Hispanics' Content Consumption and Sharing - US - August 2016 Description
Mintel International Group Ltd.
Hispanics' Content Consumption and Sharing - US - August 2016
"In addition to broadcast television, the internet provides Hispanics with countless options for consuming and sharing content. Hispanic households own a variety of devices, which allows them to have more control over what, when, and where they watch content; larger devices may be used with family; mobile devices grant Hispanics the opportunity of having some “me” time. For brands to insert their own messages and stand out in this context requires creativity and – most importantly – relevance."
- Juan Ruiz, Director of Hispanic Insights
This report covers the following areas:
Hispanics can't imagine a life without content
Social media engagement invites sharing
The internet reshaped how Hispanics spend their leisure time
