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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • TrendSights Analysis: Digital Lifestyles

    ...integrated into everyday life. People are becoming increasingly dependent on digital solutions to assist with and enhance day-to-day life and personal management. Similarly, the explosion in smartphone, internet, and social media usage has resulted in ... Read More

  • Austria in 2030: The Future Demographic

    ...change remaining positive up until 2027. A substantial increase in the share of those aged 65+ years over this period means that Austria will remain one of the older countries by median age regionally in ... Read More

  • Uruguay in 2030: The Future Demographic

    ...oldest median ages in Latin America, this will be compounded by falling birth rates and increasing life expectancy. Its population will grow at a slower pace than the regional average (13.8%) in 2015-2030 due to ... Read More

  • Lithuania in 2030: The Future Demographic

    ...the future due to falling births and substantial emigration. Meanwhile, the population will age steadily as age groups under 60 years decline and Lithuania will be one of the oldest countries in Eastern Europe in ... Read More

  • Global Erection Ring Market 2016-2020

    ...that they trap the blood flow in the penis and stops the blood going backward. Therefore, the use of erection rings will help men experience increased sensitivity along with harder erections. Another advantage of using ... Read More

  • Sweden in 2030: The Future Demographic

    ...regional peers as a result of the country’s relatively high fertility and birth rates, as well as an extremely high level of net migration which will account for over two thirds of growth in this ... Read More

  • Kids and retailing: future trends part 1 – children, shopping and their representation

    ...given through books as well as the perception they have of the ideal shopping, the store retail landscape studied from the viewpoints of discretionary consumption and the store atmosphere, and finally two aspects of retail ... Read More

  • CHILDWISE Playground Buzz Autumn Term 2016

    ...designed to inform users about the most popular brands which children are engaging with, across television, music, games, websites, gadgets, toys and any other areas of interest. We focus around two themes: what have children ... Read More

  • TrendSights Analysis: Socio-Demographic Change

    ...through life, brands are faced with increased complexity but enhanced opportunity to appeal to consumer attitudes and behaviors that are becoming more differentiated and numerous. Key Findings 1.Gender, age, lifestyle, non-traditional situations, and lifestage changes ... Read More

  • Hispanics as Pet Market Consumers

    ...selecting dog foods Hispanic dog owners are more likely than other dog owners to bear in mind the food texture and taste preferred by their dogs. Latino cat owners are more likely than non-Hispanic cat ... Read More

  • Sex Toys Market in APAC 2016-2020 include vibrators, rubber penises, sex dolls, sex furniture, and cock rings. Technavio’s analysts forecast the sex toys market in APAC to grow at a CAGR of 7.13% during the period 2016-2020. Covered in this ... Read More

  • Consumer Lifestyles in Finland

    ...leading to an increase in consumer confidence and spending. At the same time, technology savviness has permeated across all ages – from kids playing on smartphones to the elderly on social networks such as Facebook. ... Read More

  • Protest With(out) Organisation

    ...directions. For example, as well as continuing to focus on the diversity of activism and protest that (hope to) encourage new opportunities for social and environmental justice to take root within 'human society', appeals are ... Read More

  • Cameroon in 2030: The Future Demographic

    ...change due to high birth rates and fertility, combined with falling death rates. Cameroon will remain one of the youngest countries in the world by median age in 2015-2030, influenced by high birth rates and ... Read More

  • Consumer Lifestyles in Iran

    ...with high-quality Western goods. Young consumers and the growing middle class are expected to drive increased levels of online shopping as well as drive demand for branded personal products and luxury goods. Shopping malls are ... Read More

  • Beyond the glass ceiling and metaphors

    ...of sex discrimination and equal pay legislation, the majority of women are still concentrated in low pay, low status, gender segregated jobs’ (Davidson and Cooper, 1992:v). Over the past decades we have seen widespread public ... Read More

  • Hispanics' Attitudes Toward Advertising - US - November 2016

    ...story. This creates a challenge for advertisers, as they may have more success resonating with Hispanics if they can fit their narratives into that context. In any situation, advertisers seem to have a very small ... Read More

  • The Asian Premium Brand and Luxury Consumer - US - November 2016

    ...of the luxury goods market in 2015. Japan is in the second position at an estimated $30.5 billion and a 19% share, followed by Germany and China at $11.7 billion and a 7% share. As ... Read More

  • Beauty for Teens and Tweens - UK - November 2016

    ...and too young for boys in the beauty market. However, with the focus heavily on improving appearance with make-up, there exists an issue of low self-esteem amongst girls that brands have some responsibility to help ... Read More

  • Financial Needs of Affluent and High Net Worth Consumers - US - November 2016 adviser and only one third have a written financial plan. Advisory services might make it easier for them to reach their goals, but trust in professionals is relatively low among this group, and many ... Read More

  • The Black Premium Brand and Luxury Consumer - US - November 2016

    ...Several factors drive luxury brand purchase including the need to have agency of their identity, the desire for elevated status among their peers, and a connection to quality product craftsmanship. This report examines the following ... Read More

  • The Affluent Consumer - UK - November 2016

    ...brands and businesses. Affluent consumers have the drive and financial ability to buy into Brand Britain, and so marketing and products that play on their British provenance could be important in ensuring the future growth ... Read More

  • Hispanic Foods & Beverages: United States

    ...Hispanic cheese retail sales are provided in annual series from 2011 to 2015. Furthermore, 2014 and 2015 US Hispanic food sales tracked by Information Resources are segmented in 12 product categories in terms of value ... Read More

  • TrendSights Analysis: Ethical Wellbeing

    ...terms of their consequences for health, the environment, and sustainability. As a response to this, brands are incorporating ethical patterns into the way they are doing business, instead of being solely focused on profit. For ... Read More

  • Self-harm and suicidal behaviour in forensic settings

    ...prisons and other forensic services. The relevance of a broad view of this area is clear, with a need to draw together across disciplines and settings to develop our knowledge and practice. I am honoured ... Read More

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