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Brand Overview: BPC - UK - January 2019

Brand Overview: BPC - UK - January 2019

"The changing nature of wellbeing presents opportunities. While previously consumer focus may have been mainly about the impact of products on the body, we are already starting to see the mind take equal precedence. The inclusion of probiotics, adaptogens and aromatherapy claims to keep the whole body in balance could all help brands to tap in to consumer demand for holistic solutions."

- Richard Hopping, Senior Brand and Household Analyst

This Report looks at the following areas:

Functionality drives caring image
Holistic approach may adjust definition of health and wellbeing
Expertise built over many years
Premium traits often guided by high prices
Lush sets the ethical standard in BPC
Consumers believe self-described brands are natural


TOC available on request

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