Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Men's Grooming in Thailand
A growing number of male consumers in Thailand are actively seeking out for-men products and putting more time into researching ingredients and benefits. At the same time, wide scale urbanisation and the expanding middle-class population in Thailand is also leading to increased spending on grooming ... Read More
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Mass Beauty and Personal Care in Georgia
In 2024, value sales of mass beauty and personal care in Georgia increased, driven by rising consumption and a gradual shift towards more expensive mass brands. Growth was further supported by the continued expansion of modern retail, particularly health and personal care stores and pharmacies, whic ... Read More
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Deodorants in Ireland
Deodorants in Ireland recorded solid current value growth in 2024, driven by consumer interest in upgraded daily care products that combine odour protection with skin care benefits. As shoppers became more ingredient-aware, there is rising demand for alcohol-free, aluminium-free and sensitive-skin f ... Read More
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Bath and Shower in Malaysia
In 2024, bath and shower in Malaysia recorded strong, and faster than in 2023, retail volume and current value growth. Retail current value sales grew at double the pace of retail volume sales in 2024, partly due to inflationary pressure on prices, but also a premiumisation trend in bath and shower. ... Read More
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Mass Beauty and Personal Care in Switzerland
Mass beauty and personal care in Switzerland posted positive retail current value growth in 2024, only marginally slower than in 2023. The higher cost of living, exacerbated by high unit prices, benefited the demand for mass beauty and personal care products among local consumers. Against this backg ... Read More
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Skin Care in Kazakhstan
Sales of skin care products in Kazakhstan continued to record robust growth in both volume and current value terms in 2024. The category is evolving beyond its traditional female-dominated base to attract a broader demographic, including men, teenagers, and older consumers. A growing variety of prod ... Read More
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Depilatories in Saudi Arabia
Depilatories saw only a slight rise in sales in current value terms in Saudi Arabia in 2024. The category continued to face strong competition from dermatology clinics and beauty centres as consumers increasingly shifted towards longer-lasting hair removal solutions. Traditional methods such as suga ... Read More
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Mass Beauty and Personal Care in Greece
In 2024, value sales of mass beauty and personal care products in Greece recorded an increase. However, a significant regulatory change at the beginning of 2024 required a 30% reduction in supplier discounts to retailers, particularly supermarkets. This change led to a decrease in retail prices, sig ... Read More
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Hair Care in Israel
Hair care in Israel saw current value growth slow moderately in 2024. This was partly because inflation gradually receded over the course of the year, though the dip also reflected more cautious attitudes to spending among consumers resulting from the still-elevated cost of living and economic uncer ... Read More
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Fragrances in Kazakhstan
Fragrances was the fastest-growing category in Kazakhstan’s beauty and personal care market in current value terms in 2024. As consumer incomes continue to rise, interest in both premium and niche fragrances - as well as high-quality mass fragrances - is increasing accordingly. Indeed, fragrance is ... Read More
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Hair Care in Guatemala
Hair care registered only modest growth in current value terms in Guatemala in 2024. Despite inflation being more controlled than in the previous two years, the sustained high cost of everyday goods - including personal care products - meant that Guatemalans continued to feel the pressure on their p ... Read More
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Baby and Child-Specific Products in Canada
Value sales of baby and child-specific products declined in 2024, challenged by price sensitivity during a time of inflation. Consequently, many consumers focused on economy offerings, trading down and looking for deals and discounts. As some consumers waited for discounts to be in place before purc ... Read More
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Oral Care in Kazakhstan
Sales of oral care products in Kazakhstan increased in both volume and current value terms in 2024. Global trends - such as the growing popularity of healthy lifestyles and the active promotion of oral care by social media influencers - are helping to raise awareness, particularly among younger cons ... Read More
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Mass Beauty and Personal Care in Canada
Value sales of mass beauty and personal care in Canada increased in 2024, despite ongoing economic challenges. Areas including mass deodorants, skin care and bath and shower performed well, while others, including mass baby and child-specific products and mass fragrances, struggled. Mass bath and sh ... Read More
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Men's Grooming in Switzerland
Men’s grooming in Switzerland posted good retail current value growth in 2024, despite stagnant retail volume sales. Retail current value growth amid stagnant retail volume sales was largely the result of factors seen in other beauty and personal care categories, such as price increases resulting fr ... Read More
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Depilatories in Switzerland
Depilatories in Switzerland witnessed a moderate increase in retail current value sales in 2024, despite a small drop in retail volume sales. This performance was underpinned by rising unit prices, informed by higher costs of raw materials, production and distribution. However, the positive retail v ... Read More
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Skin Care in Thailand
Skin care in Thailand is a high-growth category in retail volume and value terms. Consumers in Thailand are increasingly committed to improving their health and beauty routines, as part of their goal to live healthier lives. Locals are becoming more knowledgeable and mindful of skin care products th ... Read More
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Depilatories in Israel
Depilatories in Israel saw volume sales contract for a fourth consecutive year in 2024. Falling demand reflected the growing preference for longer-lasting and permanent hair removal solutions such as electrolysis and laser or IPL treatments, both through salons and via the use of at-home devices. De ... Read More
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Fragrances in Canada
Value sales of fragrances in Canada increased in 2024. Despite financial challenges, many consumers remained willing to spend on fragrances, with premium women’s fragrances remaining the largest segment, recording an uplift in growth. Consumers are willing to invest in high-quality, exclusive produc ... Read More
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Skin Care in Greece
In 2024, value sales of skin care in Greece saw an increase, although this growth was slower compared to the previous year. Milder inflation contributed to this deceleration, while tight consumer budgets, amid an ongoing cost-of-living crisis, further hindered growth. Despite this, premium anti-agei ... Read More
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Beauty and Personal Care in Lebanon
Lebanon continued to be impacted by elevated inflation in 2024 which led to a sharp rise in the cost of living. High unemployment and a lack of trust in the local currency and the local banking system also continued to undermine consumer confidence which negatively impacted spending on non-essential ... Read More
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Beauty and Personal Care in Sri Lanka
Sales of beauty and personal care declined in 2024. This decline was primarily due to a reduction in consumption as households were faced with a rise in living costs and a sharp rise in prices, with Sri Lanka continuing to experience elevated inflation. As well as economic considerations, the market ... Read More
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Beauty and Personal Care in Georgia
In 2024, sales of beauty and personal care in Georgia experienced notable growth, driven by rising consumer demand and the continued development of modern retail infrastructure. Social media played a significant role in stimulating interest and consumption, particularly in categories such as colour ... Read More
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Beauty and Personal Care in Malaysia
Beauty and personal care in Malaysia continued to see strong growth in retail volume and current value sales in 2024. While the rate of inflation remained significant for the market in 2024, and continued to influence demand and retail value sales development, it was slower than in 2022 and 2023. Th ... Read More
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Deodorants in Argentina
Deodorants in Argentina registered an overall decline in retail volume sales in 2024, due to sharp price increases. In the context of a challenging macroeconomic environment, consumers prioritised purchasing essential products, such as food and beverages, at the expense of deodorants, which are cons ... Read More
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