The Effective operator strategies to address the youth market segment

The Effective operator strategies to address the youth market segment

Operators have generally suffered from poor perceptions of value among the youth segment. In some countries, specific market conditions have sharpened the need to address this demographic and have led to operators marketing youth-specific plans or launching sub-brands, but it is not clear what the most effective strategies are. In this report, we examine how operators can best serve the needs of this segment.


Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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