Category: Consumer Goods & Retailing
Consumer Goods & Retailing market research reports by Euromonitor International
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Mass Beauty and Personal Care in Malaysia
In 2024, mass beauty and personal care in Malaysia registered fast, and marginally higher than in 2023, retail current value growth. Healthy growth performances were visible across mass beauty and personal care categories. Consumers were drawn to mass brands in beauty and personal care, including ba ... Read More
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Skin Care in Saudi Arabia
Skin care saw current value growth in Saudi Arabia in 2024, with rising demand supported by the country’s harsh climate and growing awareness of personal care. The rising importance placed on physical appearance and self-care, especially amongst younger consumers who are strongly influenced by socia ... Read More
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Hair Care in Georgia
Retail value sales of hair care increased in Georgia in 2024, with both volume and value sales rising. This expansion was largely driven by the continued development of modern grocery retail into regional areas, which improved accessibility and availability. In addition, the active expansion of phar ... Read More
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Baby and Child-Specific Products in North Macedonia
Value sales of baby and child-specific products in North Macedonia rose in 2024. Steady growth was noted despite high product prices, which were a lingering effect of inflation that has begun to subside. A significant driver of this growth was the rising consumer interest in specialised products des ... Read More
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Depilatories in Guatemala
Depilatories registered positive growth in current value terms in Guatemala in 2024, although volume sales saw a more modest increase. This reflects the already high market penetration of affordable disposable razors, which remain widely accessible across income groups. Cultural beauty norms - parti ... Read More
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Premium Beauty and Personal Care in North Macedonia
In 2024, value sales of premium beauty and personal care products recorded a notable uplift in North Macedonia. While overall sales in the premium segment remained less robust compared to mass beauty and personal care, the premium category achieved stronger growth rates, largely driven by the high p ... Read More
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Sun Care in Serbia
Sun care was the best performing beauty and personal care product in Serbia in 2024, registering both healthy current value and volume growth. A prolonged heat wave in the summer of 2024 supported this growth. Consumers are also more aware of the dangers of sunlight, both in terms of cancer and also ... Read More
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Fragrances in Greece
In 2024, value sales of fragrances increased in Greece. Within the largest category, premium fragrances, volume sales posted modest growth, while value sales increased faster, reflecting the impact of inflation and the continued interest from more affluent consumers and a strong boost from inbound t ... Read More
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Skin Care in Israel
With cost-of-living concerns and heightened economic uncertainty prompting consumers to exercise greater caution in their spending habits, skin care in Israel saw volume and current value growth rates slow in 2024. The dip was most pronounced in value terms, partly because trading down to cheaper op ... Read More
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Gardening in Mexico
Gardening saw continued current value growth in Mexico in 2024. The growing interest in home gardening, which began during the pandemic, continued modestly during the final year of the review period as people increasingly turned to the activity for joy and relaxation. Urban gardening trends, includi ... Read More
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Deodorants in the Philippines
Deodorants in the Philippines witnessed robust demand as these products are needed to support everyday hygiene. Staying fresh and sweat-free can be challenging in the Philippines due to the tropical weather where regular high temperatures make deodorants an essential personal care product. The unusu ... Read More
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Colour Cosmetics in North Macedonia
In 2024, the value sales of colour cosmetics increased in North Macedonia, driven by changing consumer preferences and significant technological advancements, which led to several impactful product launches. Colour cosmetics remained dynamic, significantly influenced by social media, which continued ... Read More
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Sun Care in Canada
Value sales of sun care in Canada increased in 2024, driven by three key trends shaping consumer behaviour and brand strategies. Firstly, there was rising demand for products offering enhanced sun protection. Consumers are increasingly aware of the harmful effects of ultraviolet (UV) exposure, inclu ... Read More
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Fragrances in Serbia
Fragrances n Serbia was one of the best performing beauty and personal care products in Serbia in 2024, registering both healthy current value and volume growth. With inflation easing, consumers had slightly more money in their pockets to spend on fragrances. Mass fragrances continued to account for ... Read More
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Men's Grooming in Georgia
Value sales of men’s grooming products in Georgia recorded a positive uplift in 2024. This growth was driven by increasing awareness of the benefits of grooming, including improved skin health and enhanced self-esteem. The Georgian market now offers a wide variety of specialised products tailored fo ... Read More
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Sun Care in Guatemala
Sun care continues to show buoyant current value growth in the Guatemalan market. Once used primarily for recreational or outdoor activities, sun protection products are increasingly being integrated into daily skin care routines. This shift reflects a growing consumer awareness of the role sun prot ... Read More
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Dog Food in the Philippines
Dog food has seen double-digit growth in current value terms in 2025, fuelled in particular by the strong performances of economy dry dog food and premium dry dog food. Premium brands like Royal Canin continue to gain share due to their breed-specific and health-focused formulations. As more Filipin ... Read More
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Bath and Shower in Italy
Bath and shower recorded positive growth in current value and retail volume terms in 2024, driven by a combination of socioeconomic factors and consumer trends. The enhanced hygiene habits developed during the COVID-19 pandemic continued to positively influence the market, with consumers maintaining ... Read More
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Men's Grooming in Serbia
Men’s grooming registered positive current value and volume growth in Serbia in 2024. Men are becoming more conscious of personal hygiene, skincare, and overall appearance, and this drove demand for grooming products. Social media platforms like Instagram and TikTok, along with celebrity endorsement ... Read More
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Cat Food in China
Cat food in China looks set to see solid retail volume and current value growth in 2025. The growth of cat food is anticipated to outpace that of both other pet food and dog food, driven by the continued increase in the cat population, and consumers trading up to innovative products. Within wet cat ... Read More
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Sun Care in Romania
Sun care in Romania reported dynamic growth in 2024 and was one of the most rapidly expanding categories within beauty and personal care. Seasonal changes in weather and Romania’s longer and hotter summers underpinned growth in sun care sales, reflecting the impact of climate change. Moreover, thank ... Read More
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Skin Care in Argentina
In 2024, skin care in Argentina contracted in retail volume terms, with the triple-digit rise in retail current value sales due exclusively to hyperinflation rates. In the early-to-mid-review period, the household penetration of skin care products increased notably, with social media, specifically I ... Read More
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Colour Cosmetics in Georgia
In 2024, value sales of colour cosmetics experienced a robust double-digit increase. A key driver of this growth was the rising influence of social media personalities on platforms such as TikTok and Instagram, where content focused on the use, promotion, and discussion of colour cosmetics. This tre ... Read More
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Premium Beauty and Personal Care in Greece
In 2024, value sales of premium beauty and personal care products increased in Greece, although growth moderated compared to the double-digit value uplift recorded in 2023. This slowdown indicates a change in consumer behaviour, with some consumers becoming more selective about the categories where ... Read More
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Colour Cosmetics in Israel
Colour cosmetics in Israel saw growth in total current value sales dip moderately in 2024, mainly due to the gradual easing of inflationary pressures related to the country’s war against Hamas. However, this created more scope for price competition and bolstered consumer confidence and purchasing po ... Read More
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