Regional Differences in Consumer Attitudes and Behaviors - COVID-19 Consumer Survey Insights - Week 5

Regional Differences in Consumer Attitudes and Behaviors - COVID-19 Consumer Survey Insights - Week 5

Summary

This report is part of the GlobalData COVID-19 Consumer Insight series, which tracks changes in consumer sentiment, lifestyles, attitudes, and behaviors stemming from the global coronavirus outbreak. The consumer insight offered throughout the report is drawn from GlobalData's Coronavirus (COVID-19) Tracker Consumer Survey, a weekly survey that was carried out in 11 countries starting from March 25, 2020.

This report focuses on regional differences across consumer sentiments, purchasing drivers, and shopping and social media behaviors during the global pandemic. Consumers are responding to the lockdown and COVID-19 differently, depending on which country, region, and lockdown stage they find themselves in.

Scope

  • Regional differences in consumer concerns, purchasing priorities, and distrust of packaging or unfamiliar brands are linked to what stage of lockdown consumers are in.
  • Safety, affordability, and health are the top three global factors on purchasing choices since the outbreak of COVID-19.
  • Positive responses to brand activities are tightly linked with time spent browsing social media.
  • While alcohol is being struck off of around 14% of consumers' shopping lists, it is being sought out more than usual by some.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that can drive and support innovation, brand activity, or emerging services throughout the COVID-19 outbreak.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.


Regional Differences in Consumer Attitudes & Behaviors - Week 5
Consumers in China and Italy are the least negative about the future, feeling that they are over the worst
Safety, affordability, and health are the top three global factors on purchasing choices since the outbreak of COVID-19
Many consumers are buying more products than they normally do or than they intend to consume in the foreseeable future
Up to a third of global consumers are cutting out certain products since the COVID-19 outbreak
While alcohol is being struck off of around 14% of consumers' shopping lists, it is being sought out more than usual by some
Social media is a tool most effective in India, China and South Africa, but less so in Sweden, Germany, UK
Consumers have a distrust of the unfamiliar, and so seek out familiar brands and local products
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