Category: Consumer Goods & Retailing
Europe Consumer Goods & Retailing
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Skin Care in Slovenia
... pressures have subsided, many consumers remain cautious and continue to seek value, reducing spending on higher-priced premium skin care products. Euromonitor International's Skin Care in Slovenia report offers a comprehensive guide to the size and ... Read More
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Men's Grooming in Serbia
... like Instagram and TikTok, along with celebrity endorsements, have also inspired men to invest more in grooming products. As a result, companies are launching more products tailored to men's specific needs, such as beard care, ... Read More
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Sun Care in Romania
... in sun care sales, reflecting the impact of climate change. Moreover, thanks to social media, a growing number of consumers are opting to use sun care products all year round. Traditionally, sun care was only ... Read More
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Fragrances in Romania
... from well-known designer brands. Premium fragrances are an entry-point to the luxury market for many consumers, especially during times of economic uncertainty. Overall, fragrances have already exceeded pre-pandemic levels in retail value terms, with this ... Read More
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Beauty and Personal Care in Slovenia
... in the annual rate of inflation, following a period of significant price hikes that affected nearly all product categories. While Slovenia continues to benefit from relative economic stability within the region, consumers remain highly price ... Read More
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Deodorants in Italy
... due to their ability to offer long-lasting protection without being sticky. On the other hand, deodorant creams have shown more moderate growth. This is due to the fact that consumers tend to prefer formats that ... Read More
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Deodorants in Slovenia
... more cost-effective solution. In addition, the full restoration of busy lifestyles posts-pandemic has contributed to more frequent use of deodorants, driven by personal hygiene concerns. Euromonitor International's Deodorants in Slovenia report offers a comprehensive guide ... Read More
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Sun Care in Ireland
... seek lightweight, skin-caring formulas with added benefits such as hydration, anti-ageing, and antioxidant protection. Premium and dermatologically tested products are gaining popularity, while education around daily SPF use - not just during summer – helps ... Read More
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Colour Cosmetics in Switzerland
... colour cosmetics at the end of the review period was mostly driven by higher unit prices caused by rising costs of raw materials, production and distribution. Renewed interest in colour cosmetics, particularly ones incorporating formulations ... Read More
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Depilatories in Italy
... and epilation. More stable inflation enabled more consumers to turn to these alternatives that generally offer longer lasting results and which are therefore often preferred by consumers. Furthermore, volume sales of hair removers/bleaches declined in ... Read More
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Premium Beauty and Personal Care in Greece
... some consumers becoming more selective about the categories where they choose to indulge or find added value. For instance, bath and shower and colour cosmetics experienced lower value growth compared to 2024, driven by the ... Read More
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Home Improvement in France
... leading many consumers to prioritise essential purchases over discretionary spending, resulting in reduced demand for home improvement products and services. The sluggish property market further exacerbated this trend with fewer ho... Euromonitor International's Home Improvement ... Read More
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Hair Care in Serbia
... and also contain natural oils. In addition, the product range is expanding, with offerings now including hair masks, as well as oils and serums. Styling products are also a growing segment. Colourants accounted for most ... Read More
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Colour Cosmetics in Greece
... ongoing inflation and changing consumer preferences. Euromonitor International's Colour Cosmetics in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales ... Read More
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Bath and Shower in North Macedonia
... a more holistic approach, with products designed not only to cleanse, but also to nourish and protect skin. Consumers increasingly sought natural and sustainable products, reflecting a broader shift in priorities towards health, wellness, and ... Read More
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Gardening in Italy
... an unprecedented drought in Sicily led to the near-complete drying of Lake Pergusa. Coldiretti, the National Confederation of Direct Cultivators and Italy’s largest farmers’ association, estimated climate-related losses to Italian agriculture at around EUR8.5 billion ... Read More
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Men's Grooming in North Macedonia
... to limit the impact and slow down retail price growth. However, the persistent rise in prices caused dissatisfaction among consumers. Despite facing inflationary pressures and the challenges posed by negative demographic trends, in... Euromonitor International's ... Read More
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Premium Beauty and Personal Care in Switzerland
... their product choices. This was highly visible in fragrances, where high-end perfumes posted strong retail current value growth towards the end of the review period. In addition, the search for personalisation, as well as unique ... Read More
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Sun Care in Slovenia
... sun care remains highly seasonal, longer, hotter summers with persistently high UV indices are becoming the norm. This shift is driving increased usage of sun protection products - not just during holidays - but as ... Read More
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Sun Care in Greece
... sales rising overall. Usage of sun care expanded beyond the traditional summer months, with an increasing number of consumers incorporating daily UV protection into their routines, even during the off-season. In 2024, there was a ... Read More
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Deodorants in North Macedonia
... ingredients, particularly those that are aluminium-free, paraben-free, and free from potentially harmful chemicals. In addition, deodorants continued to evolve beyond basic odour control, increasingly incorporating skin-nourishing benefits in response to... Euromonitor International's Deodorants in North ... Read More
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Premium Beauty and Personal Care in Slovenia
... premium moisturisers and treatments, and premium liquid/cream/gel/bar cleansers, remained the largest category. An increasing consumer interest in skin hydration and appearance has supported demand for moisturisers, which are widely recognised for their role in m... ... Read More
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Oral Care in Slovenia
... re-evaluate spending priorities. Many traded down to more affordable and lesser-known brands, while private label products gained further traction. Euromonitor International's Oral Care in Slovenia report offers a comprehensive guide to the size and shape ... Read More
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Baby and Child-Specific Products in North Macedonia
... driver of this growth was the rising consumer interest in specialised products designed for children and infants. Innovation played a significant role, with the introduction of new formulas and product lines leading to the emergence ... Read More
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Premium Beauty and Personal Care in North Macedonia
... the premium category achieved stronger growth rates, largely driven by the high price points and the appeal of niche product categories. Premium fragrances remained the largest category, with premium women’s fragrances retaining a dominant position ... Read More
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