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Demographics Market Research Reports & Industry Analysis

MarketResearch.com provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Generation Z: The Next Wave of Consumers

    ... largest consumer base through to 2030. Despite their young age and limited income today, Gen Z will shape the ways businesses create and market their products tomorrow. Brands that can accomplish Gen Z’s expectations for ... Read More

  • Bahrain: Country Intelligence Report

    ... at a CAGR of 1.1% in the 2017-2022 period, to reach 1.5m by year-end 2022. Bahrain’s nominal GDP reached US$35bn in 2017, ranked 29th in the AME region. GlobalData expects the country’s nominal GDP to ... Read More

  • China in 2030: The Future Demographic

    ... and falling birth rates, will be responsible for a continuous slowdown in growth. China will remain one of the oldest countries regionally in 2030 as a result of the rapidly increasing share of older age ... Read More

  • Income and Expenditure in Asia Pacific

    ... as the region with the highest total consumer spending. However, Asia Pacific is a region with grave income disparities and rising income inequality, which require companies to adopt a granular approach. The region’s gender income ... Read More

  • Compliance Training Market in Higher Education Institutions in US 2018-2022

    ... to regulatory norms of the higher education system. Further, these courses also educate learners on topics such as cross-cultural behaviour and harassment prevention. Technavio’s analysts forecast the Compliance Training Market in Higher Education Institutions in ... Read More

  • Austria: Country Intelligence Report

    ... deaths. Austria’s nominal GDP reached US$417bn in 2017. The country’s nominal GDP will grow at a CAGR of 5.5% over the 2017-2022 forecast period, to reach $544bn by year-end 2022.The purchasing power parity (PPP)-adjusted GDP ... Read More

  • Azerbaijan in 2030: The Future Demographic

    ... the population increase in 2017-2030. Baku dominates the urban landscape and is bigger than the other nine largest cities combined. Euromonitor's Azerbaijan in 2030: The Future Demographic report analyses factors influencing national consumer expenditure. Consumer ... Read More

  • U.S. Elder Financial Exploitation Compliance

    ... the risks. Elder financial exploitation is a growing problem. By some estimates, losses related to elder financial exploitation run in the tens of billions of dollars. An aging U.S. population of individuals over age 65 ... Read More

  • Turkey in 2030: The Future Demographic

    ... the 2017-2030 period, mean that population growth will be slowing down whilst the population ages over this period. Despite this, Turkey will still be the youngest and one of the fastest growing countries in Western ... Read More

  • Central African Republic: Country Intelligence Report

    ... country’s population to grow at a CAGR of 2.0% over the 2017-2022 period, to reach 5.6m by year-end 2022. CAR’s nominal GDP value reached about US$2bn in 2017, which is the 58th-largest value for a ... Read More

  • Belarus in 2030: The Future Demographic

    ... change, with births declining rapidly due to a drop in the number females of childbearing age combined with below replacement level fertility. Despite overall population decline, the urban population is set to increase by 3.1% ... Read More

  • Marketing Health to Millennials - US - May 2018

    ... focus on the small steps they can take to manage their wellbeing. For Millennials, health and wellness is essentially a means to looking better and feeling good. In order to appeal to a Millennial target, ... Read More

  • The U.S. Health Coaching Market

    ... bad lifestyle habits and to manage chronic conditions such as diabetes. You are most likely to find a health coach in private practice, at a doctor’s office, or via a corporate wellness program. Large self-insured ... Read More

  • Attitudes towards Fitness - China - May 2018

    ... out, people are eager to go with this tide as shown by the fast-growing desire for splurging on sports gear and apparel, going to fitness centres and building home gyms.” - Alina Ma, Associate Director ... Read More

  • Hispanics and Social Media - US - May 2018

    ... interests despite having diverse cultural backgrounds, political views, and religious interests. As social media provides Hispanics with a way to find information that is useful and gives them social currency, it also provides brands with ... Read More

  • Black Consumers and Social Media - US - May 2018

    ... consumers to new ideas and information while simultaneously serving as a public platform to create and maintain agency over their identity and beliefs. Brand communication that is integrated in Black users’ social media experience may ... Read More

  • Teva Pharmaceutical Industries Ltd (TEVA) - Financial and Strategic SWOT Analysis Review

    ... bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you ... Read More

  • Poland Consumer Electronics Report Q2 2018

    ... purchasing power gains for households as the economy continues to expandand the zloty appreciates against the US dollar. The volume outlook is however fairly weak because of saturation in major productcategories and the demographic drag. Read More

  • Consumer Lifestyles in China

    ... up to premium products and services. The number of online shoppers, especially those using mobile devices, continues to increase at a robust rate. The rapidly ageing population is expected to create significant demand for a ... Read More

  • 19th Annual Consumer Report - 2018 Health & Wellness Trends In America

    ... A comprehensive consumer research report of consumer attitudes and behaviors related to diet, nutrition, general health and wellness Summary Natural Marketing Institute (NMI) is pleased to present its 2018 Health and Wellness in America Consumer ... Read More

  • Millennials: Selling Home and Garden to Generation Rent

    ... up in a digital-first world. However, millennials face a sea of challenges as they step into adulthood. This report explores the opportunities that home and garden retailers and manufacturers can tap into to win the ... Read More

  • Ventilator Market By Product (Ventilator Instrument, Consumables), Mobility (Intensive Care, Portable), Interface (Invasive, Non-Invasive), Age Group (Adult, Infant), Mode (Volume, Pressure, Dual), End User (Hospital, Home Care, ASC) – Global Forecast To

    ... Market by Product (ventilator instrument, consumables), Mobility (Intensive Care, Portable), Interface (Invasive, Non-invasive), Age group (Adult, Infant), Mode (Volume, Pressure, Dual), End User (Hospital, Home Care, ASC) – Global Forecast to 2023 Global ventilators market ... Read More

  • American Lifestyles - US - April 2018

    ... year. The headlines may be highlighting the Russia investigation, potential tariffs, and talks with North Korea, but most Americans will be focused on the low unemployment rates and rising wages that have kept their finances ... Read More

  • The Chinese Consumer - China - April 2018

    ... the same time last year. However, consumers are unlikely to change their habit of spending in a smart way. Value for money will continue to be a key consideration when people shop. This has less ... Read More

  • Towards 2050: Megatrends In Industry, Politics And The Global Economy, 2018 Edition

    ... the rhetoric across many of world’s biggest economies in a decidedly more protectionist and nationalist direction. This tide has challenged established macroeconomic and political megatrends, most notably the notion that globalisation will continue to spread ... Read More

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