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An End to Gender Segmentation?: Raising Children the Gender Neutral Way

An End to Gender Segmentation?: Raising Children the Gender Neutral Way

Across the world, girls and boys are held back by the stereotyped expectations of their gender. As attitudes shift, gender roles change and initiatives target girls to encourage them to develop in non-traditional areas, how is this impacting demand for children’s products? This report looks at global change – or a lack of change – in gender expectations for children, and examines the extent to which this is influencing toys, clothes and toiletries.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Product coverage: <|Products|> Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.Why buy this report• Identify factors driving change now and in the future • Understand motivation • Forward-looking outlook • Briefings and presentation should provoke lively discussion at senior level • Take a step back from micro trends • Get up to date estimates and comment Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


An End to Gender Segmentation?: Raising Children the Gender Neutral Way
Euromonitor International
June 2017
Introduction
Key Findings
Changing Family Dynamics
Raising Aspirations
Market Impact of Gender Neutrality
Conclusions and Recommendations
Methodology and Definitions

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