Category: Consumer Goods & Retailing
Romania Consumer Goods & Retailing
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Home Furnishings in Romania
... Romanian households to moderate spending in this category. Indoor furniture sales exhibited modest growth, driven by continued demand for beds, mattresses and wardrobes, supported by local manufacturing and an increase in imports of modular dining ... Read More
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Homewares in Romania
... demand, driven by renewed enthusiasm for at-home entertaining and a desire to elevate casual dining experiences. Cookware and kitchen utensils benefited from a surge in home cooking and experimentation, with consumers seeking both functional and ... Read More
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Gardening in Romania
... erratic weather patterns–ranging from unseasonal heatwaves to sporadic downpours– during critical planting periods, which dampened enthusiasm for large-scale garden projects. As a result, many consumers shifted toward comp... Euromonitor International's Gardening in Romania report offers ... Read More
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Home Improvement in Romania
... pressures. Households prioritised value-led upgrades, focusing on essential fixes, energy-efficient systems and aesthetic refreshes, particularly in older housing stock across regional towns and peri-urban areas. Persistent inflation influenced purchasing decisions,... Euromonitor International's Home Improvement in ... Read More
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Global & Romania 3D and 4D Technology Market to 2031
... sector. By introducing students to 3D printing at an early stage, this initiative is cultivating a future workforce skilled in digital manufacturing and innovation. Providing young learners with practical experience in 3D technologies helps establish ... Read More
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Home and Garden in Romania
... than in the previous year, with only gardening bucking the downward trend. The expansion in current value sales was supported by rising household incomes and a growing appetite for non-food purchases. The market retained a ... Read More
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Traditional Toys and Games in Romania
... and digital features, boosting demand for high-quality, eco-friendly and tech-enhanced products. E-commerce and private label are reshaping the retail landscape, as companies like eMag.ro and Kidland expand their offerings and digital reach. Euromonitor International's Traditional ... Read More
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Video Games in Romania
... by advancements in internet connectivity. E-commerce remained the leading sales channel, with retailers emphasising competitive pricing and streamlined operations. The rising presence of local developers is set to boost innovation and niche expertise. Roma... Euromonitor ... Read More
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Toys and Games in Romania
... sustainable, high-quality toys made from eco-friendly materials. Local brands like Bumbu Toys and Mitzoko are gaining popularity with their premium, sustainable products. The role of e-commerce is growing, with Noriel and Jumbo offering online-exclusive discounts, ... Read More
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Oral Care in Romania
... oral care, leading to heightened awareness and concern regarding dental health. This awareness has translated into a greater willingness amongst consumers to invest in oral hygiene products and accessories to maintain optimal oral health. Tooth ... Read More
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Men's Grooming in Romania
... New product launches in both the premium and mass segments have attracted new consumers. Men’s grooming is still very much developing in Romania, as traditionally men use only essential personal care products. Younger generations, like ... Read More
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Deodorants in Romania
... sprays), all recorded solid value growth in 2024. Stronger retail volume growth was supported by price increases and seasonal shifts in the weather, with longer and hotter summers brought on by climate change. Deodorant creams ... Read More
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Hair Care in Romania
... growing in popularity among Romanian women. The hair-cycling trend, whereby consumers rotate different hair care products throughout the week, such as masks, serums, and oils, is spreading in Romania in line with global trends. Hair ... Read More
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Depilatories in Romania
... in recent years. The category faces some challenges as Romanians are increasingly opting for hair removal procedures in salons. At-home, IPL hair removal is also growing in popularity. Women’s pre-shave sales also lagged in both ... Read More
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Sun Care in Romania
... in sun care sales, reflecting the impact of climate change. Moreover, thanks to social media, a growing number of consumers are opting to use sun care products all year round. Traditionally, sun care was only ... Read More
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Baby and Child-Specific Products in Romania
... the uptick in births. New launches also supported sales with brands responding to growing demand for organic and natural products. For example, Mustela from Expanscience SA, Laboratoires, released its organic cotton wipes with certified organic ... Read More
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Fragrances in Romania
... from well-known designer brands. Premium fragrances are an entry-point to the luxury market for many consumers, especially during times of economic uncertainty. Overall, fragrances have already exceeded pre-pandemic levels in retail value terms, with this ... Read More
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Premium Beauty and Personal Care in Romania
... wider choice and more innovative solutions. Rising disposable incomes are also playing a role, notably among younger generations who are drawn to premium beauty and personal care brands. Indeed, younger generations are more likely to ... Read More
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Skin Care in Romania
... use of skin care products to maintain a clear complexion, an interest that is especially common amongst women, although increasing numbers of men are also becoming interested in maintaining a skin care routine. Global trends ... Read More
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Bath and Shower in Romania
... and benefits from rising consumer awareness, especially in rural areas. Young consumers have been keen followers of multi-step shower routines, involving bar soap followed by a body wash/ shower gel, which has been popularised on ... Read More
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Mass Beauty and Personal Care in Romania
... increases. Nonetheless, consumers continued to display significant price sensitivity, with many Romanians opting to trade down to private label and local brands in bath and shower and oral care. The desire to splurge remained strong ... Read More
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Colour Cosmetics in Romania
... and experiment with new looks. Price sensitivity is shaping demand patterns in 2024, with mass colour cosmetics outperforming premium lines across multiple categories. The growing popularity of using dupes (duplicates) of popular premium products, is ... Read More
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Beauty and Personal Care in Romania
... growth. Falling inflation and rising average incomes also stimulated consumption and strengthened retail volume sales. Some consumers continued to trade down to private label and local brands, which are generally more affordable, notably in bath ... Read More
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Dog Food in Romania
... Lower inflation helped make prepared dog food more accessible to lower-income households, particularly in rural areas where scraps and home-cooked meals are commonly used. This shift accelerated the transition toward commercial food, especially for dogs ... Read More
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Cat Food in Romania
... slight decline in the cat population following the post-pandemic slowdown in adoptions and a rise in abandonment, prepared cat food continues to gain traction. Owners increasingly treat cats as emotional companions, which drives demand for ... Read More
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