Category: Consumer Goods & Retailing
Hungary Consumer Goods & Retailing
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Fragrances in Hungary
... pattern seen across beauty and personal care. However, the uptick in social activities and more people returning to the workplace following hybrid working, also contributed to sales of fragrances in 2024. Euromonitor International's Fragrances in ... Read More
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Depilatories in Hungary
... slight uplift in value growth. These results can be attributed to the category’s strong double-digit growth in 2022 and 2023, which led to a natural correction in 2024. The declining replacement rate of razors and ... Read More
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Sun Care in Hungary
... uplift. Premium sun care products grew by double digits for the third consecutive year, while mass-market sun protection grew by double digits for the fourth consecutive year. This growth was driven by multiple price increases ... Read More
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Colour Cosmetics in Hungary
... effect fuelled strong demand for lip products. The lipstick effect refers to the economic theory suggesting that during economic downturns, consumers may still indulge in smaller, more affordable luxuries like lipstick while reducing spending on ... Read More
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Mass Beauty and Personal Care in Hungary
... driven by a shift towards the year-round use of sun care products, with consumers increasingly adopting daily routines rather than reserving these products solely for sunnier weather. This change was primarily motivated by the desire ... Read More
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Skin Care in Hungary
... care sets and kits emerged as the most dynamic category, offering consumers access to trial versions of complete routines. Euromonitor International's Skin Care in Hungary report offers a comprehensive guide to the size and shape ... Read More
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Oral Care in Hungary
... toothpaste, and mouthwash. However, toothpaste remained the largest category within oral care in 2024, recording growth in retail value, while denture care emerged as the top performer in terms of growth. Price increases and an ... Read More
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Baby and Child-Specific Products in Hungary
... and ultra-sensitive baby care products, including nappy (diaper) rash treatments, with a notable rise in offerings for allergic or allergy-prone skin. Brands responded to this demand with specialised formulas, such as SLS-free Dora Natura, soap-free ... Read More
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Men's Grooming in Hungary
... Mass and premium men’s fragrances have demonstrated much stronger growth than women’s, a trend expected to continue in the early forecast years. This is driven by increased investment in ATL and BTL campaigns specifically targeting ... Read More
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Premium Beauty and Personal Care in Hungary
... in Hungary, which is significantly impacting the premium beauty market. This consumer base is driving increased demand for anti-ageing and advanced sun protection products. As consumers adopt a more serious approach to skincare, they are ... Read More
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Bath and Shower in Hungary
... nano-free, pH-neutral, paraben-free, paraffin-free, and vegan, gaining popularity. In response, brands actively marketed these claims, resulting in stronger competition among natural and dermocosmetic bath and shower products. Dermo brands such as Bioderma, U... Euromonitor International's ... Read More
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Hair Care in Hungary
... and Syoss Root Retouch rose in popularity, offering convenient at-home solutions for consumers seeking professional results without the salon prices. Temporary colour drops also saw strong demand, with innovations such as Live Temporary Color Drops ... Read More
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Deodorants in Hungary
... driven by convenience, cleaner formulations free from aerosol propellants, and a growing consumer preference for sustainable alternatives. This trend is expected to continue in the coming years, as eco-conscious shoppers increasingly sought products with minimal ... Read More
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Beauty and Personal Care in Hungary
... and changing consumer preferences for high-quality and effective products. Euromonitor International's Beauty and Personal Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Menstrual Care in Hungary
... Euromonitor International's Menstrual Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify ... Read More
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Retail Adult Incontinence in Hungary
... of information about the condition, both in magazines and on manufacturers’ websites. Euromonitor International's Retail Adult Incontinence in Hungary report offers a comprehensive guide to the size and shape of the market at a national ... Read More
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Retail Tissue in Hungary
... despite already high sales. The increasing popularity of environmentally friendly and newly launched products was the main driver of this growth. For example, the recently introduced Regina Infinite toilet paper by Sofidel Hungary offers extended ... Read More
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Wipes in Hungary
... or personal purposes. This, while growth was still robust, it was slower than that seen previously throughout the review period. Euromonitor International's Wipes in Hungary report offers a comprehensive guide to the size and shape ... Read More
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Nappies/Diapers/Pants in Hungary
... dampening volume sales. Euromonitor International's Nappies/Diapers/Pants in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you ... Read More
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Away-From-Home Tissue and Hygiene in Hungary
... as companies sought to use more sustainable, quality toilet paper, believing that this could attract more local consumers to visit their establishments. Euromonitor International's Away-from-Home Tissue and Hygiene in Hungary report offers a comprehensive guide ... Read More
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Tissue and Hygiene in Hungary
... as inflation stabilised somewhat. Although inflation was lower, local consumers continued to reduce their spending. Consequently, more affordable tissue and hygiene products gained popularity, often available at discounted prices. Local consumers purchased these products in ... Read More
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Rx/Reimbursement Adult Incontinence in Hungary
... Doctors determine the appropriate payment group for each consumer based on their specific incontinence issues and identify the most suitable product for them to use. As a result, Rx/reimbursement became the primary choice for many ... Read More
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Discounters in Hungary
... by enduring appreciation for the competitive price positioning of this format, which has become increasingly attractive to local consumers in recent years as high inflation has eroded purchasing power and squeezed household budgets. They also ... Read More
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Supermarkets in Hungary
... promotional activity as inflationary pressures receded, but mainly attributable to growing competition from discounters. Together with increasing saturation, the special retail tax and restrictions on the construction of new stores over 300 sq m, this ... Read More
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Apparel and Footwear Specialists in Hungary
... The launch of new collections also helped to drive demand. In particular, value sales were buoyed by the tendency of younger and more fashion-conscious demographics to favour the latest products from premium-oriented brands. Nonetheless, with ... Read More
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