The Affluent Consumer - UK - November 2016

The Affluent Consumer - UK - November 2016

“The EU referendum in June 2016 has sparked a wave of economic uncertainty across the UK, with Britain’s most wealthy consumers a key consumer group for brands and businesses. Affluent consumers have the drive and financial ability to buy into Brand Britain, and so marketing and products that play on their British provenance could be important in ensuring the future growth of the economy.”

– Jack Duckett, Senior Consumer Lifestyles Analyst

This report looks at the following area:

Brexit: a case for expanding British provenance