Demographics Market Research Reports & Industry Analysis
You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.
Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.
Demographics Industry Research & Market Reports
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Zimbabwe Consumer & Retail Q4 2018
... going to take some time to record any significant growth.Increased levels of financial inclusion amongst the populace will make navigating around hard cash shortages much easier forboth consumer and company in the future. Overall, if ... Read More
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Baby Boomers: Old is Gold in Home and Garden
... transitioning into a new stage in their lives through retirement, triggering new home and garden purchases. This report explores the opportunities that home and garden retailers and manufacturers can tap into to win the hearts ... Read More
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Consumer Lifestyles in the Netherlands
... standard of living, with a buoyant economy, low unemployment and a generous pensions system helping to maintain demand for a range of discretionary products and services. At the same time, an ageing, more ethnically-diverse, tech-savvy ... Read More
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Algeria in 2030: The Future Demographic
... and fertility as well as increasing life expectancy. At the same time, population growth will slow due to declining births and increasing deaths. Population growth in 2017-2030 will be driven by a strong rise in ... Read More
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Consumers and the Economic Outlook - Quarterly Update - UK - August 2018
... on their own financial situations, which are currently in a pretty healthy state. The base rate rise will make it harder for some, but the general outlook is positive as long as employment figures stay ... Read More
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Consumers and the Economic Outlook - Quarterly Update - UK - August 2018
... on their own financial situations, which are currently in a pretty healthy state. The base rate rise will make it harder for some, but the general outlook is positive as long as employment figures stay ... Read More
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Black Consumers and Cleaning the House - US - August 2018
... a relaxing environment away from the outside world. Product and brand considerations, budget constraints, and routines impact Black consumers’ desire and approach to cleaning the house." - Toya Mitchell, Multicultural Analyst This report looks at ... Read More
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Lifestyles of Generation Z - UK - August 2018
... “hyper-connectivity” that is arguably having a very real impact on their mental health. From a commercial perspective this underlines opportunities for more brands to engage with the young about their mental wellbeing, and to help ... Read More
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Premium Food and Drink - What Will Consumers Pay More For? - Ireland - August 2018
... snacks, alcohol and soft drinks, yet are drawn to own-label milk, baked sweet goods and prepared foods. Mintel’s research highlights that Irish consumers are willing to pay more for factors such as freshness as well ... Read More
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Spain in 2030: The Future Demographic
... in 2017-2030. At the same time, the Spanish population will age rapidly and by 2030 a quarter of the total population will be aged 65+. Despite growth in urban population, eight out of 10 major ... Read More
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White Paper - US & China: Tariff Impact Report
White Paper - US & China: Tariff Impact Report Analysts from The Freedonia Group contemplate the current realities and future possibilities of trade relations between the US and China. Read More
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Hispanics and Cleaning the House - US - August 2018
... Hispanic men play a supporting role. Cleaning the house can be hard work, but there are clear attitudinal differences between Hispanics who clean because they want to and those who clean because they have to. ... Read More
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Leisure Time - China - August 2018
... leisure products and services. Brands should provide opportunities for consumers to express their personalities even publicise their beliefs within brand contexts. What can be shared on social media and wow their social circle will serve ... Read More
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Lifestyles of Rural Americans - US - August 2018
... information. Even so, differences remain between these groups. Rural Americans have a different demographic make-up, less access to retail and entertainment, and different habits and routines, which differentiate them from the general population. As Rural ... Read More
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Success Case Study: Carlsberg Export in the UK - Rebranding to capture the Millennial market
... lager brand Export had experienced stagnation in the UK market, inspiring a strategic rethink. Carlsberg successfully restyled the product and shifted its demographic appeal, leading to a significant boost in sales and consumer favorability towards ... Read More
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The Netherlands in 2030: The Future Demographic
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Oman Consumer & Retail Q3 2018
... The recovery in oil prices and domestic oil and gas production will also have apositive effect on households as it provides room for increased government expenditures. This will contribute towards increasedprivate consumption, benefiting consumer-facing companies. Read More
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White Paper - US & Canada: Tariff Impact Report
... Analysts from the Freedonia Group contemplate the current realities and future possibilities of trade relations between the US and China, summarizing the potential impact of proposed and enacted tariffs on affected industries in both countries. Read More
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Global Retirement Home Services Market 2018-2022
... Technavio’s analysts forecast the global retirement home services market to grow at a CAGR of 3.48% during the period 2018-2022. Covered in this report The report covers the present scenario and the growth prospects of ... Read More
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The 2019-2024 Outlook for Motorsports in the United States
... or potential industry earnings (P.I.E.) estimates are given across some 12,600 cities in the United States. For each city in question, the percent share the city is of its state and of the United States ... Read More
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European Consumers’ Attitudes towards Diesel, Hybrid and Electric Cars—Key Findings, 2016
... understand consumers’ perceptions and attitude towards gasoline, diesel engines, hybrid and electric cars and further analyse their switching behaviour from diesel to hybrid/electric vehicles. About 2,525 end-consumers were surveyed online in Germany, France, United Kingdom, ... Read More
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Consumer Lifestyles in Italy
... “brain drain” is occurring as many young people choose to leave Italy in search of better work prospects. Nevertheless, a growing population of wealthy retirees and a rise in the number of single-person households is ... Read More
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Adult Vaccine Market, Global Analysis By Disease (Influenza, Cervical Cancer, Zoster, MMR , Pneumonia, Meningitis, Hepatitis, Tap , Varicella & Travel & Miscellaneous Vaccine) & Companies
... 22 Billion by the year 2024. Vaccination can help prevent certain diseases in all the people. Nearly all countries across the globe have introduced a well-organized National immunization Programs in their vaccination schedule to overcome ... Read More
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Costa Rica in 2030: The Future Demographic
... alongside falling net migration, mean that population growth will slow down in 2017-2030. The country’s urban population however, is growing much more rapidly than total population. Euromonitor's Costa Rica in 2030: The Future Demographic report ... Read More
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Movies & Entertainment in France
... of the leading players including key financial metrics and analysis of competitive pressures within the market. Synopsis Essential resource for top-line data and analysis covering the France movies & entertainment market. Includes market size and ... Read More
