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Demographics Market Research Reports & Industry Analysis provides reports with information in World Demographics trends. This demographic market analysis can assist with two main objectives: first, to discover which sectors or subgroups live in the population; and, second, to generate a comprehensive image of the traits that a typical member of each of these sectors possesses. The available demographic reports have outlined effective strategies for attracting targeted groups of people for certain products worldwide. Reports include global data to help marketers access information about any potential target market.

You can also use demographic market research reports to assist in characterizing a specific demographic profile. Creating a profile will provide information about a typical member for a certain group to aid in creating a visual of a hypothetical target market. As an example, a marketer may focus on members of a population that are male, single, between the ages of 17-24, and college educated.

Demographics are the traits of a selected human population. Demographic trends can be determined through data consisting of age, disability, race, gender, income, mobility, home ownership, location, employment status, and/or education level. By utilizing this trends data, you can analyze changes in a particular population over a specified period of time. You can use this data to assist with economic and marketing decisions in industries such as public policy or sociology.

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Demographics Industry Research & Market Reports

  • Free From in Vietnam

    ... example, Vinasoy’s Soymen (Vietnam Soy Milk) launched in December 2015 is claimed to be developed with the formula BCAAs 2:1:1 to help maintain and build muscle, especially for men. Its packaging promotes benefits “for men’s ... Read More

  • Free From in Denmark

    ... in continued strong value growth in 2017, and a rising degree of media attention with various articles and blog posts suggesting that a free from gluten diet can help reduce bloating and other conditions. Euromonitor ... Read More

  • Free From in Saudi Arabia

    ... particularly among babies. This trend helped to bolster the development of free from packaged food in 2017, and should continue to do so over the forecast period. Euromonitor International's Free From in Saudi Arabia report ... Read More

  • Free From in Chile

    ... the increase in common food allergies and intolerances diagnosed by specialists. Nevertheless, non-diagnosed consumers began to consume free from products, believing that they may have some degree of a food allergy. Moreover, several other types ... Read More

  • Free From in Finland

    ... products being lactose-free. Plant-based protein innovations in free from meat meat substitutes and ice cream vegan options have stormed the market in line with the vegan boom. Neither free from lactose nor vegan options are ... Read More

  • Free From in Colombia

    ... Consumers are adopting free from products with a preventive rather than corrective approach. This is what is driving growth in these categories to the point that free from lactose milk is becoming mainstream. Aware of ... Read More

  • Free From in South Africa

    ... Free from products are likely to appear in a wider range of packaged food categories during the forecast period. For example, soy milk is the main type of free from dairy milk alternative present in ... Read More

  • Free From in the Netherlands

    ... for free from gluten products across packaged food. The range is expected to increase and, as in 2017, become more widely available in standard supermarkets and discounters, and no longer limited to specialist food stores. ... Read More

  • Free From in Israel

    ... are becoming more aware of lactose sensitivity and intolerance, which drives many to avoid dairy products altogether. This, alongside the growing variety of dairy-free products, is accelerating category growth – especially milk alternatives, as milk ... Read More

  • Free From in the Philippines

    ... retail value sales. Free from dairy soy milk held the largest value share in 2017 and was also a key driver of growth. Soy milk is popular among adults as it is actively promoted by ... Read More

  • Free From in Romania

    ... such periods. Seasonality thus remains high and development incremental due to limited spending power, particularly among pious consumers. However, this is gradually changing. For example, canned pâté is one of the few products posting growth ... Read More

  • Free From in Thailand

    ... new entrants over the review period. Rivon Soygurt, launched in late 2015 (Sahapathanapibul) is one example. This soy-based yoghurt, priced similar to traditional dairy yoghurt, also advertised other properties such as being gluten-free, fortified with ... Read More

  • Free From in Norway

    ... period as major players, such as Orkla and Tine, increased free from options. As more mainstream players enter, mainly within free from lactose and free from gluten, they receive better shelf space, alongside standard brands, ... Read More

  • Free From in Singapore

    ... births per woman, a further decline from the 1.24 in 2015. Consumers choosing to postpone marriage plans and focus on their careers continued to restrict the birth rate in 2017 and will last through to ... Read More

  • Free From in Hungary

    ... was supported by growth in volume sales. Also, figures and research indicate that in households where one of the family members needs free from products as a result of suffering from intolerance or allergy other ... Read More

  • Free From in Greece

    ... at the beginning of the review period such products were generally available only in health food stores. Free from gluten products and free from lactose are both starting to appeal to a wider consumer base. ... Read More

  • Free From in Indonesia

    ... free from allergens are popular options among parents looking for baby milk formula that caters to infants with specific dietary requirements. For example, Nestlé Indonesia is one of the key players in free from packaged ... Read More

  • Free From in Italy

    ... that many Italians are purchasing these products regardless, seeing them as easier to digest. Due to this and more widely available information, sales are expected to rise further. Euromonitor International's Free From in Italy report ... Read More

  • Free From in Spain

    ... category in Spain. In addition, many non-intolerant consumers are attracted to these products, as they add novelty and value, propelling sales. Key packaged food players capitalised on this rising demand through new product developments over ... Read More

  • Free From in Ireland

    ... spend more on non-essential items such as free from dairy milk alternatives, which have a higher unit price compared to regular dairy milk products. However, there could potentially be a slowdown in growth due to ... Read More

  • Free From in Hong Kong, China

    ... As a result, the free from category continues to record steady growth as consumers learn more about their bodies. Organic soy milk posted the strongest growth in 2017 as organic products are often viewed as ... Read More

  • Free From in Japan

    ... dairy is set to be the most dynamic free from category over 2017-2022, with a 3% CAGR at constant 2017 prices. The dominance of free from dairy is founded largely on the fact that dairy ... Read More

  • Free From in China

    ... lack of product innovation and competition from soy milk and free from lactose milk products resulted in fading consumer interest in other milk alternatives. The increasing consumer awareness of a healthy diet led to concerns ... Read More

  • Free From in Malaysia

    ... sales of free from dairy over the review period. Fraser & Neave Holdings updated its Seasons Nutrisoy packaging in March 2016, accompanying it with competitions and television, social media and billboard advertisements. Fast food also ... Read More

  • Free From in France

    ... scandals – see the case of free from meat below – while a growing awareness of the presence of allergenic ingredients should also fuel demand. Additionally, large packaged food manufacturers are also likely to restructure ... Read More

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