Reverse Urbanization - Coronavirus (COVID-19) Consumer Behavior Impact
Reverse Urbanization - Coronavirus (COVID-19) Consumer Behavior Impact identifies the structural changes taking place as a result of the COVID-19 pandemic. The public health emergency has challenged the need for offices and workspaces, leading to demand for a rural renaissance as people consider alternatives to dense urban living. Attitudes are changing as consumers place a greater emphasis on self-sufficiency, independence, and the local community.
Reverse urbanization is a concept of urban decline in favor of rural living. In light of the COVID-19 pandemic, surges in demand for suburban and rural living have spiked as remote working negates the need for physical office space. As the work-life balance changes, consumption behavior and occasions will also be impacted over the coming years.
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