Black Consumers' Snacking Preferences - US - February 2019

Black Consumers' Snacking Preferences - US - February 2019

"Black consumers strive to maintain or improve their health through diet, and their snack preferences are no exception. Buying healthy snacks for the home is the goal, but taste is equally important, especially when this consumer eats snacks in the moment to temporarily reset their mood to their happy place. Brands and retailers that drive awareness of new snacks that are healthy and tasty can spur trial among everyone in the household."

- Toya Mitchell, Multicultural Analyst

This Report looks at the following areas:

Black snack segments are defined by their overall diet and reasons for snacking
Fresh fruit is the preferred snack for all
Black consumers tend to choose the same snacks, but open to change
Sweet snacks are the go-to food to soothe feelings

TOC available on request

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