Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Beauty and Personal Care in Slovenia
The beauty and personal care market in Slovenia experienced positive growth in current value terms in 2024, albeit at a slower pace compared to 2022 and 2023. This deceleration was primarily due to a decline in the annual rate of inflation, following a period of significant price hikes that affected ... Read More
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Deodorants in Italy
Deodorants saw strong growth in value and volume terms in 2024, with deodorant sprays and sticks proving particularly successful. Deodorant sprays, in particular, are appreciated for their effectiveness and convenience, while sticks have gained popularity due to their ability to offer long-lasting p ... Read More
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Dog Food in China
Maintaining the trend seen in 2024, retail current value sales of dog food in China look set to see a negligible increase in 2025, although volume sales are anticipated to continue to decline slightly. This is mainly due to the decline in the population of dogs as a result of increasing regulation o ... Read More
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Deodorants in Slovenia
Deodorants continued to perform well in both volume and current value terms in Slovenia in 2024. In response to significant price increases and persistent inflation, many consumers have opted for deodorants over fragrances as a more cost-effective solution. In addition, the full restoration of busy ... Read More
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Men's Grooming in Israel
Growth in men’s grooming current value sales in Israel in 2024 was slightly weaker than in 2023, mainly due to the gradual easing of inflationary pressures. However, with the same factor allowing more room for price competition and bolstering consumer confidence and purchasing power, volume growth w ... Read More
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Sun Care in Ireland
Sun care in Ireland rose robustly in terms of current value sales in 2024, supported by growing awareness of year-round sun protection, increased travel, and the accelerating crossover between sun care and skin care. Consumers seek lightweight, skin-caring formulas with added benefits such as hydrat ... Read More
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Colour Cosmetics in Switzerland
In 2024, colour cosmetics in Switzerland posted a slight increase in retail volume sales and a moderate rise in retail current value sales. While slower than in 2023, the positive retail value growth performance of colour cosmetics at the end of the review period was mostly driven by higher unit pri ... Read More
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Depilatories in Italy
Depilatories saw moderate growth in value and volume terms in 2024. The category is facing strong competition from other hair removal techniques and professional services, such as waxing and advanced technologies such as laser treatments and epilation. More stable inflation enabled more consumers to ... Read More
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Skin Care in Argentina
In 2024, skin care in Argentina contracted in retail volume terms, with the triple-digit rise in retail current value sales due exclusively to hyperinflation rates. In the early-to-mid-review period, the household penetration of skin care products increased notably, with social media, specifically I ... Read More
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Colour Cosmetics in Georgia
In 2024, value sales of colour cosmetics experienced a robust double-digit increase. A key driver of this growth was the rising influence of social media personalities on platforms such as TikTok and Instagram, where content focused on the use, promotion, and discussion of colour cosmetics. This tre ... Read More
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Premium Beauty and Personal Care in Greece
In 2024, value sales of premium beauty and personal care products increased in Greece, although growth moderated compared to the double-digit value uplift recorded in 2023. This slowdown indicates a change in consumer behaviour, with some consumers becoming more selective about the categories where ... Read More
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Colour Cosmetics in Israel
Colour cosmetics in Israel saw growth in total current value sales dip moderately in 2024, mainly due to the gradual easing of inflationary pressures related to the country’s war against Hamas. However, this created more scope for price competition and bolstered consumer confidence and purchasing po ... Read More
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Colour Cosmetics in Guatemala
Colour cosmetics in Guatemala recorded growth in both current value and volume terms in 2024, demonstrating the resilience of the category even during times of economic uncertainty. For many Guatemalan women, the use of colour cosmetics is closely tied to expressions of identity, self-confidence and ... Read More
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Home Improvement in France
Sales of home improvement declined in current value terms in 2024, influenced by a combination of economic challenges, evolving consumer behaviours, and external environmental factors. Rising inflation and elevated interest rates diminished household purchasing power, leading many consumers to prior ... Read More
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Depilatories in the Philippines
With female consumers becoming more conscious about their personal appearance, hair visibility and growth has become a more pressing challenge for consumers. Due to the hot tropical weather in the Philippines and the rise of social gatherings and travel, consumers often reveal skin and are keen to r ... Read More
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Depilatories in Malaysia
In 2024, depilatories in Malaysia saw its fastest increases in retail volume and current value sales of the review period. The largest category in retail volume and current value terms, hair removers/bleaches, continued to lose ground and shares to women’s razors and blades. This performance was par ... Read More
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Fragrances in Turkey
Like other beauty and personal care categories, fragrances in Turkey also saw dynamic growth in retail current value sales in 2024. The growth in fragrances was driven by increasing urbanisation and rising disposable incomes, leading to heightened demand for both luxury and niche scents. Additionall ... Read More
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Colour Cosmetics in Kazakhstan
Colour cosmetics in Kazakhstan recorded positive growth in current value terms in 2024, with modest gains in volume following stagnant demand in 2023. Following the easing of pandemic restrictions, consumer interest in appearance saw a significant revival, particularly among younger, urban populatio ... Read More
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Oral Care in the Philippines
Oral care is taken seriously by local consumers in the Philippines as part of everyday hygiene and the need for aesthetic solutions provided by oral care products. Social gatherings remained high on the agenda in 2024, and this put a stronger emphasis on the need for healthy looking teeth. Overall, ... Read More
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Hair Care in Serbia
Hair care registered healthy current value growth in Serbia in 2024, with a degree of premiumisation driving this growth. Consumers are willing to pay for more premium offerings that offer benefits such as repair, hydration and also contain natural oils. In addition, the product range is expanding, ... Read More
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Colour Cosmetics in Greece
In 2024, colour cosmetics in Greece experienced a significant double-digit value increase. While the growth rate was lower than 2023, the category has surpassed its pre-pandemic value levels. This positive trend has been influenced by ongoing inflation and changing consumer preferences. Euromonitor ... Read More
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Bath and Shower in North Macedonia
In 2024, value sales of bath and shower products rose in North Macedonia, driven by a sustained interest in personal hygiene habits, with consumers bathing and showering more frequently. The category continued to move towards a more holistic approach, with products designed not only to cleanse, but ... Read More
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Premium Beauty and Personal Care in Thailand
The growing emphasis on personal appearance and self-care has fuelled demand for high-end beauty products in Thailand and is driving growth in premium beauty and personal care. The steady recovery in tourism, together with the strong purchasing power among high-income and affluent consumers, provide ... Read More
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Gardening in Italy
Value sales of gardening in Italy decreased in 2024, facing a slight downturn due to extreme weather conditions. Severe spring floods in Emilia Romagna, caused by Storm Boris, submerged thousands of hectares of farmland, while an unprecedented drought in Sicily led to the near-complete drying of Lak ... Read More
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Men's Grooming in North Macedonia
Value sales of men’s grooming products increased in North Macedonia in 2024, registering strong single-digit retail growth. Despite ongoing inflationary pressures throughout the year, which led to consistent price increases for products, government intervention helped to limit the impact and slow do ... Read More
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