Category: Apparel
Apparel market research reports by Euromonitor International
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Bags and Luggage in India
Sales of bags and luggage continued to see strong double-digit growth in current value terms in 2024 supported by the recovery in both domestic and overseas travel. As travel becomes a more common part of the lifestyles of middle and upper-middle-income consumers in India so travel-related product s ... Read More
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Jewellery in India
Jewellery in India recorded double-digit growth in value and volume terms in 2024 with this being driven by the revival of weddings and festival celebrations in the post-pandemic period. Even with record-high gold prices during 2024, the category remained strong, reflecting the strong emotional and ... Read More
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Personal Accessories in India
Personal accessories in India continued to post double-digit growth in current value terms in 2024, owing to a supportive macroeconomic environment. The Indian economy is on a steady growth trajectory with increasing disposable incomes allowing consumers to spend more on discretionary items. With tr ... Read More
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Traditional and Connected Watches in India
Sales of traditional watches in India continued to see double-digit growth in current value terms in 2024. Traditional watches remained competitive in the market despite connected watches seeing stronger growth. Mechanical watches was the most dynamic category within traditional watches in 2024. Thi ... Read More
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Jewellery in South Africa
In 2024, fine jewellery in South Africa experienced a slowdown due to the challenging economic environment. However, tourists are typically a key consumer group for fine jewellery, as prices tend to be relatively cheaper compared to European markets. Local players, such as Browns, utilise storytelli ... Read More
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Bags and Luggage in South Africa
The challenging consumer environment, characterised by rising living costs, job insecurity, and increasing unemployment, has forced South African consumers to be more cautious about their spending. Bags and luggage are seen as non-essential items for many consumers. South Africans who are known to b ... Read More
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Traditional and Connected Watches in South Africa
In 2024, aspirational consumers were fuelling the growth of affordable luxury brands in traditional and connected watches, including players such as Michael Kors and Emporio Armani. Consumers were highly brand-conscious, seeking products that signal status and global sophistication. For many, these ... Read More
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Baby and Child-Specific Products in Sweden
Baby and child-specific products in Sweden saw steady growth in current value terms in 2024, supported by the fact that Swedish parents continue to prioritise spending on their children over themselves. Furthermore, there has been a growing preference for clean, minimal-ingredient products that are ... Read More
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Personal Accessories in South Africa
In 2024, the consumer environment in South Africa proved challenging. Many shoppers prioritised essential goods over discretionary purchases. When non-essential items were bought, a considerable proportion of consumers sought better value by opting for more affordable brands. As a result, Shein and ... Read More
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Baby and Child-Specific Products in the United Kingdom
Value sales of baby and child-specific products increased modestly in current terms in the UK in 2024, but growth was significantly weaker than in the previous year, as unit price increases were smaller. Price increases, alongside premiumisation and innovation, have recently been crucial to the cate ... Read More
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New Tariffs, New Rules: Impact of Trump’s Tariffs on Fashion
Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump’s policies can undermine global economic gro ... Read More
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Baby and Child-Specific Products in Latvia
Baby and child-specific products in Latvia registered modest current value growth in 2024, though volume growth was marginal, as a declining birth rate dampened volume sales. Value sales were supported by trusted essentials, such as baby wipes, shampoos, bath products and barrier creams. Parents stu ... Read More
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Baby and Child-Specific Products in Lithuania
Baby and child-specific products in Lithuania is not a fast developing category. In 2024, baby and child-specific products registered only marginal retail volume growth, albeit following declines in 2022 and 2023 as the rate of inflation stabilised. The demand for baby and child-specific products wa ... Read More
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Baby and Child-Specific Products in Indonesia
Baby and child-specific products in Indonesia experienced stable retail current value growth in 2024, driven by rising awareness of such products amongst Millennial mothers, who are tech-savvy and well-informed through the internet. With better education, these mothers prioritise the health and well ... Read More
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Baby and Child-Specific Products in Uruguay
The rate of growth in retail current value sales of baby and child-specific products accelerated sharply in 2024. A key factor behind this acceleration was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This de ... Read More
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Baby and Child-Specific Products in Ukraine
Baby and child-specific products saw current value growth in Ukraine in 2024. War has directly impacted the consumer base for these products, with many mothers and young children and potential parents having left the country since the Russian invasion. Moreover, those people who have stayed in Ukrai ... Read More
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Baby and Child-Specific Products in Switzerland
Baby and child-specific products in Switzerland posted retail current value growth in 2024, only slightly slower than the strong increase registered in 2023. Growth was driven by Swiss parents who want the best products for their children. Therefore, they sought more sophisticated formulations and f ... Read More
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Baby and Child-Specific Products in Ireland
Baby and child-specific products in Ireland saw a small rise in current value sales in 2024, driven by steady demand for everyday essentials and a continued focus on skin-friendly, gentle formulations. While birth rates remain stable, Irish parents show a clear preference for trusted, no-fuss produc ... Read More
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Nappies/Diapers/Pants in Singapore
Nappies/diapers/pants enjoyed healthy sales in Singapore in 2024, in both value and volume terms, and with sales growth up from the previous year. Indeed, it is noted that 2024 was an auspicious year for babies in Singapore, thanks to being the Year of the Dragon in the Chinese zodiac. This is becau ... Read More
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Baby and Child-Specific Products in Malaysia
In 2024, baby and child-specific products in Malaysia enjoyed strong retail volume and double-digit retail current value growth, in line with the 2023 performances. Parents tried to ensure the use of products with more specific functions to offer better quality items for their children and babies. T ... Read More
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Baby and Child-Specific Products in Israel
Overall current value and volume growth rates for baby and child-specific products in Israel in 2024 were weaker than those recorded in 2023. This was mainly because inflationary pressures and economic uncertainty linked to the Israel-Hamas war and the security crisis in the Red Sea led many consume ... Read More
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Baby and Child-Specific Products in Georgia
In 2024, retail sales of baby and child-specific products in Georgia experienced a positive increase. This growth was primarily driven by rising hygiene standards and the development of modern grocery retail. However, a declining birth rate challenged sales, limiting further growth in this category. ... Read More
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Baby and Child-Specific Products in the Philippines
Baby and child-specific products in the Philippines registered a stable performance in retail volume and current value terms in 2024. The importance of family has always been deeply rooted in Filipino culture which supports a relatively high birth rate in the country and is driving demand for baby a ... Read More
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Baby and Child-Specific Products in Turkey
Retail current value sales of baby and child-specific products in Turkey saw dynamic growth in 2024, supported by the effect of very high inflation on prices. Nonetheless, retail volume sales rose healthily, as consumers looked for products specifically produced and tailored for the needs of babies ... Read More
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Baby and Child-Specific Products in Costa Rica
Having exhibited strong growth earlier in the review period, retail current value sales of baby and child-specific products fell marginally in 2024, weighed down by an accelerated decline in the population aged 0-11 years. While budget constraints have limited consumption in recent years, the needs ... Read More
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