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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Adult Stores - Industry Market Research Report

    ...enjoyed the benefits of purchasing adult products online, which include anonymity, wider purchase selection and lower prices, industry revenue grew moderately. Still, the widespread acceptance of sex paraphernalia, evidenced by mainstream stores such as Walmart ... Read More

  • CHILDWISE Trends Report 2016

    ...leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK. The Trends Report gives tracking data from 1997 to ... Read More

  • Taiwan in 2030: The Future Demographic

    ...driven by falling numbers of younger age groups, as older age groups increase. This will be caused by falling birth rates and low fertility combined with a drop in the number of females of childbearing ... Read More

  • Czech Republic in 2030: The Future Demographic

    ...natural change to turn negative after 2017, while net migration will remain positive in 2015-2030 but will not be high enough to mitigate population decline after 2023. The country will age rapidly over this period ... Read More

  • Consumer Lifestyles in the Netherlands

    ...their financial situations and current growth in spending is expected to continue in coming years. Consumers are currently spending more in a wide range of product categories, ranging from big-ticket items such as furniture and ... Read More

  • Consumer Lifestyles in Saudi Arabia

    ...rising inflation but also of recent reductions in government subsidies and the impact of those cuts on household budgets. Consumers’ wariness has been reflected in several ways, including the postponement of big-ticket purchase and the ... Read More

  • African-Americans: Demographic and Consumer Spending Trends, 10th Edition

    ...population as including individuals who identify in Census Bureau data as “black or African-American alone,” regardless of whether they also identify as Hispanic. This definition is consistent with the data categories used by forecasting groups ... Read More

  • Consumer Lifestyles in Bulgaria

    ...perceptions of reform efforts have prompted others to increase household savings. Young urban dwellers continue to drive demand for dining out and products related to health and wellbeing, while Mid-lifers are driving demand for leisure ... Read More

  • Consumer Lifestyles in Greece

    ...consumer expenditure has declined and it is expected that consumers will continue to be wary about spending in coming years. On the other hand the government has acknowledged some of hardships consumers face and may ... Read More

  • Consumer Lifestyles in Switzerland

    ...and a sense of greener living converged in the Alpine confederation, shaking consumers into adopting change. Demographic trends are showing an ageing population that feels younger than ever before and is ready to go beyond ... Read More

  • Seniors and Health - US - September 2016

    ...generally optimistic about the future and are investing in their health despite the health challenges that naturally come with aging. The current age of a Senior, younger (65-74) versus older (75+), influences attitudes toward health ... Read More

  • Marketing to Black Moms - US - September 2016

    ...personal responsibilities, she takes comfort in knowing that her village – headed by her mom – will serve as a guidepost and help her make decisions to ensure her children are safe and grow up ... Read More

  • Consumers and the Economic Outlook: Quarterly Update - UK - September 2016

    ...will rival events as seismic as the financial crisis. The truth is, though, that this early in the process there has been little direct impact on most people’s financial situation. This comes through strongly in ... Read More

  • Financial Capability - UK - September 2016

    ...introduction of compulsory financial education and the launch of the UK Financial Capability Strategy have put financial capability at the heart of strategy decisions in both the public and private spheres. As consumers are being ... Read More

  • Marketing to Teens - China - September 2016

    ...exposes them to many distractions from school work and places them under a high level of competitive pressure. Coupled with an inability to handle stress, some lack the motivation to achieve autonomy and independence. Having ... Read More

  • Marketing to Hispanic Moms - US - September 2016

    ...associated with motherhood and managing their households. However, unacculturated Hispanics seem to welcome those challenges and be mentally ready to handle them; as Hispanic moms become more acculturated and their expectations change, Hispanic moms are ... Read More

  • Marketing to Moms - US - September 2016

    ...(such as paid maternity leave), are leading more moms to consider staying at home. Ultimately, moms today are proud of their parenting decisions and consider parenting to be a series of personal choices. Many are ... Read More

  • Media Consumption Habits - UK - September 2016

    ...features for consumers when choosing which service to select and stay with.” – Rebecca McGrath, Media Analyst This report discusses the following key topics: Utilising social media for discovery and engagement Books buck trend with ... Read More

  • TrendSights Analysis: Gender Specificity ; Rethinking how to target gender in FMCG markets

    ...those physiological or cultural. Naturally, this trend is prominent in personal care; however, as unnecessarily gendered products and controversial pricing headlines have hit the media, the trend's prominence is quickly expanding across food, beverages, and ... Read More

  • Leisure Business Market Research Handbook 2017-2018

    ...Leisure Business Market Research Handbook 2017-2018 presents an in-depth assessment of leisure, examining the market within the scope of such topics as entertainment & amusement, cultural & creative activities, hobbies, lifestyle activities, and sports & ... Read More

  • Mass Affluents: Channel Use in Singapore

    ...their retail counterparts. This consumer segment is very comfortable with the online channel and providers will need to maintain a user-friendly platform to meet the banking needs of the mass affluent segment. Security measures overall, ... Read More

  • Adult & Pornographic Websites - Industry Market Research Report

    ...the industry is expected to recover thanks to emerging demand from mobile and tablet devices. Demand for pornographic and adult websites from emerging countries will also boost operators; consumption will increase with the adoption of ... Read More

  • Population Engines: The Rise of Urbanization; Identifying and understanding the future urban landscape

    ...of global GDP growth in 2015–25. The urban landscape is in the midst of a transformation, with the focus of the urban world shifting east. Cities in emerging regions in Asia will become major hubs ... Read More

  • Movies & Entertainment in the United States

    ...profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Findings Save time carrying out entry-level research by identifying the size, growth, major segments, ... Read More

  • Economic and financial issues of creating an age-friendly built environment

    ...developed world is facing an unprecedented demographic shift as in many countries the older generation becomes the majority part of the population. Surprisingly, however, the construction sector and the housing system seem to have been ... Read More

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