Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Home and Garden in Argentina
In 2024, home and garden in Argentina experienced strong growth, primarily fuelled by the rise of urban gardening and a broader shift toward sustainability. Urban consumers, particularly in cities such as Buenos Aires and Rosario, embraced compact and eco-friendly solutions including vertical garden ... Read More
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Home and Garden in Singapore
Home and garden maintained small positive value growth in Singapore in 2024, albeit at a lower rate of growth than seen in 2023. Positive drivers include evolving consumer preferences, lifestyle changes, and urbanisation. For example, the rise of hybrid work models has led to an increased demand for ... Read More
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Consumer Lifestyles in Chile
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends. Euromonitor's Consumer ... Read More
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Premium Beauty and Personal Care in Sweden
Premium beauty and personal care continued to outperform the mass segment in 2024, with strong growth momentum across skin care, fragrances, colour cosmetics, and hair care. Ingredient-led formulations, a clean beauty positioning, and a minimalist, clinical aesthetic remained key drivers, particular ... Read More
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Homewares in the United Kingdom
The decline in UK homewares sales in 2024 can be attributed to several interrelated factors. The ongoing cost-of-living crisis significantly impacted consumer spending, leading to a shift in priorities towards essential items and away from discretionary purchases such as homewares. Big-ticket items ... Read More
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Homewares in South Africa
Homewares recorded robust growth in current value terms in South Africa in 2024, driven by increased consumer investment in kitchen and dining. With more meals being prepared and enjoyed at home, there was a notable rise in demand for quality cookware, coordinated dinnerware, and stylish kitchen ute ... Read More
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Homewares in India
Homewares in India registered further healthy growth in retail current value sales in 2024. Economic growth and rising disposable incomes among the expanding middle class boosted the demand for high-quality, durable and aesthetically-pleasing homewares. Rapid urbanisation and a developing residentia ... Read More
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Home Improvement in the Netherlands
The home improvement market in the Netherlands declined in 2024, driven by a mix of economic pressures, shifting consumer behaviour, and a cooling housing market. Higher interest rates and tighter mortgage lending conditions led to a drop in home sales and discouraged new renovation projects. Many h ... Read More
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Home Improvement in Brazil
Home improvement maintained positive sales in Brazil in 2024, with the rate of growth higher compared to the previous year. Brazil’s home improvement sector has been steadily growing, as record property prices and high interest rates have contributed to demand for home renovations among Brazilians. ... Read More
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Home Furnishings in the US
In 2024, value sales of home furnishings in the US declined significantly due to a sluggish housing market and shifting consumer priorities to services like healthcare and education. With existing-home sales projected to hit their lowest level since 1995, and a rise in mortgage rates during late 202 ... Read More
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Home Furnishings in Turkey
Values sales of home furnishings experienced further, but slowed, growth in 2024 due to high inflation. Volume sales, meanwhile, recorded a marked decline as a result of a complex interplay of macroeconomic pressures, restricted financial access, and shifting consumer behaviour. This trend is having ... Read More
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Home Furnishings in South Korea
In 2024, value sales of home furnishings witnessed strong growth in South Korea driven by lifestyle and economic trends. With most of the population living in high-rise apartments, particularly in densely populated regions like Seoul and Gyeonggi Province, there was rising demand for compact, multif ... Read More
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Home Furnishings in Poland
Home furnishing registered a fall in current value sales in 2024 in Poland. The downturn was primarily driven by high production costs, persistent inflation, and economic uncertainty, particularly linked to the ongoing war in Ukraine. These pressures affected both manufacturers, as rising material a ... Read More
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Home Furnishings in Japan
Sales of home furnishings saw moderate growth in current value terms in Japan in 2024, driven by urbanisation and the country’s ageing population, with strong contributions from leading brands like Toto, LIXIL, and Makita. Consumers are increasingly seeking space-efficient and multifunctional soluti ... Read More
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Gardening in Ukraine
Gardening experienced significant current value growth in Ukraine and in fact was the strongest performer in home and garden in 2024. This was due to a mix of social, economic, and environmental factors. In particular, the ongoing war has led many Ukrainians to reconnect with the land as a means of ... Read More
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Gardening in Malaysia
Malaysia’s gardening market continued to grow in current value terms in 2024, although at a more moderate pace than in previous years. This was partly due to ongoing urbanisation, with more Malaysians residing in high-rise buildings and condominiums where outdoor space is limited. As a result, deman ... Read More
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Fragrances in Sweden
Fragrances was the most dynamic category in beauty and personal care in Sweden in 2024, although the pace of growth was more moderate than in the post-pandemic surge in sales seen in 2022 and 2023. The category has expanded rapidly over the last few years of the review period reflecting a structural ... Read More
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Dog Food in Vietnam
Dog food is set to see sales rise in both volume and value terms in Vietnam in 2025. Even though pricing growth is expected to slow in 2025, driven by weakened purchasing power and rising competition, overall growth remains robust across both value and volume sales. The dog population is expected to ... Read More
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Dog Food in Hong Kong, China
Sales of dog food in Hong Kong have been steadily declining due to a continuous decrease in the dog population, which has directly reduced demand. As the number of dogs in the area diminishes, fewer pet owners are purchasing dog food, resulting in a noticeable downturn in sales in 2025. Euromonitor ... Read More
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Baby and Child-Specific Products in Sweden
Baby and child-specific products in Sweden saw steady growth in current value terms in 2024, supported by the fact that Swedish parents continue to prioritise spending on their children over themselves. Furthermore, there has been a growing preference for clean, minimal-ingredient products that are ... Read More
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Toys and Games in the United Arab Emirates
In 2024, the United Arab Emirates saw a notable increase in the sales of toys and games, largely due to the popularity of video games. Noteworthy trends included the demand for tech-integrated and educational toys, as well as the rising interest in playful experiences among the kidult demographic. T ... Read More
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Tissue and Hygiene in Ethiopia
In 2024, tissue and hygiene sales rose in value terms. Sales are being driven by urbanisation, rising hygiene awareness, and expanding retail access, while economic pressures are pushing consumers towards affordable, value-orientated products. The market is growing steadily, with nappies/diapers/pan ... Read More
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Pet Care in Hong Kong, China
Pet care sales in Hong Kong continued to grow in 2025, primarily driven by an increasing pet population, particularly cats. This upward trend was significantly influenced by the pet humanisation trend, which has reshaped consumer attitudes and behaviours across all categories of pet care. Euromonito ... Read More
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Home and Garden in Romania
In 2024, growth in retail current value sales of home and garden in Romania slowed slightly but remained moderate. However, amid elevated inflation, retail constant value sales continued to decline, albeit at a slower rate than in the previous year, with only gardening bucking the downward trend. Th ... Read More
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Traditional and Connected Watches in South Africa
In 2024, aspirational consumers were fuelling the growth of affordable luxury brands in traditional and connected watches, including players such as Michael Kors and Emporio Armani. Consumers were highly brand-conscious, seeking products that signal status and global sophistication. For many, these ... Read More
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