Hispanics' Content Consumption and Sharing - US - February 2018
"As the digital divide between Hispanics and the general population closes, the Hispanic population is consuming a vast array of content on a multitude of platforms. TV is still the center of Hispanic households, but online services are successfully complementing traditional media channels by filling in education and entertainment gaps in Hispanics’ media diet. Although consumption is more common than contribution, Hispanics use sharing as a way to extend their thoughts and feelings into the digital world."
- John Poelking, Leisure & Media Analyst
This report will look at the following areas:
Hispanics are spending less on services
Fragmented landscape difficult to track
Consumption easier than contribution