Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Fragrances in Malaysia
Fragrances in Malaysia enjoyed further double-digit retail volume and current value increases in 2024, with value slightly outpacing volume growth. While inflationary pressure on prices played a role in this performance, strong growth in premium men’s fragrances and premium women’s fragrances booste ... Read More
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Colour Cosmetics in Malaysia
Colour cosmetics in Malaysia continued to register strong retail volume and current value growth in 2024. This performance was backed by healthy sales development in both premium and mass colour cosmetics. While inflationary pressure on prices pushed retail value sales, innovative product features a ... Read More
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Premium Beauty and Personal Care in Switzerland
Premium beauty and personal care in Switzerland posted further healthy retail current value growth in 2024, only slightly slower than the increase recorded in the category in 2023. Some consumers looked for more premiumisation in their product choices. This was highly visible in fragrances, where hi ... Read More
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Sun Care in Slovenia
The summer of 2024 was one of the hottest on record in Slovenia and the wider region, significantly accelerating consumer demand for sun care products despite rising prices and the lingering effects of inflation. Although sun care remains highly seasonal, longer, hotter summers with persistently hig ... Read More
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Sun Care in Greece
In 2024, value sales of sun care in Greece recorded a double-digit increase, driven by the momentum of inbound tourism and growing consumer awareness of sun hazards. Adult sun care remained the largest category, with sales rising overall. Usage of sun care expanded beyond the traditional summer mont ... Read More
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Hair Care in Kazakhstan
While Kazakhstan’s hair care market experienced positive growth in current value terms in 2024, this was largely driven by rising prices rather than increased consumer demand. Volume sales declined in the largest category, standard shampoos, which has reached a high level of maturity. Nevertheless, ... Read More
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Wipes in Singapore
Wipes maintained healthy value sales in Singapore in 2024, with personal wipes being the best performing category. Functionality remains a critical driver in the mature category of wipes, particularly as consumers demand more efficient, multipurpose products that integrate easily into their busy lif ... Read More
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Deodorants in North Macedonia
In 2024, value sales of deodorants increased in North Macedonia, supported by growing premiumisation and a heightened consumer focus on health, wellness, and sustainability. Demand continued to rise for products formulated with natural and clean ingredients, particularly those that are aluminium-fre ... Read More
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Oral Care in Argentina
Oral care in Argentina experienced a contraction in retail volume sales, due to the complex economic context. Meanwhile, triple-digit growth in retail current value sales was driven by very high inflation rates, which dampened demand. Consumers faced a difficult financial situation, with real wage l ... Read More
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Sun Care in Israel
Growth in sun care current value sales in Israel in 2024 was moderately slower than in 2023. This was mainly because pricing pressures eased somewhat thanks to a gradual reduction in inflation, as volume growth was up slightly from the previous year. Buoyant demand was underpinned by rising awarenes ... Read More
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Men's Grooming in Argentina
In 2024, men’s grooming in Argentina witnessed a decline in retail volume sales. The exponential growth recorded in retail current value sales at the end of the review period can be explained exclusively by a triple-digit inflation rate. Argentinian consumers sought to save money by replacing men-sp ... Read More
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Deodorants in Kazakhstan
Sales of deodorants saw a strong performance in current value terms in Kazakhstan in 2024. Growth was driven by an expanding consumer base, including young people, older adults and the immigrant population. The importance of personal hygiene is also becoming more prominent across all demographics, c ... Read More
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Baby and Child-Specific Products in Guatemala
In 2024, the market for baby and child-specific products in Guatemala recorded positive, yet fairly modest growth, in current value terms. One factor influencing this trend is the ongoing slowdown in the country's birth rate, which translated into a smaller consumer base for these items. Moreover, w ... Read More
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Premium Beauty and Personal Care in Slovenia
Premium beauty and personal care continued to perform well in Slovenia in current value terms in 2024, despite some consumers temporarily shifting back to mass-market alternatives amid persistently high prices. Premium skin care, led by premium moisturisers and treatments, and premium liquid/cream/g ... Read More
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Oral Care in Slovenia
Increased concerns around oral hygiene, alongside technological and scientific advancements, positively influenced the growth of oral care in Slovenia in 2024. However, rising product prices and inflation placed pressure on household budgets, prompting consumers to re-evaluate spending priorities. M ... Read More
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Hair Care in Georgia
Retail value sales of hair care increased in Georgia in 2024, with both volume and value sales rising. This expansion was largely driven by the continued development of modern grocery retail into regional areas, which improved accessibility and availability. In addition, the active expansion of phar ... Read More
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Baby and Child-Specific Products in North Macedonia
Value sales of baby and child-specific products in North Macedonia rose in 2024. Steady growth was noted despite high product prices, which were a lingering effect of inflation that has begun to subside. A significant driver of this growth was the rising consumer interest in specialised products des ... Read More
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Depilatories in Guatemala
Depilatories registered positive growth in current value terms in Guatemala in 2024, although volume sales saw a more modest increase. This reflects the already high market penetration of affordable disposable razors, which remain widely accessible across income groups. Cultural beauty norms - parti ... Read More
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Deodorants in Turkey
In 2024, deodorants in Turkey also posted dynamic retail current value growth, supported by strong inflationary pressure on prices. However, demand also rose, aided by factors like urbanisation and evolving consumer preferences. Rising urbanisation and increasing disposable incomes have heightened a ... Read More
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Premium Beauty and Personal Care in North Macedonia
In 2024, value sales of premium beauty and personal care products recorded a notable uplift in North Macedonia. While overall sales in the premium segment remained less robust compared to mass beauty and personal care, the premium category achieved stronger growth rates, largely driven by the high p ... Read More
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Sun Care in Serbia
Sun care was the best performing beauty and personal care product in Serbia in 2024, registering both healthy current value and volume growth. A prolonged heat wave in the summer of 2024 supported this growth. Consumers are also more aware of the dangers of sunlight, both in terms of cancer and also ... Read More
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Fragrances in Greece
In 2024, value sales of fragrances increased in Greece. Within the largest category, premium fragrances, volume sales posted modest growth, while value sales increased faster, reflecting the impact of inflation and the continued interest from more affluent consumers and a strong boost from inbound t ... Read More
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Pet Products in the Philippines
Overall, sales of pet products look set to see only moderate growth in current value terms in 2025. Cat litter is proving to be the most dynamic category in 2025 with it continuing to be a steady-selling product. This is in part driven by urbanisation, with more pet owners choosing to raise cats ind ... Read More
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Baby and Child-Specific Products in Romania
Baby and child-specific products in Romania continued to record steady value growth in 2024, supported by a slight year-on-year increase in births during 2024. Baby wipes was the largest category in 2024, which benefitted from the uptick in births. New launches also supported sales with brands respo ... Read More
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Deodorants in the Philippines
Deodorants in the Philippines witnessed robust demand as these products are needed to support everyday hygiene. Staying fresh and sweat-free can be challenging in the Philippines due to the tropical weather where regular high temperatures make deodorants an essential personal care product. The unusu ... Read More
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