX: GENERATIONAL FOCUS
78 GENERATIONAL COMPARISONS
78.1 Overview
78.2 Unique Characteristics
78.3 Generational Self-Identification
78.4 Shopper Profiles
79 SENIOR CONSUMERS
79.1 Profile
79.2 Daily Activities
79.3 Participation In The Arts For Leisure
79.4 Buying Power
79.5 Living Arrangements
80 BABY BOOMER CONSUMERS
80.1 Profile
80.2 Baby Boomer Households
80.3 Use Of The Internet
80.4 Working Boomers
80.5 Boomer Retiree Migration
81 GENERATION X CONSUMERS
81.1 Profile
81.2 Generational Characteristics
81.3 Spending
81.4 Debt
81.5 Personal Financial Goals
81.6 Retirement Plans
82 MILLENNIAL CONSUMERS
82.1 Profile
82.2 Generational Characteristics
82.3 Diversity
82.4 Buying Power
82.5 Living Arrangements
82.6 Shopping Attitudes
82.7 Use Of Social Networks
83 GENERATION Z CONSUMERS
83.1 Profile
83.2 School Enrollment
83.3 Buying Power
83.4 Activities
83.5 Shopping Behaviors
83.6 Use Of Media And Technology
83.7 Use Of Social Media
83.8 Favorite Brands
PART X: SEGMENTATION
84 COLLEGE STUDENTS
84.1 Student Population
84.2 Total College Student Spending
84.3 Back-To-College Spending
84.4 Market Resources
85 CONSUMERS WITH DISABILITIES
85.1 Profile
85.2 Market Assessment
85.3 Marketing To People With Disabilities
85.4 Market Resources
86 FAMILY CAREGIVERS
86.1 Profile
86.2 Eldercare
86.3 Demographics Of Caregivers
86.4 The Cost Of Caregiving
86.5 Support For Caregivers
86.6 Market Resources
87 HOUSEHOLDS WITH CHILDREN
87.1 Profile
87.2 Working Parents
87.3 Cost Of Raising Children
87.4 Shopping With Children
87.5 Inter-Generational Households
86.6 Stepfamilies
87.7 Adult Children At Home
87.8 Centers For Family Research
88 IMMIGRANT CONSUMERS
88.1 Profile
88.2 Second-Generation Americans
88.3 U.S.-Born Children Of Immigrants
88.4 Life In The U.S.
88.5 Assimilation
88.6 Market Resources
89 LGBT CONSUMERS
89.1 Profile
89.2 Coming Out Survey
89.3 Same-Sex Marriage
89.4 Same-Sex Households
89.5 Buying Power
89.6 Population Centers
89.7 Activities
89.8 Internet Usage
89.9 Market Resources
90 MARRIED COUPLES & COHABITATION
90.1 Profile
90.2 Buying Power
90.3 Cohabitation
90.4 Divorce Rates
90.5 Education And Work Status Among Married Couples
90.6 Earnings Comparison Among Married Couples
90.7 Intermarriage
90.8 Research Centers
91 MILITARY CONSUMERS
91.1 Active Personnel
91.2 Veterans
91.3 Buying Power
91.4 The Military Exchange System
91.5 Military Discounts
92 PET OWNERS
92.1 Overview
92.2 Pet Owners Demographics
92.3 Pets As Family
92.4 Spending On Pets
92.5 Market Resources
93 RETIREES
93.1 Overview
93.2 Early Retirement
93.3 Factors Determining Age Of Retirement
93.4 Retiree Consumers
93.5 Saving For Retirement
93.6 Financial Security
93.7 Retiree Spending
93.8 Moving In Retirement
93.9 Trends in Retirement and Semi-Retirement
93.10 Market Resources
94 SINGLE CONSUMERS
94.1 Overview
94.2 Single-Person Households
94.3 Single Parents
94.4 Spending Power
94.5 Market Resources
APPENDIX A - ACADEMIC RESEARCH CENTERS
APPENDIX B - ANALYSTS
APPENDIX C - ASSOCIATIONS
APPENDIX D - BLOGS
APPENDIX E - GOVERNMENT AGENCIES
APPENDIX F - MARKET RESEARCH SOURCES
APPENDIX G - PERIODICALS
APPENDIX H - RESEARCH STUDIES & SURVEYS
REFERENCES

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