Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Fragrances in Greece
In 2024, value sales of fragrances increased in Greece. Within the largest category, premium fragrances, volume sales posted modest growth, while value sales increased faster, reflecting the impact of inflation and the continued interest from more affluent consumers and a strong boost from inbound t ... Read More
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Pet Products in the Philippines
Overall, sales of pet products look set to see only moderate growth in current value terms in 2025. Cat litter is proving to be the most dynamic category in 2025 with it continuing to be a steady-selling product. This is in part driven by urbanisation, with more pet owners choosing to raise cats ind ... Read More
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Baby and Child-Specific Products in Romania
Baby and child-specific products in Romania continued to record steady value growth in 2024, supported by a slight year-on-year increase in births during 2024. Baby wipes was the largest category in 2024, which benefitted from the uptick in births. New launches also supported sales with brands respo ... Read More
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Deodorants in the Philippines
Deodorants in the Philippines witnessed robust demand as these products are needed to support everyday hygiene. Staying fresh and sweat-free can be challenging in the Philippines due to the tropical weather where regular high temperatures make deodorants an essential personal care product. The unusu ... Read More
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Bath and Shower in Georgia
In 2024, value sales of bath and shower products in Georgia saw an increase, driven by the ongoing expansion of modern retail channels. As such, a wider assortment of products became more readily available across regional areas, contributing to greater accessibility and consumer uptake. Euromonitor ... Read More
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Colour Cosmetics in Italy
Colour cosmetics saw significant growth in 2024 in value and volume terms, continuing on from the excellent performances and recovery observed during the previous few years. The category benefited from the full return to an active social life post-pandemic, with Italian consumers rediscovering the p ... Read More
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Depilatories in Georgia
In 2024, value sales of depilatories increased in Georgia, driven by growing awareness of personal grooming. Depilatories continued to gain popularity, offering a convenient at-home alternative to professional salon treatments. These goods offer affordability compared to salon-based hair removal ser ... Read More
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Home Improvement in Spain
Home improvement in Spain witnessed a slight decline in retail current value sales in 2024. While this continued the downturn started in 2023, but rate of decline was slower in 2024, with some signs of recovery. The performance of home improvement was hampered by limitations on residential construct ... Read More
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Depilatories in Romania
Depilatories in Romania recorded steady growth in retail value terms, driven by sales of hair removers and women’s razors and blades. Value sales continued to be bolstered by rising unit prices following the sharp increases in recent years. The category faces some challenges as Romanians are increas ... Read More
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Mass Beauty and Personal Care in Malaysia
In 2024, mass beauty and personal care in Malaysia registered fast, and marginally higher than in 2023, retail current value growth. Healthy growth performances were visible across mass beauty and personal care categories. Consumers were drawn to mass brands in beauty and personal care, including ba ... Read More
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Premium Beauty and Personal Care in Kazakhstan
Premium beauty and personal care represented one of the most dynamic categories of the overall market in Kazakhstan in 2024. Premium products focusing on anti-ageing, UV protection, and hydration are becoming particularly popular among women aged 30 and over. Increasingly, consumers are seeking prod ... Read More
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Skin Care in Saudi Arabia
Skin care saw current value growth in Saudi Arabia in 2024, with rising demand supported by the country’s harsh climate and growing awareness of personal care. The rising importance placed on physical appearance and self-care, especially amongst younger consumers who are strongly influenced by socia ... Read More
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Sun Care in Saudi Arabia
Sun care saw value sales fall in current terms in Saudi Arabia in 2024. However, this decline came after three years of double-digit growth, with sales rising by more than 50% in 2023 alone. Moreover, in 2024, value sales remained well over double what they were at the beginning of the review period ... Read More
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Oral Care in Serbia
Oral care registered healthy current value and moderate volume growth in Serbia in 2024. People are becoming more aware of the importance of oral health and its connection to overall wellbeing, and this drove demand for oral care. The prevalence of dental problems like cavities, gum disease and bad ... Read More
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Skin Care in Guatemala
Skin care continued to demonstrate positive current value growth in Guatemala in 2024, as these products become a more ingrained part of daily beauty and personal care routines. The pursuit of healthier, smoother skin remains a priority for consumers, even in the face of inflationary pressures. Faci ... Read More
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Skin Care in Israel
With cost-of-living concerns and heightened economic uncertainty prompting consumers to exercise greater caution in their spending habits, skin care in Israel saw volume and current value growth rates slow in 2024. The dip was most pronounced in value terms, partly because trading down to cheaper op ... Read More
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Hair Care in Greece
In 2024, hair care in Greece recorded retail value growth, although this result was moderate compared to the previous year, due to legislative intervention. In March 2024, the government introduced price control measures to counteract the effects of the ongoing cost-of-living crisis. This legislatio ... Read More
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Gardening in Mexico
Gardening saw continued current value growth in Mexico in 2024. The growing interest in home gardening, which began during the pandemic, continued modestly during the final year of the review period as people increasingly turned to the activity for joy and relaxation. Urban gardening trends, includi ... Read More
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Home and Garden in Mexico
Home and garden saw modest current value growth in Mexico in 2024. Key drivers included significant retail investments from major players such as Home Depot and Walmart de México, which expanded operations and improved digital platforms. The booming real estate market, particularly in urban areas su ... Read More
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Pet Care in South Africa
Pet care in South Africa is experiencing growth in both retail value and volume terms, primarily fuelled by the rising pet population combined with increasing urbanisation rates. As a rising number of people move to urban areas, the adoption of pets, particularly cats and dogs, is increasing. In add ... Read More
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Pet Care in China
Continuing the trend seen in 2024, pet care in China is set to expand at a solid pace in retail current value terms in 2025, driven by the increasing feeding of prepared pet food, and consumer trading-up. In terms of retail value sales, pet food is expected to continue to dominate, with the growth o ... Read More
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Home and Garden in France
Home and garden sales declined in 2024 which was primarily due to the uncertain economic conditions. Sales across all of the key categories declined in current value terms in 2024 as consumers looked to make savings in response to elevated inflation and the rising cost of living. Sales of home furni ... Read More
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Bath and Shower in Switzerland
Bath and shower in Switzerland posted marginal retail volume growth and a moderate rise in retail current value sales in 2024. Retail value growth was augmented by high unit prices, caused by rising costs of raw materials, production and distribution. However, the increased penetration of bath and s ... Read More
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Home Improvement in Italy
In 2024, retail value sales in home improvement in Italy declined, with strong falls noted in areas including hardware, floor coverings and kitchen sinks. These results are due to households contending with persistent inflation, high grocery and energy bills, and the end of government renovation inc ... Read More
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Colour Cosmetics in Ireland
Colour cosmetics in Ireland saw solid current value growth in 2024, supported by renewed consumer interest in beauty as a form of self-expression and confidence. Everyday make-up use is picking up, particularly in facial products and lip colour, as consumers seek polished looks for work, socialising ... Read More
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