Demographics Market Research Reports & Industry Analysis
You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.
Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.
Demographics Industry Research & Market Reports
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Marketing Health to Millennials - US - May 2018
... focus on the small steps they can take to manage their wellbeing. For Millennials, health and wellness is essentially a means to looking better and feeling good. In order to appeal to a Millennial target, ... Read More
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Black Consumers and Social Media - US - May 2018
... consumers to new ideas and information while simultaneously serving as a public platform to create and maintain agency over their identity and beliefs. Brand communication that is integrated in Black users’ social media experience may ... Read More
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Attitudes towards Fitness - China - May 2018
... out, people are eager to go with this tide as shown by the fast-growing desire for splurging on sports gear and apparel, going to fitness centres and building home gyms.” - Alina Ma, Associate Director ... Read More
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Hispanics and Social Media - US - May 2018
... interests despite having diverse cultural backgrounds, political views, and religious interests. As social media provides Hispanics with a way to find information that is useful and gives them social currency, it also provides brands with ... Read More
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Teva Pharmaceutical Industries Ltd (TEVA) - Financial and Strategic SWOT Analysis Review
... bring to you a clear and an unbiased view of the company’s key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you ... Read More
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Poland Consumer Electronics Report Q2 2018
... purchasing power gains for households as the economy continues to expandand the zloty appreciates against the US dollar. The volume outlook is however fairly weak because of saturation in major productcategories and the demographic drag. Read More
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Consumer Lifestyles in China
... up to premium products and services. The number of online shoppers, especially those using mobile devices, continues to increase at a robust rate. The rapidly ageing population is expected to create significant demand for a ... Read More
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19th Annual Consumer Report - 2018 Health & Wellness Trends In America
... A comprehensive consumer research report of consumer attitudes and behaviors related to diet, nutrition, general health and wellness Summary Natural Marketing Institute (NMI) is pleased to present its 2018 Health and Wellness in America Consumer ... Read More
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Millennials: Selling Home and Garden to Generation Rent
... up in a digital-first world. However, millennials face a sea of challenges as they step into adulthood. This report explores the opportunities that home and garden retailers and manufacturers can tap into to win the ... Read More
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Ventilator Market By Product (Ventilator Instrument, Consumables), Mobility (Intensive Care, Portable), Interface (Invasive, Non-Invasive), Age Group (Adult, Infant), Mode (Volume, Pressure, Dual), End User (Hospital, Home Care, ASC) – Global Forecast To
... Market by Product (ventilator instrument, consumables), Mobility (Intensive Care, Portable), Interface (Invasive, Non-invasive), Age group (Adult, Infant), Mode (Volume, Pressure, Dual), End User (Hospital, Home Care, ASC) – Global Forecast to 2023 Global ventilators market ... Read More
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American Lifestyles - US - April 2018
... year. The headlines may be highlighting the Russia investigation, potential tariffs, and talks with North Korea, but most Americans will be focused on the low unemployment rates and rising wages that have kept their finances ... Read More
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The Chinese Consumer - China - April 2018
... the same time last year. However, consumers are unlikely to change their habit of spending in a smart way. Value for money will continue to be a key consideration when people shop. This has less ... Read More
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Towards 2050: Megatrends In Industry, Politics And The Global Economy, 2018 Edition
... the rhetoric across many of world’s biggest economies in a decidedly more protectionist and nationalist direction. This tide has challenged established macroeconomic and political megatrends, most notably the notion that globalisation will continue to spread ... Read More
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Black Consumers and Convenience Stores - US - April 2018
... the store as well as the shopping experience itself. Black men are the main c-store shoppers and they use these outlets as one-stop shopping locations, mostly at gas stations and chain stores, where they buy ... Read More
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Opportunity in the Premium Projects and HNI Segments in India - 2018
... • Revenues by players – Top 5 Companies • Market size by product categories • Market size by regions/country Market structure details the value chain, Players’ presence across products, market trends, distribution practices and pricing. ... Read More
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Hispanics and Convenience Stores - US - April 2018
... over the past few years. As the category aims to find its own identity – one that may go beyond just convenience – it can’t ignore Hispanics. Hispanics visit c-stores more frequently and over index ... Read More
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Consumer Lifestyles in the US
... the pressure of student debt on household budgets. Socially aware, tech-savvy and frugal millennials continue to influence the country’s broader shopping experience. Spending by older consumers varies according to income, with many avoiding buying non-essentials ... Read More
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Affluent Consumers: Who Are They and How Best to Capture Them
... When assessing the potential of a consumer market, businesses usually focus on income – the distribution of it and the levels of income enjoyed by households and consumers. Wealth, however, is often overlooked and yet ... Read More
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Success Case Study: Westons Wyld Wood Organic Cider - Targeting Millennial and Generation X values and needs
... company with strong, credible roots in organic farming. A rebranding of the product in 2017 has highlighted the benefits to be had from demographic targeting, specifically the organic preferences of younger adults. Organic products offer ... Read More
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Success Case Study: Westons Wyld Wood Organic Cider - Targeting Millennial and Generation X values and needs
... company with strong, credible roots in organic farming. A rebranding of the product in 2017 has highlighted the benefits to be had from demographic targeting, specifically the organic preferences of younger adults. Organic products offer ... Read More
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Vietnam in 2030: The Future Demographic
... changing consumer habits, the industry has seen greater opportunities across a wide range of geographies in all corners of the globe. Stronger demand for luxury experiences, digital innovation and issues surrounding sustainability is also encouraging ... Read More
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Beauty Drinks Market: Global Industry Analysis, Trends, Market Size and Forecasts up to 2024
... report predicts the global beauty drinks market to grow with a CAGR of 9.4% over the forecast period of 2018-2024. The study on beauty drinks market covers the analysis of the leading geographies such as ... Read More
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Global HPV Vaccine Market: Analysis By End-User (Male, Female), By Age Group (Adolescents, Adults) - By Region, By Country (2017-2022) -– By Region (North America, Europe, APAC and RoW), By Country (US, Canada, UK, Germany, France, China, India, Japan)
... Germany, France, China, India, Japan) Executive Summary A comprehensive research report created through extensive primary research (inputs from industry experts, companies, stakeholders) and secondary research, the report aims to present the analysis of Global HPV ... Read More
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Global Adult Toys Market by Manufacturers, Countries, Type and Application, Forecast to 2023
... on the Adult Toys in global market, especially in North America, Europe, Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, types and applications. Market Segment by Manufacturers, ... Read More
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Consumer Lifestyles in the United Kingdom
... consumers and low-income households has been affected by stagnant wage growth, high debt levels, rising living costs and the lack of affordable housing. Lower prices are prompting price-conscious consumers to increase their online shopping. Affluent ... Read More
