Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Individuality

Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Individuality


There is a feeling of time-scarcity among consumers who simply feel there isn’t enough time in the day to do what they want. Busier and more active lifestyles, and longer working hours are leading to greater pressure on consumers, which in turn is leading to increasing level of stress. Many consumers are quickly realizing that they need to re-prioritize what is important to them, and take time out to relax and unwind at the end of the day.

Key Findings

Across developed and developing economies, levels of stress are rising. In developing economies, this is being brought about by the high levels of pressure being placed on people to succeed both personally and professionally – particularly younger adults

Consumers are becoming more aware of a range of health issues; and those related to a lack of sleep have been no exception

Consumers are increasingly seeking out food, beverages, and personal care products that contain ingredients with energy boosting properties to help get them through the day


Canadean’s Global and Regional Mega-Trends: Understanding Consumer Attitudes and Behaviors in Individuality report is a comprehensive analysis of global attitudes in the food, soft drinks, alcoholic beverages, and personal care categories. The report details current and future expectations of behavior derived from the survey responses of 52,000 global consumers in 48 countries. As well as highlighting opportunities in new product development, there is also insight on positioning and retail strategy, besides analysis of consumer profiling and targeting.

What else does this report offer?

An investigation of the Individuality mega-trends and how they are presenting themselves on a global, regional, and country basis

Key attitudes and behaviors influencing consumption patterns globally

Proposals on how you should best target these global consumption patterns

Detailed comparisons that provide insight into regional and country attitudes towards Individuality

Key recommendations for manufacturers from product, targeting, and retail perspectives as they are reflected in the four main categories of food, soft drinks, alcoholic beverages, and personal care

Reasons To Buy

Manufacturers can design their products to meet the most pressing needs of today’s consumer by understanding consumers attitudes and behaviors as captured in a unique 2015 consumer survey

Improve product targeting to different consumer groups through understanding how consumer opinions and perceptions are changing on topics such as relaxation, personal space and customization

Quickly pinpoint the best opportunities for products as data is presented in a highly visual and engaging style

Stay ahead of competitors and know what consumers want next with recommended actions which clearly identify how to successfully adapt product strategies to the latest trends

Regional and local survey data from across 48 countries helps brands to meet the needs of their specific market, as well as highlighting new countries for expansion

Key findings
Executive Summary
Key findings from across the globe
Introduction to Canadean’s Consumer Trend Framework
Introduction to Canadean’s Mega-Trend framework
Country report coverage
Canadean sub-trends
Overview of sub-trends within the Connectivity Mega-Trend
Overview of the key sub-trends
Time scarcity and the need to relax and unwind
Consumer attitudes towards spending more time relaxing
Impact of busy lives on relaxation
Consumers feelings of nostalgia
Maximizing personal relationships
The need for personal space and time
The desire for comfort foods
Issues surrounding sleep-related problems
Use of Alcohol for relaxation purposes
Key recommendations for manufacturers
Consumers’ level of wellbeing and happiness
Impact of time-scarcity of consumers’ schedules
Factors causing consumers stress
Influence of celebrities in personal care
The tailoring of consumption habits
The need for a healthier lifestyle and ways in which to achieve this
Growing trend of functional beverages
Key recommendations for manufacturers
Ways to develop customer loyalty
Importance of keeping up to date with consumer needs
The choice of ingredient choices is important to some consumers
Consumers health issues
Self diagnosing and common misconceptions among consumers
Key recommendations for manufacturers
About Canadean

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