Category: Consumer Goods & Retailing
Hungary Consumer Goods & Retailing
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Other Pet Food in Hungary
... for almost two-thirds of retail value sales in other pet food. However, bird and fish food will outperform small mammal/reptile food in 2025, with the latter set to be the most dynamic category. Growth will ... Read More
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Pet Care in Hungary
... continued humanisation of pets, increased demand for premium and functional products, and a rising emphasis on pet health and sustainability. Innovations in pet nutrition, eco-friendly products and wellness-focused offerings will help to maintain market momentum. ... Read More
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Cat Food in Hungary
... during 2025, ahead of cat treats and mixers and premium dry cat food. A growing number of cat owners are prioritising high-quality ingredients and targeted health benefits, leading to strong growth in special diet options ... Read More
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Dog Food in Hungary
... earlier in the review period. Owners are prioritising premium and functional nutrition, leading to strong growth in mono-protein offerings, such as Panzi Get Wild and MAC’s, and superfood-enriched formulas such as FitActie, Pedigree’s dry food ... Read More
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Pet Products in Hungary
... dynamic category. As Hungarian pet owners increasingly treat their pets as family members, the demand for high-quality, stylish and ergonomic pet accessories continues to grow. Urban pet parents, particularly small dog owners, are driving sales ... Read More
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Fragrances in Hungary
... pattern seen across beauty and personal care. However, the uptick in social activities and more people returning to the workplace following hybrid working, also contributed to sales of fragrances in 2024. Euromonitor International's Fragrances in ... Read More
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Depilatories in Hungary
... slight uplift in value growth. These results can be attributed to the category’s strong double-digit growth in 2022 and 2023, which led to a natural correction in 2024. The declining replacement rate of razors and ... Read More
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Sun Care in Hungary
... uplift. Premium sun care products grew by double digits for the third consecutive year, while mass-market sun protection grew by double digits for the fourth consecutive year. This growth was driven by multiple price increases ... Read More
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Colour Cosmetics in Hungary
... effect fuelled strong demand for lip products. The lipstick effect refers to the economic theory suggesting that during economic downturns, consumers may still indulge in smaller, more affordable luxuries like lipstick while reducing spending on ... Read More
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Mass Beauty and Personal Care in Hungary
... driven by a shift towards the year-round use of sun care products, with consumers increasingly adopting daily routines rather than reserving these products solely for sunnier weather. This change was primarily motivated by the desire ... Read More
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Skin Care in Hungary
... care sets and kits emerged as the most dynamic category, offering consumers access to trial versions of complete routines. Euromonitor International's Skin Care in Hungary report offers a comprehensive guide to the size and shape ... Read More
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Oral Care in Hungary
... toothpaste, and mouthwash. However, toothpaste remained the largest category within oral care in 2024, recording growth in retail value, while denture care emerged as the top performer in terms of growth. Price increases and an ... Read More
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Baby and Child-Specific Products in Hungary
... and ultra-sensitive baby care products, including nappy (diaper) rash treatments, with a notable rise in offerings for allergic or allergy-prone skin. Brands responded to this demand with specialised formulas, such as SLS-free Dora Natura, soap-free ... Read More
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Men's Grooming in Hungary
... Mass and premium men’s fragrances have demonstrated much stronger growth than women’s, a trend expected to continue in the early forecast years. This is driven by increased investment in ATL and BTL campaigns specifically targeting ... Read More
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Premium Beauty and Personal Care in Hungary
... in Hungary, which is significantly impacting the premium beauty market. This consumer base is driving increased demand for anti-ageing and advanced sun protection products. As consumers adopt a more serious approach to skincare, they are ... Read More
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Bath and Shower in Hungary
... nano-free, pH-neutral, paraben-free, paraffin-free, and vegan, gaining popularity. In response, brands actively marketed these claims, resulting in stronger competition among natural and dermocosmetic bath and shower products. Dermo brands such as Bioderma, U... Euromonitor International's ... Read More
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Hair Care in Hungary
... and Syoss Root Retouch rose in popularity, offering convenient at-home solutions for consumers seeking professional results without the salon prices. Temporary colour drops also saw strong demand, with innovations such as Live Temporary Color Drops ... Read More
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Beauty and Personal Care in Hungary
... and changing consumer preferences for high-quality and effective products. Euromonitor International's Beauty and Personal Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Deodorants in Hungary
... driven by convenience, cleaner formulations free from aerosol propellants, and a growing consumer preference for sustainable alternatives. This trend is expected to continue in the coming years, as eco-conscious shoppers increasingly sought products with minimal ... Read More
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Menstrual Care in Hungary
... Euromonitor International's Menstrual Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify ... Read More
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Retail Adult Incontinence in Hungary
... of information about the condition, both in magazines and on manufacturers’ websites. Euromonitor International's Retail Adult Incontinence in Hungary report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Retail Tissue in Hungary
... despite already high sales. The increasing popularity of environmentally friendly and newly launched products was the main driver of this growth. For example, the recently introduced Regina Infinite toilet paper by Sofidel Hungary offers extended ... Read More
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Wipes in Hungary
... or personal purposes. This, while growth was still robust, it was slower than that seen previously throughout the review period. Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape ... Read More
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Nappies/Diapers/Pants in Hungary
... dampening volume sales. Euromonitor International's Nappies/Diapers/Pants in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
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Away-From-Home Tissue and Hygiene in Hungary
... as companies sought to use more sustainable, quality toilet paper, believing that this could attract more local consumers to visit their establishments. Euromonitor International's Away-from-Home Tissue and Hygiene in Hungary report offers a comprehensive guide ... Read More
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