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Demographics Market Research Reports & Industry Analysis

MarketResearch.com provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Free From in Canada

    ... allergies or intolerance. While various sources have estimated that consumers with certain medical conditions or serious allergies and thus who must follow strict diets may account for a relatively small percentage of the population, the ... Read More

  • Free From in Brazil

    ... 2022, free form lactose dairy is expected to dominate free from during the forecast period. This category will benefit from increasing concerns about lactose intolerance amongst consumers. New products are also likely to be launched ... Read More

  • Free From in Austria

    ... health benefits, if any. With more information and greater knowledge about the food they consume, consumers in Austria more frequently demanded alternatives to conventional packaged food. There was a greater propensity to shop for free ... Read More

  • Free From in Belgium

    ... Belgians is relatively stable, free from packaged food sales increased rapidly in 2017 as many consumers sought to limit the negative impact of consuming unhealthy packaged food on their health and on the environment. Wider ... Read More

  • Macroeconomic Prospects of Select Latin American and Caribbean Economies, Forecasts to 2022

    ... the macroeconomic outlook for these countries, by covering GDP growth, inflation and interest rates, income, labor market, and population. GDP growth is expected to remain more or less stable or increase over the forecast period ... Read More

  • Free From in Bulgaria

    ... ingredients from their everyday diets for wellness benefits is growing. Euromonitor International's Free From in Bulgaria report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. ... Read More

  • Free From in the United Kingdom

    ... free from packaged food has a bright future in the country. Euromonitor International's Free From in United Kingdom report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different ... Read More

  • Attitudes towards Cooking in the Home - UK - July 2018

    ... shortcuts to preparing/cooking meals. Home cooks are also looking for more meal inspiration when doing their grocery shopping, and retailers can help here through offering more bundle offers for meals with a short list of ... Read More

  • Attitudes towards Fashion - China - July 2018

    ... they want to feel smart, relaxed and fun in the process. Despite the fast-growing e-commence market, in-store services and interaction with store clerks are crucial in generating brand favourability and purchase intention.” - Alina Ma, ... Read More

  • Digital Trends Quarterly: Online Reviews - UK - July 2018

    ... competitors – people still see them as more reliable than professional reviews, as well as more impartial and more useful. However, professional reviews still trump user reviews in perceptions of how thorough they are, suggesting ... Read More

  • Children's Attitudes towards Saving - UK - July 2018

    ... products. The recent rate rise and digital innovations mean there are now plenty of opportunities for providers to shake things up and offer something different, both for parents and their children.” – Irene Salazar, Financial ... Read More

  • Attitudes towards Comfort Foods - China - July 2018

    ... by Chinese consumers and there is a wide acknowledge of the impact of food on people’s mood. Businesses, especially snack brands, can communicate on the mental benefits to impress consumers and build high brand awareness.” ... Read More

  • Hispanics and the Car Purchasing Process - US - July 2018

    ... they would like. Most of this research is conducted online and through the recommendations or influence from friends and family. However, the experience at the dealer is what ultimately can make or break a sale." ... Read More

  • Black Consumers and the Car Purchasing Process - US - July 2018

    ... best deal that maximizes car value within their budget. Gathering as much information as possible on car attributes, performance, and most importantly price helps to alleviate concerns for most shoppers in the market. Car manufacturers ... Read More

  • Lifestage Marketing in Financial Services - US - July 2018

    ... and financial institutions are always seeking ways to customize products and services to appeal to each one. While the recent recession affected everyone, it may have permanently altered the way Millennials, in particular, look at ... Read More

  • HIDA 2018 Post-Acute Market Report

    ... than half of these seniors are estimated to require post-acute care services, and one-quarter are expected to need two or more years of services. Skilled Nursing Occupancy Predicted To Exceed Capacity Occupancy trends are expected ... Read More

  • Ireland in 2030: The Future Demographic

    ... this relatively strong growth, while positive net migration will account for nearly a third. Dublin is bigger than the next nine cities combined, this will remain the case in 2030 when it will account for ... Read More

  • Success Case Study: Suntory Craft Boss - Craft-style ready-to-drink coffee resonates with Japan's Millennials

    ... and reasons behind the success of Craft Boss bottled ready-to-drink coffee. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products. Craft ... Read More

  • Consumer Lifestyles in Norway

    ... incomes are avid consumers, but, in contrast, many younger Norwegians are struggling to save to buy their first homes. Most Norwegians are internet users and this has spurred growth in online shopping. High net migration ... Read More

  • The 2019-2024 Outlook for Translation and Interpretation Services in the United States

    ... demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its ... Read More

  • The 2019-2024 Outlook for Video Games with Mature Rating in the United States

    ... States. Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is ... Read More

  • Consumer Lifestyles in France

    ... retirees is driving demand for premium products and leisure services; while the trend towards solo living is fuelling consumption of discretionary items, compact appliances and smaller pack sizes. Social media use is booming, and with ... Read More

  • Consumer Lifestyles in Germany

    ... market have buoyed consumer confidence and spurred household spending in recent years; yet shoppers are cautious by nature and remain price-conscious, risk-averse and wary of debt. The recent influx of refugees and other migrants, combined ... Read More

  • The 2019-2024 Outlook for Durable Goods in the United States

    ... U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and of the ... Read More

  • Free From in Peru

    ... commonly they prefer to consult pharmacists, delaying the right diagnosis of conditions such as lactose intolerance. However, while there is more information available and availability of lactose free products increases, consumers will continue to gain ... Read More

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