Individualism and Expression - Values Emphasizing Individuality and Self-Expression of Modern Consumers

Individualism and Expression - Values Emphasizing Individuality and Self-Expression of Modern Consumers

Summary

Individualism and Expression is one of the eight mega-trends that GlobalData covers as part of our TrendSights series of consumer insight studies. It reflects values emphasizing individuality and self-expression which are guiding confident and empowered modern consumers.

Consumers today are more individualistic than ever before, and feel more empowered to influence desired change; developments in modern society encourage self-expression, creating opportunities for consumer goods companies to offer identity-related products that can feel more personal to consumers.

Scope

  • Empowered and demanding consumers are defying or subverting traditional expectations of how they should act, shop, and live.
  • Discretionary purchases are being subject to greater scrutiny, with consumers closely reassessing how relevant products/services are to them.
  • More informed consumers are making product choices with specific health concerns in mind.
Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

    • Executive summary
    • Trend Snapshot
      • Individualism & Expression: TrendSights overview
      • Individualism & Expression: trend definitions
      • Individualism & Expression: mega-trend overview
      • Individualism & Expression: mega-trend influence in context
    • Trend Analysis
      • Individualism & Expression: relevance of trends by sector
      • Individualism & Expression: relevance in food
      • Individualism & Expression: relevance in hot and soft drinks
      • Individualism & Expression: relevance in alcoholic drinks
      • Individualism & Expression: relevance in health and beauty
      • Individualism & Expression: relevance in household care
      • Individualism & Expression: relevance in babies' and children's products
      • Individualism & Expression: influence of COVID-19
      • Individualism & Expression: influence of value-consciousness
      • Individualism & Expression: influence of novelty
      • Individualism & Expression: mega-trend influence by demographic and country
      • Individualism & Expression: attitudes towards ethnicity-based personalization
      • Individualism & Expression: attitudes towards values-based personalization
      • Individualism & Expression: packaged food innovation
      • Individualism & Expression: hot and soft drinks innovation
      • Individualism & Expression: alcoholic drinks innovation
      • Individualism & Expression: health and beauty innovation
      • Individualism & Expression: household care innovation
      • Individualism & Expression: babies' and children's product innovation
      • Individualism & Expression: pet product innovation
      • Individualism & Expression: retail innovation
      • Individualism & Expression: foodservice innovation
    • Take-Outs and Implications
      • Individualism & Expression: trend lifecycle
      • Individualism & Expression: consumer framework
    • Appendix
      • References and further reading

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