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Consumer Behavior 2015-2016

Consumer Behavior 2015-2016

Consumer spending accounts for 70% of the U.S. gross domestic product, or over$11.6 trillion. Consumer Behavior 2015-2016 assesses how this spending is distributed, theconsumer behaviors that affect spending, and marketing techniques used by companies tomaintain or expand their markets.

Consumer Behavior 2015-2016 presents dozens of surveys analyzing consumer spendingcharacteristics, behavioral responses, and preferences. Easy-to-read summaries of currentresearch and other information useful for retailers, marketers, advertisers, and businessconsultants are presented. While there are other publications focusing on general consumerbehavioral topics, Consumer Behavior 2015-2016 is the only resource that integrates the fullspectrum of applied consumer psychology, demographics, and purchasing influences withmajor consumer surveys.

The demographics chapters present valuable insight into 25 segments, including theHispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, LGBT,Affluent consumer groups, and more.

Over 650 website links – directly embedded into the electronic edition – will direct you toadditional market research and other resources.


PART I: THE AMERICAN CONSUMER
1 DEMOGRAPHIC OVERVIEW
1.1 Population Distribution
1.2 Median Age
1.3 Births
1.4 Generational Demographics
1.5 Race/Ethnicity Distribution
1.6 Market Resources
2 CONSUMER INCOME & WEALTH
2.1 Household Income
2.2 Income Distribution
2.3 Income By State
2.4 Household Wealth
2.5 Recovery From The Great Recession
2.6 Income And Wealth Inequality
2.7 The Middle Class
2.8 Poverty And Economic Insecurity
2.9 Market Resources
3 CONSUMER DEBT
3.1 Household Debt
3.2 Mortgage Debt
3.3 Credit Card Debt
3.4 Student Loans
3.5 Medical Debt
3.6 Debt in Collections
3.7 Market Resources
4 HOUSEHOLDS & HOUSING
4.1 Households
4.2 Shared Households
4.3 Home Ownership vs. Renting
4.4 U.S. Housing Inventory
4.5 New Homes And Apartments
4.6 Housing Affordability
4.7 Vacation Homes
4.8 Home Improvement
4.9 Smart Homes
4.10 Market Resources
5 COMMUNITIES
5.1 Where People Live
5.2 Most Desirable Places To Live
5.3 Metropolitan Communities
5.4 Rural Communities
5.5 Satisfaction With Communities
5.6 Generational Preferences
5.7 Important Community Attributes
5.8 Market Resources
6 PERSONAL LIFE
6.1 Satisfaction With Personal Life
6.2 Personal Financial Situation
6.3 Economic Wellbeing
6.4 Happiness
6.5 Stress
6.6 Personal Health
6.7 Weight Control and Dieting
6.8 Exercise And Fitness
6.9 Eating
6.10 Alcohol Consumption
6.11 Travel
6.12 Charitable Giving
6.13 Volunteering
6.14 Market Resources
PART II: SPENDING
7 CONSUMER SPENDING
7.1 Consumer Contribution to the GDP
7.2 Spending Assessment
7.3 Spending Trends
7.4 Consumer Price Index
7.5 Daily Spending
7.6 Market Resources
8 RETAIL SPENDING
8.1 The U.S. Retail Sector
8.2 GAFO Spending
8.3 E-Commerce
8.4 Back-to-School
8.5 Christmas Season Holiday Spending
8.6 State-by-State Retail Spending
8.7 Market Resources
9 ENTERTAINMENT & LEISURE SPENDING
9.1 Expenditures On Leisure Activities
9.2 Market Resources
PART III: ACTIVITIES
10 USE OF TIME
10.1 Americans’ Use of Time
10.2 Older Americans
10.3 Students
10.4 Market Resources
11 USE OF MEDIA & THE INTERNET
11.1 State Of The Media
11.2 Time Spent Using Media
11.3 Internet And Mobile Access
11.4 Online Activities
11.5 Time Spent With Mobile
11.6 Cross-Platform Access Of Content
11.7 Use Of Social Network Sites
11.8 Market Resources
12 CULTURAL ACTIVITIES
12.1 Public Participation In The Arts
12.2 Performing Arts Activities
12.3 Survey Of Metropolitan Areas
12.4 Market Resources
13 LEISURE ACTIVITIES
13.1 Time Spent On Leisure Activities
13.2 Top 10 Leisure Activities in 2014
13.3 Favorite Leisure Activities
13.4 Leisure Activities For Millennials
13.5 Leisure Time For Seniors
13.6 Vacations
13.7 Market Resources
14 SPORTS & RECREATION ACTIVITIES
14.1 Overview
14.2 Aerobics, Conditioning And Strength
14.3 Individual Sports
14.4 Racquet Sports
14.5 Team Sports
14.6 Outdoor Sports
14.7 Water Sports
14.8 Market Resources
15 AWAY FROM HOME
15.1 Overview
15.2 Airports
15.3 Bars
15.4 Coffeehouses And Sandwich Shops
15.5 Convenience Stores
15.6 Drug Stores
15.7 Fast Food And Casual Dining Restaurants
15.8 Gas Stations
15.9 Grocery Stores
15.10 Health Clubs
15.11 Large Retail or Department Stores
15.12 Movie Theaters
15.13 Public Transportation
15.14 Shopping Malls
15.15 Stadiums And Arenas
15.16 Market Resources
16 WORK
16.1 The American Workforce
16.2 Time Spent Working
16.3 Employment And Education Attainment
16.4 Job Satisfaction
16.5 Workplace Flexibility
16.6 Working At Home
16.7 Market Resources
17 USE OF TRANSPORTATION
17.1 Overview
17.2 Driving
17.3 Vehicle Ownership
17.4 Air Transportation
17.5 Private Aviation
17.6 Rail Transportation
17.7 Intercity Bus Transportation
17.8 Public Transit
17.9 Market Resources
PART IV: SHOPPING BEHAVIORS
18 IN-STORE SHOPPING
18.1 Preference For In-Store
18.2 Shopping Centers
18.3 How America Shops
18.4 The In-Store Experience
18.5 Self-Service
19 ONLINE SHOPPING
19.1 Overview
19.2 Why People Shop Online
19.3 Characteristics Of Online Shopping
19.4 Expectations Online
19.5 Response To Shopping Incentives
19.6 Shopping On Social Sites
20 MOBILE SHOPPING
20.1 Overview
20.2 Use Of Mobile Devices For Online Purchases
20.3 Market Assessment
20.4 Customer Service For Mobile Shoppers
21 PEER-TO-PEER SHOPPING
21.1 Overview
21.2 Market Assessment
21.3 The Sharing Economy
21.4 Economic Impact
21.5 Outlook
22 OMNICHANNEL SHOPPING
22.1 Overview
22.2 Preference For Omnichannel Retail
22.3 Showrooming and Webrooming
22.4 Cross-Channel Shopping
22.5 Buy Online, Pick Up In-Store
22.6 Catalogs
PART V: BEHAVIORAL ANALYSES
23 BRAND ENGAGEMENT
23.1 Importance of Brand Engagement
23.2 Favorite Brands
23.3 Influence of Social Network Connections
24 BRAND LOYALTY
24.1 Brand Preferences
24.2 Store Brands
24.3 Brand Loyalty In Travel
24.4 Increasing Brand Loyalty
25 BUYING AMERICAN-MADE
25.1 Preference For U.S.-Made Products
25.2 Buying American By Product Type
25.3 Buy American Initiatives
26 BUYING LOCAL
26.1 Buying Local
26.2 Locally Sourced Food Products
26.3 Buy Local Initiatives
27 CONSUMER CONFIDENCE
27.1 Overview
27.2 Consumer Comfort Index
27.3 Consumer Confidence Index
27.4 Consumer Sentiment Index
27.5 Current Economic Conditions
27.6 Economic Confidence Index
28 CUSTOMER SATISFACTION
28.1 Overview
28.2 Factors Contributing To High Customer Satisfaction
28.3 Market Resources
29 ENVIRONMENTALLY CONSCIOUS CONSUMERISM
29.1 Concerns About The Environment
29.2 Use Of Products With An Environmental Benefit
29.3 Paying A Premium For Green Products
29.4 Environmentally Focused Activities
30 GIFT GIVING
30.1 Overview
30.2 Characteristics of Gift Giving
30.3 Gift Cards
30.4 Responsible Gift Giving
30.5 Self Gifting
30.6 Wedding Gift Giving
30.7 Graduation Gift Giving
30.8 Returning Gifts
31 INFLUENCE OF GASOLINE PRICES
31.1 Impact On Consumer Spending
31.2 Price Drop In 2014
32 PAYMENT PREFERENCES
32.1 Credit and Debit Cards
32.2 How Americans Pay Their Bills
32.3 Point-Of-Sale Payments
32.4 Online Retail Payments
32.5 Proximity Mobile Payments
32.6 Market Resources
33 PRICING
33.1 Overview
33.2 Dynamic Pricing
33.3 Price-Matching
33.4 Personalized Pricing
33.5 Pricing Research Centers
34 PRIVACY ISSUES
34.1 Overview
34.2 Privacy Concerns
34.3 Mobile Privacy
34.4 Whom Do Consumers Trust?
35 PURCHASE DECISION MAKING
35.1 Top Influencers
35.2 Trust in Shopping Recommendations
35.3 Influence Of Social Media
35.4 Shopper Decision Priorities
35.5 Deals and Bargains
36 RESPONSE TO ADVERTISING
36.1 Preferred Media For Ads
36.2 Positive Response To Ads
36.3 Negative Response To Ads
36.4 Response to Irrelevant Ads
36.5 Ignoring Ads
36.6 Ad Influence On Millennials
36.7 Response To Marketing Emails
37 RESPONSE TO CUSTOMER SERVICE
37.1 Loyalty
37.2 Comparison With Low Prices, Deals, And Convenience
37.3 Impact By Segment
37.4 Factors Contributing To Good Customer Service
38 RESPONSE TO REVIEWS
38.1 Online Consumer Reviews
38.2 Online Research
38.3 Travel Reviews
38.4 Consumer Electronics Reviews
39 SPENDING FOR GOODS VS. EXPERIENCES
39.1 A Shift From Goods To Experiences
39.2 Purchase Satisfaction
39.3 Research Findings
PART VI: AFFLUENT CONSUMERS
40 LUXURY & AFFLUENT MARKETS
40.1 Overview
40.2 Upper-Class Consumers
40.3 Affluent Consumers
40.4 Wealthy Consumers
40.5 Rich and Ultra-rich Consumers
40.6 Spending By High-Net-Worth Households
40.7 Market Resources
41 POPULATION CENTERS OF U.S. AFFLUENCE
41.1 Most Affluent ZIP Codes
41.2 Most Expensive ZIP Codes
41.3 Millionaire Households By State
41.4 Millionaires By Metropolitan Area
41.5 Market Resources
42 MARKET SURVEYS
42.1 Affluent Market Tracking Study
42.2 Affluent Survey And Affluent Barometer
42.3 The Affluent Audience Online
42.4 Luxury And Affluence Monthly Pulse
42.5 Luxury Trend Reports
42.6 WealthSurvey
42.7 Market Resources
PART VII: BRAND PREFERENCE SURVEYS
43 BRAND EQUITY
43.1 Overview
43.2 Top Brands Among Adults
43.3 Market Resources
44 BRAND INDEX
44.1 Overview
44.2 Buzz Ranking
44.3 Market Resources
45 CUSTOMER EXPERIENCE
45.1 Overview
45.2 Temkin Ratings
45.3 Market Resources
46 CUSTOMER LOYALTY ENGAGEMENT
46.1 Overview
46.2 Customer Loyalty Engagement Rankings
46.3 Market Resources
47 CUSTOMER SATISFACTION
47.1 Overview
47.2 ACSI Scores
47.3 Market Resources
48 CUSTOMER SERVICE
48.1 Overview
48.2 Customer Service Champions
48.3 Market Resources
49 FAN BRAND LOYALTY ON FACEBOOK
49.1 Overview
49.2 Brand Satisfaction 2014
49.3 Market Resources
PART VIII: ETHNIC FOCUS
50 AFRICAN-AMERICAN CONSUMERS
50.1 Overview
50.2 Profile
50.3 Buying Power
50.4 Population Centers
50.5 Trends
50.6 Market Resources
51 ARAB-AMERICAN CONSUMERS
51.1 Overview
51.2 Profile
51.3 Buying Power
51.4 Population Centers
51.5 Market Resources
52 ASIAN-AMERICAN CONSUMERS
52.1 Overview
52.2 Profile
52.3 Buying Power
52.4 Population Centers
52.5 Trends
52.6 Market Resources
53 HISPANIC- & LATINO-AMERICAN CONSUMERS
53.1 Overview
53.2 Profile
53.3 Buying Power
53.4 Population Centers
53.5 Hispanic Use Of Media
53.6 Trends
53.7 Market Resources
54 JEWISH-AMERICAN CONSUMERS
54.1 Overview
54.2 Profile
54.3 Buying Power
54.4 Population Centers
54.5 Market Resources
55 MUSLIM-AMERICAN CONSUMERS
55.1 Overview
55.2 Profile
55.3 Buying Power
55.4 Population Centers
55.5 Market Resources
56 NATIVE-AMERICAN CONSUMERS
56.1 Overview
56.2 Profile
56.3 Buying Power
56.4 Population Centers
56.5 Market Resources
PART IX: GENDER FOCUS
57 FEMALE CONSUMERS
57.1 Profile
57.2 Female Consumer Segments
57.3 Working Women
57.4 Mothers
57.5 Working Mothers
57.6 Engaging Moms
57.7 Mobile Moms
57.8 Affluent Women
57.9 Purchase Decision Making
57.10 Purchasing Power
58 MALE CONSUMERS
58.1 Profile
58.2 Fathers
58.3 Gender Roles Are Blurring
58.4 Purchasing Decision Making
PART X: GENERATIONAL FOCUS
59 GENERATIONAL COMPARISONS
59.1 Unique Characteristics
59.2 Shopping
59.3 Use Of The Internet
59.4 Use Of Social Media
59.5 Use Of Cellphones and Mobile Devices
60 SENIOR CONSUMERS
60.1 Profile
60.2 Generational Characteristics
60.3 Buying Power
60.4 Spending
60.5 Media Activities
60.6 Trends
61 BABY BOOMER CONSUMERS
61.1 Profile
61.2 Generational Characteristics
61.3 Spending Power
61.4 Media Activities
61.5 Trends
62 GENERATION X CONSUMERS
62.1 Profile
62.2 Generational Characteristics
62.3 Spending Behaviors
62.4 Media Activities
62.5 Trends
63 MILLENNIAL CONSUMERS
63.1 Profile
63.2 Generational Characteristics
63.3 Impact Of The Great Recession
63.4 Affluent Millennials
63.5 Shopping Attitudes
63.6 Media Activities
64 YOUTH CONSUMERS
64.1 Profile
64.2 Generational Characteristics
64.3 Spending Behaviors
64.4 Media Activities
64.5 Market Resources
PART XI: SEGMENTATION
65 COLLEGE STUDENTS
65.1 Student Population
65.2 Spending
65.3 Use Of Technology
65.4 The College Student Mindset
65.5 Market Resources
66 CONSUMERS WITH DISABILITIES
66.1 Profile
66.2 Market Assessment
66.3 Marketing To People With Disabilities
66.4 Market Resources
67 FAMILIES WITH CHILDREN
67.1 Profile
67.2 Cost Of Raising Children
67.3 Shopping And Spending Characteristics
67.4 Intergenerational Households
67.5 Stepfamilies
67.6 Market Trends: Adult Children At Home
67.7 Centers For Family Research
68 FAMILY CAREGIVERS
68.1 Profile
68.2 Eldercare
68.3 Demographics Of Caregivers
68.4 The Cost Of Caregiving
68.5 Support For Caregivers
68.6 Market Resources
69 GAY & LESBIAN CONSUMERS
69.1 Profile
69.2 Coming Out
69.3 Same-Sex Marriage
69.4 Buying Power
69.5 Population Centers
69.6 Activities
69.7 Internet Usage
69.8 Market Resources
70 IMMIGRANT CONSUMERS
70.1 Profile
70.2 Second-Generation Americans
70.3 U.S.-Born Children
70.4 Life In The U.S.
70.5 Assimilation
70.6 Future Growth
70.7 Market Resources
71 MARRIED COUPLES
71.1 Profile
71.2 Buying Power
71.3 Trends
71.4 Research Centers
72 MILITARY CONSUMERS
72.1 Active Personnel
72.2 Veterans
72.3 Buying Power
72.4 The Military Exchange System
73 PET OWNERS
73.1 Overview
73.2 Pets Owner Demographics
73.3 Pets As Family
73.4 Spending On Pets
73.5 Market Resources
74 RETIREES
74.1 Profile
74.2 Retiree Consumers
74.3 Financial Security
74.4 Primary Influences On Age Of Retirement
74.5 Trends in Retirement and Semi-retirement
74.6 Market Resources
75 SINGLE CONSUMERS
75.1 Overview
75.2 Growth Of Singles Demographics
75.3 Cohabitation
75.4 Spending Power
75.5 Singles Geodemographics
75.6 Market Resources
PART XII: GEODEMOGRAPHICS
76 MEGAPOLITAN REGIONS
76.1 Overview
76.2 Megapolitan Regions Defined
76.3 Regional GDP
76.4 Population Projections
76.5 Market Resources
77 METROPOLITAN PROFILES
77.1 Overview
77.2 Atlanta
77.3 Baltimore
77.4 Birmingham
77.5 Boston
77.6 Charlotte
77.7 Chicago
77.8 Cleveland
77.9 Columbus
77.10 Dallas/Fort Worth
77.11 Denver
77.12 Detroit
77.13 Greenville/Spartanburg/Asheville
77.14 Hartford/New Haven
77.15 Houston
77.16 Kansas City
77.17 Las Vegas
77.18 Los Angeles
77.19 Miami/Fort Lauderdale
77.20 Milwaukee
77.21 Minneapolis/Saint Paul
77.22 Nashville
77.23 New York City
77.24 Orlando
77.25 Philadelphia
77.26 Phoenix
77.27 Pittsburgh
77.28 Portland, Oregon
77.29 Raleigh-Durham
77.30 Sacramento
77.31 San Francisco
77.32 Seattle
77.33 St. Louis
77.34 Washington, D.C.
78 METROPOLITAN STATISTICAL AREAS
78.1 Overview
78.2 MSA Populations
79 MICROPOLITAN STATISTICAL AREAS
79.1 Overview
79.2 ìSA Populations
80 STATE POPULATION PROFILES
80.1 Overview
80.2 State Populations
80.3 Median Age
80.4 Racial and Ethnic Distributions
80.5 Diversity
81 STATE ECONOMIC PROFILES
81.1 Overview
81.2 Personal Income
81.3 Unemployment Rate
81.4 Job Growth
82 POPULATION MIGRATION
82.1 Overview
82.2 Migration Trends
82.3 Reasons For Moving
82.4 Moving In Retirement
82.5 Metropolitan Relocation
82.6 Relocation Reports
82.7 Market Resources
APPENDIX A - ACADEMIC RESEARCH CENTERS
APPENDIX B - ANALYSTS
APPENDIX C - ASSOCIATIONS
APPENDIX D - BLOGS
APPENDIX E - GOVERNMENT AGENCIES
APPENDIX F - MARKET RESEARCH SOURCES
APPENDIX G - PERIODICALS
APPENDIX H - RESEARCH STUDIES & SURVEYS
REFERENCES

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