Germany Market Spotlight
Overview
Market conditions remain positive, but the economy is distinctly more downbeat compared to 2017/2018 because of a less favorable external environment. Improving domestic economic fundamentals and supportive government policies ensure solid growth and greater competition, but slower exports and relatively elevated inflation undermine potential.
Construction and healthcare will continue to offer opportunities for MNCs, whereas demand for industrials will be sluggish. Renewed political risks such as a US-EU auto trade war and a collapse of the ruling coalition could disrupt growth prospects.
What you will learn
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
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