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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • American Lifestyles - US - April 2017

    ... their outlook on spending. Most agree that their financial situations will stay the same, or even improve in the next 12 months. Even with a majority feeling financially stable, it is clear that people are ... Read More

  • Millennials and Finance - US - April 2017

    ... are between the ages of 22 and 39 (turning 40 in 2017) and, as such, represent a mixed group of consumers, experiencing a number of different major life milestones." - Jennifer White Boehm Associate Director ... Read More

  • The Chinese Consumer - China - April 2017

    ... a healthier and more exciting lifestyle. This requires them to learn and become smarter shoppers – being able to gauge a product’s quality and value before paying so as to make the most out of ... Read More

  • Consumers and the Economic Outlook: Quarterly Update - US - April 2017

    ... current financial situation. Through a series of questions that will be asked throughout 2017, Mintel has aggregated consumer opinion on their current finances, how they hope to improve their economic situation, and what they have ... Read More

  • Marketing to Older and Younger Millennials - UK - April 2017

    ... growing number of studies have cited social media as the dominant factor behind the generation’s self-esteem crisis; however, their ardent usage of these platforms suggests that they could be best placed for campaigns designed to ... Read More

  • Hispanics' News Consumption - US - April 2017

    ... internet, news providers need to find ways to stand out and appeal to Hispanic consumers. Gaining and maintaining their trust is key. This report examines the following areas: Television tops, but the internet is reshaping ... Read More

  • Hungary in 2030: The Future Demographic

    ... birth rates resulting in deaths exceeding births by a growing margin each year. Despite relatively high net migration in 2015-2030, it will not be enough to counteract natural population decline. Budapest will continue to dominate ... Read More

  • Consumer Lifestyles in Belarus

    ... lowest prices and in many instances delaying purchases, particularly of big-ticket items. New taxes on products bought abroad have affected the popular pastime of cross-border shopping. Online shopping is growing with domestic and Chinese retailers ... Read More

  • Israel in 2030: The Future Demographic

    ... a result of a high number of births due to an above replacement level of fertility and an increasing number of women of childbearing age in the population. Positive net migration will also contribute to ... Read More

  • Strip Clubs - Industry Market Research Report

    ... recession-induced dips early in the period, IBISWorld expects overall revenue to increase over the next five years thanks to renewed consumer spending and pent-up demand. Companies in this industry operate adult entertainment venues in which ... Read More

  • Teva Pharmaceutical Industries Ltd (TEVA) - Financial and Strategic SWOT Analysis Review

    ... bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you ... Read More

  • Global Male Aesthetics Market 2017-2021

    ... cosmetology industry. Cosmetic or aesthetic surgery is evolved from the reconstructive procedure, and hence, some of the techniques are similar whether they are used for reconstructive or cosmetic purposes. For instance, liposuction is a reconstructive ... Read More

  • Consumer Lifestyles in Italy

    ... sector. A narrative of decline remains prevalent, with young people particularly pessimistic about their prospects. Meanwhile, a low fertility rate and rising life expectancy are driving steady population ageing, with Italy projected to have a ... Read More

  • Psychologies of Ageing: Research, Policy and Practice

    ... practice. For many years, psychology and related disciplines have investigated social and psychological aspects of ageing from different perspectives. However, the contemporary challenges faced by older people and their carers remain substantial. There is a ... Read More

  • Consumer Lifestyles in Colombia

    ... look forward to a new period of peace, their attitudes towards certain political and social topics are becoming increasingly polarised. The tax reform introduced by the Colombian government in 2017 will also add to economic ... Read More

  • Croatia in 2030: The Future Demographic

    ... birth rate and number of women of childbearing age will drop, leading to an increase in natural depopulation up to 2030. Meanwhile, negative net migration will also continue to be a major driver of population ... Read More

  • This is Who We Were: In the 1900s

    ... sure to be of value as both a serious research tool for students of American history as well as an intriguing climb up America's family tree. The richly-illustrated text provides an interesting way to study ... Read More

  • Baby Boomers versus Millennials - March 2017

    ... impact both markets. For Boomers these include: greater longevity due to improvements in health care juxtaposed with chronic health problems that are being exacerbated by unhealthy lifestyles. For the Millennial generation, higher birth rates (particularly ... Read More

  • Black Consumers' Perceptions of Auto Brands - US - March 2017

    ... opinions are driven by pragmatic criteria, but subjective characteristics shape their preferences and desire to upgrade to something better within their price range." - Toya Mitchell, Multicultural Analyst This report is looking at the following ... Read More

  • Consumers and the Economic Outlook: Quarterly Update - UK - March 2017

    ... vote. When it comes to the impact of the vote, people are relatively positive about the big-picture issues such as the UK’s economic growth, and most feel that it won’t have any real impact on ... Read More

  • Household Spending: Who Spends How Much on What

    ... The all-new 21st edition of Household Spending: Who Spends How Much on What reveals who spends and the products and services they buy. Included in the 21st edition is a look at the spending recovery ... Read More

  • Major Canadian Cities, First Edition

    Major Canadian Cities provides an in-depth comparison and analysis of the 50 most populated cities in Canada. Read More

  • Digital Trends: Spring - US - March 2017

    ... behavior from the hype often associated with mainstream reporting. Findings include the lasting desirability of PCs even during the continuing transition to mobile computing, the adoption of new interfaces in living room hardware, the shift ... Read More

  • Hispanics' Perceptions of Auto Brands - US - March 2017

    ... The challenge for most brands is to build awareness and a reputation for reliability and durability that gives them a place in the consideration set of Hispanics. Highlighting style and advanced technology can increase appeal ... Read More

  • Marketing to Singles - China - March 2017

    ... their passions, hobbies and interest in diverse campaigns and promotions are similar to married people. That singles are less active in social activities, less happy or lacking the ability to build intimate and close relationships ... Read More

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