Hispanics' Content Consumption and Sharing - US - August 2016
"In addition to broadcast television, the internet provides Hispanics with countless options for consuming and sharing content. Hispanic households own a variety of devices, which allows them to have more control over what, when, and where they watch content; larger devices may be used with family; mobile devices grant Hispanics the opportunity of having some βmeβ time. For brands to insert their own messages and stand out in this context requires creativity and β most importantly β relevance."
- Juan Ruiz, Director of Hispanic Insights
This report covers the following areas:
Hispanics can't imagine a life without content
Social media engagement invites sharing
The internet reshaped how Hispanics spend their leisure time
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook