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Demographics Market Research Reports & Industry Analysis

MarketResearch.com provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Free From in China

    ... lack of product innovation and competition from soy milk and free from lactose milk products resulted in fading consumer interest in other milk alternatives. The increasing consumer awareness of a healthy diet led to concerns ... Read More

  • Free From in Malaysia

    ... sales of free from dairy over the review period. Fraser & Neave Holdings updated its Seasons Nutrisoy packaging in March 2016, accompanying it with competitions and television, social media and billboard advertisements. Fast food also ... Read More

  • Free From in France

    ... scandals – see the case of free from meat below – while a growing awareness of the presence of allergenic ingredients should also fuel demand. Additionally, large packaged food manufacturers are also likely to restructure ... Read More

  • Free From in Portugal

    ... Hoje, 60% of Portuguese citizens are worried about health and wellbeing, which is reflected in their food choices. Furthermore, 68% of consumers say they are willing to pay more money for products that do not ... Read More

  • Marketing to Black Millennials - US - June 2018

    ... within their family, community and most importantly, themselves. This generational group looks among and within themselves to control and define their identity and image on their own terms. Brands have a role in how Black ... Read More

  • Ethical Lifestyles - UK - June 2018

    ... However, plateauing recycling rates and rising food waste levels show that, despite their increased awareness, people are failing to make the lifestyle changes needed to prevent further environmental damage. For brands this signals opportunities to ... Read More

  • Marketing to Hispanic Millennials - US - June 2018

    ... Millennials provide hints about the future direction of the Hispanic market as a whole. - Juan Ruiz, Director of Hispanic Insights This Report looks at the following areas: Hispanic Millennials make a positive balance of ... Read More

  • What Children Drink - UK - June 2018

    ... promoting them, healthier drinks remain a key area for brands to focus on. Single-serve drinks could come under pressure in the coming years, though, as a result of concerns about packaging waste.” – Richard Caines, ... Read More

  • Consumers and the Economic Outlook - Quarterly Update - UK - June 2018

    ... one-off. Our confidence data has been running for almost a decade now, and people’s assessments, both of their current financial situation and how they expect their finances to shape up over the coming year, are ... Read More

  • Country Report Serbia June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • The Leisure Outlook - Quarterly Update - UK - June 2018

    ... priorities appear to be shifting. A quality over quantity mind-set is still apparent but intention to spend on drinking and dining out is on the rise. Leisure events such as theatre and sports are also ... Read More

  • Country Risk Service Bolivia June 2018 Updater

    ... service measures political, economic policy, economic structure and liquidity risks as well as currency, sovereign debt and banking sector risks. In-depth forecasts are provided for up to 180 macroeconomic variables for each country. Benefits of ... Read More

  • Country Report Ireland June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Report Belgium June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Report Austria June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Report Nicaragua June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Country Report Russia June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Attitudes Towards Online Security - UK - June 2018

    ... to trade-off security for convenience to some extent, except when it comes to financial accounts. Smartphone manufacturers have increasingly used biometric technology to unlock phones and this has been used to make apps and mobile ... Read More

  • Country Report Croatia June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Marketing to Millennials - US - June 2018

    ... are growing their incomes and entering new markets as they buy homes and start families. Marketers interested in reaching this group will need to go beyond expectations and create products and services that have both ... Read More

  • Party Planning and Home Entertaining - US - June 2018

    ... years, a substantial 77% of adults have hosted a party in their home. Informal gatherings are far more prevalent than formal parties, with 44% participation compared to 17%. Lifestyle trends, technology and social media influences, ... Read More

  • Country Report Ukraine June 2018

    ... report examines and explains the issues shaping the countries in which you operate: the political scene, economic policy, the domestic economy and foreign trade and payments. 18-24-month forecasts are also included to complement the analysis Read More

  • Brothel Keeping and Sex Worker Services in Australia - Industry Market Research Report

    ... services. The industry does not include stripping, erotic dancing, adult internet services (such as dating or pornography), telephone sex chat lines, making and retailing adult video entertainment, or manufacturing and retailing sexual aids. This report ... Read More

  • Consumer Lifestyles in Vietnam

    ... a large cohort of younger consumers and rising urbanisation are driving increased demand for a wide range of modern goods and services. As internet access expands, online shopping is expected to become more prevalent. At ... Read More

  • Update on Our Top 10 Global Consumer Trends for 2018: Clean Lifer Profile

    ... 2018. This update digs deeper into Euromonitor’s Lifestyle Survey to give a better profile of 20-29 behaviour patterns. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw ... Read More

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