Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Premium Beauty and Personal Care in Guatemala
In 2024, sales of premium beauty and personal care products in Guatemala continued to expand in current value terms. Although retail value remains significantly below that of mass-market offerings - owing to income constraints affecting a large portion of the population - wealthier consumers are cle ... Read More
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Home Improvement in Italy
In 2024, retail value sales in home improvement in Italy declined, with strong falls noted in areas including hardware, floor coverings and kitchen sinks. These results are due to households contending with persistent inflation, high grocery and energy bills, and the end of government renovation inc ... Read More
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Men's Grooming in Kazakhstan
Sales of men’s grooming products experienced solid growth in current value terms in Kazakhstan in 2024. The market has expanded to include a broader selection of specialised products, including facial creams, serums, shaving foams, beard oils and hair styling solutions. These developments reflect a ... Read More
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Bath and Shower in Romania
Bath and shower continued to record steady growth in retail value terms, driven by new product developments and the growing popularity of multi-step shower routines. Body wash/shower gel is the largest category by retail value and benefits from rising consumer awareness, especially in rural areas. Y ... Read More
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Home Furnishings in Mexico
Home furnishings saw slight current value growth in Mexico in 2024. The category experienced a deceleration of growth during the year, shaped by cautious consumer spending, rising operating costs, and intensifying competition. Inflation and economic uncertainty led many households to scale back on d ... Read More
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Men's Grooming in Slovenia
Men’s grooming in Slovenia continued to record positive growth in current value terms in 2024, although this was partly due to rising prices. Performance was somewhat constrained by the growing trend among men in their 30s and 40s to grow beards, which negatively impacted the largest category: men’s ... Read More
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Baby and Child-Specific Products in Serbia
Baby and child-specific products registered healthy current value growth in 2024 in Serbia. Parents are becoming more conscious of the importance of using gentle and safe products for their babies and are willing to invest in high-quality and premium baby care products to ensure the best for their c ... Read More
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Deodorants in Greece
In 2024, retail value sales of deodorants in Greece recorded a robust double-digit increase. Both of the leading formats, deodorant roll-ons and deodorant sprays, posted positive volume growth. Deodorant sprays remained the largest category, with sales rising steadily. Several factors contributed to ... Read More
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Deodorants in Guatemala
Retail sales of deodorants in Guatemala demonstrated a strong performance in current value terms in 2024, outpacing growth across the wider beauty and personal care market. Key factors contributing to this positive performance include increased consumer demand for affordable products that offer plea ... Read More
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Depilatories in Kazakhstan
Sales of depilatories in Kazakhstan saw strong growth in current value terms in 2024, driven by the development of modern formulas featuring gentler, safer, and more skin-friendly ingredients. These innovations have broadened the category’s appeal, especially among consumers with sensitive skin. Eur ... Read More
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Bath and Shower in Saudi Arabia
Bath and shower saw modest current value growth in Saudi Arabia in 2024. Growth was constrained by the maturity of the category and the limited potential for value-adding innovation. Nonetheless, heightened awareness of personal hygiene and wellness in Saudi Arabia, combined with the impact of harsh ... Read More
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Skin Care in Ireland
Skin care in Ireland saw strong growth in current value terms in 2024. Skin care continues to benefit from by increased consumer interest in targeted routines, ingredient-led products and wellness-aligned self-care. As inflation eased, shoppers in 2024 returned to premium and specialised products - ... Read More
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Hair Care in Argentina
Hair care in Argentina was not exempt from the economic challenges besetting the country. In 2024, hair care registered a double-digit contraction in retail volume sales. In contrast, hair care registered a triple-digit rise in retail current value sales, but driven by very high inflation rates. Fac ... Read More
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Baby and Child-Specific Products in Italy
Baby and child-specific products observed only modest growth in Italy in current value terms in 2024, while volume sales declined. Despite Italy seeing a more stable inflation rate this was negated by the continuing decline in Italy’s birth rate. According to Italy’s National Institute of Statistics ... Read More
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Mass Beauty and Personal Care in Romania
Mass beauty and personal care in Romania witnessed robust value growth in 2024, although growth slowed slightly year on year. The rate of Inflation fell during the year providing some relief in terms of price increases. Nonetheless, consumers continued to display significant price sensitivity, with ... Read More
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Deodorants in Switzerland
Deodorants in Switzerland posted healthy retail volume and current value growth in 2024. Growth rates were faster than in 2023, strongly supported by a hot and long summer in 2024. The desire to present a good image amid growing interest in personal grooming and participation in sports activities an ... Read More
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Hair Care in Malaysia
Hair care in Malaysia enjoyed strong retail volume and current value growth in 2024, driven by the strength of standard shampoos and conditioners and treatments, alongside premiumisation. More consumers are gradually turning to at-home hair spa treatments, availing themselves of the larger number of ... Read More
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Fragrances in Argentina
Fragrances in Argentina registered a strong decline in retail volume sales in 2024. Triple-digit inflation, along with a related decline in consumer purchasing power and record-high poverty levels, negatively impacted demand. Premium fragrances are imported, and the devaluation of the currency excha ... Read More
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Oral Care in Georgia
In 2024, value sales of oral care increased, driven by the expansion of modern grocery retail in Georgian regions. This development enabled a wider range of oral care products to become accessible to a broader consumer base. Toothpaste remained the largest and most frequently used product within the ... Read More
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Deodorants in Thailand
Deodorants in Thailand recorded robust volume growth in 2024, fuelled in part by the normalisation of daily routines in the post-pandemic period. Individuals have resumed work, travel, and social activities, leading to a heightened emphasis on personal hygiene and grooming. Regular product innovatio ... Read More
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Dog Food in Malaysia
Dog owners are increasingly leaning towards packaged prepared dog food especially dry dog food which has a higher calorie content than wet dog food. As gain a greater understanding of the nutritional needs of their dogs they are switching away from feeding their pets home cooked food or table scraps ... Read More
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Bath and Shower in Kazakhstan
Sales of bath and shower products in Kazakhstan registered positive growth in both current value and volume terms in 2024. The pandemic encouraged a greater focus on personal hygiene, which continues to sustain high demand. Body wash/shower gel was the largest category by value and also the most dyn ... Read More
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Fragrances in Georgia
Value sales of fragrances in Georgia increased significantly in 2024, recording double-digit growth. This strong performance was primarily driven by the growing popularity of premium fragrances. Retailers actively supported the development of the luxury segment, making it increasingly attractive to ... Read More
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Oral Care in Ireland
Oral care in Ireland continued to see current value growth in 2024, supported by consistent demand for essential hygiene products and growing consumer interest in advanced solutions like whitening and enamel protection. Local shoppers remain keen to prioritise health, with many also trading up to sp ... Read More
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Baby and Child-Specific Products in Turkey
Retail current value sales of baby and child-specific products in Turkey saw dynamic growth in 2024, supported by the effect of very high inflation on prices. Nonetheless, retail volume sales rose healthily, as consumers looked for products specifically produced and tailored for the needs of babies ... Read More
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