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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Country Risk Service Iraq October 2018 Updater

    ... service measures political, economic policy, economic structure and liquidity risks as well as currency, sovereign debt and banking sector risks. In-depth forecasts are provided for up to 180 macroeconomic variables for each country. Benefits of ... Read More

  • Poland in 2030: The Future Demographic

    9/25/2018 5:52:00 AM Read More

  • Ghana Consumer & Retail Q4 2018

    ... outlook for Ghana’s consumer as falling inflation gives room to the Bank of Ghana to reduce its policyrate, easing access to credit. This will accelerate growth in Private Final Consumption and bodes well for consumer-facingcompanies. Read More

  • Angola Consumer & Retail Q4 2018

    ... 2018 Key View: Following two years of recession in 2016-2017, our medium-term forecast for Angola's economy is positive as increasingoil prices spur a recovery. However, elevated inflation will dampen consumer demand, keeping private consumption relativelysubdued. Read More

  • Israel Consumer & Retail Q4 2018

    ... Consumer spending has been growing at rates faster than real GDP and consumerconfidence continues to climb. However, as the economy reaches full employment, it must be noted that inflation has beenreturning and it will affect ... Read More

  • Global Emerging Technology Trends Survey 2018 - Thematic Research

    ... results also suggest that, rather than focus on specific emerging technology areas, enterprises are keeping their options open by looking at a broad spectrum. This survey was designed to help us understand current attitudes of ... Read More

  • Consumer Lifestyles in Argentina

    ... region. However, successive economic crises, rampant inflation and currency devaluations have affected consumers’ purchasing power and their ability to drive consumption. As a result, shoppers are price-sensitive and have had to adapt their spending habits ... Read More

  • Strip Clubs - Industry Market Research Report

    ... recession-induced dips early in the period, IBISWorld expects overall revenue to increase over the five years to 2018 thanks to renewed consumer spending and pent-up demand. Companies in this industry operate adult entertainment venues in ... Read More

  • Consumer Lifestyles in Taiwan

    ... Adults facing low wage growth and high house prices and older consumers looking to fund their retirement. Well-connected consumers continue to drive growth in online shopping. Although dubbed Asia’s fattest consumers, growing health awareness is ... Read More

  • TrendSights Overview: Easy & Affordable - Exploring the impact the Easy & Affordable mega-trend has on innovation across the FMCG space

    ... mega-trend has on innovation across the FMCG space Summary The Easy & Affordable mega-trend captures consumers' desire for products that are good value for money and align with their time constraints. With retail evolving towards ... Read More

  • Understanding Millennials as Parents

    ... and make purchasing decisions, as well as affecting the opinions and environment in which future generations grow up. Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw ... Read More

  • White Paper - Tariff Tracker: Summer Series 2018

    ... - Tariff Tracker: Summer Series 2018 Backed by Freedonia’s long history of expert trend analysis, this white paper provides bite-sized examinations of the impacts of the global trade standoff across a wide range of industries. Read More

  • Gabon Consumer & Retail Q4 2018

    ... Gabon Consumer & Retail Q4 2018 Key View: While higher oil prices and a recovering oil sector will boost the economy generally, public spending cuts and highincome inequality will limit the rebound in private consumption. Read More

  • Hi-tech Goods in Indonesia

    ... for the industry’s expansion. During the year Indonesian GDP growth accelerated, thanks to recent government measures to deregulate the economy and invest more in public infrastructure. The deregulation measures have significantly simplified business procedures, enabled ... Read More

  • Assessment of Opportunities in Iraq, an Untapped Market, 2018

    ... of healthy foreign international reserves, limited restrictions on cross-border fund transfers as well as an attractive legal framework that provides greater protection and incentives for foreign investors, investments in the country is expected to generate ... Read More

  • Consumer Types: UK

    ... look beyond standard demographics to create distinct, personality-driven consumer types. These consumer types incorporate many of the diverse attitudes and habits that separate one person from another, even distinguishing among those in the same demographic ... Read More

  • Consumer Types: Russia

    ... looked beyond standard demographics to create distinct, personality-driven consumer types. These consumer types incorporate many of the diverse attitudes and habits that separate one person from another, even distinguishing among those in the same demographic ... Read More

  • Consumer Lifestyles in Peru

    ... expansion of modern retail. Relatively low internet penetration will, spurring changes in consumers’ shopping expectations and experiences. The growing number of older Peruvians is expected to alter the consumer profile in coming years and drive ... Read More

  • Online Survey Software in the US - Procurement Research Report

    ... and this software collates the data and presents the results to the survey creator. Businesses often use these surveys to gather feedback from employees as well as potential and current customers. This report excludes market ... Read More

  • Next Generation Traveler Profiles - An analysis of the types of travelers that will dominate the industry and shape the major tourism trends in the coming years

    ... identifies eight types of travelers that will dominate the industry and shape the major tourism trends in the coming years. As the number of international tourists is set to rise rapidly, it is fundamental for ... Read More

  • Youth Team, League, and Tournament Sports: Market Shares, Strategies, and Forecasts, Worldwide, 2018 to 2024

    ... Worldwide, 2017 to 2023. The 2016 study has 633 pages, 288 tables and figures. Worldwide youth sports markets are poised to achieve significant growth as travel teams become more popular and families learn to enjoy ... Read More

  • Premium Vs Value: Industry and Consumer – Realities and Future Growth Opportunities

    ... and needs to secure relevant product array for premium and value consumers to tap well into available potential and create a platform for long-term expansion. This report analyses industry dynamics and the consumer landscape, including ... Read More

  • Consumer Lifestyles in Brazil

    ... remain wary, and a return to robust spending may be some time off. Many price-conscious consumers have turned to internet retailers to satisfy their desire for lower prices. Despite the recent economic downturn, demand for ... Read More

  • White Paper - Trade Analysis: Using Trade Data in Strategic Decision Making

    ... complex mechanics of the global flow of goods and services is an integral component of strategic planning initiatives. However, properly interpreting trends both across products and time in trade can prove to be a difficult ... Read More

  • Takaful Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2018-2023

    ... at a CAGR of 13% during 2017-2023. Takaful refers to a sharia-compliant insurance system through which members mutually contribute a sum of money, so as to support each other in case of a loss, damage ... Read More

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