Category: Consumer Goods & Retailing
Bulgaria Consumer Goods & Retailing
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Beauty and Personal Care in Bulgaria
... and local brands, which are generally more affordable, especially in categories such as bath and shower and oral care. Nonetheless, many consumers enjoyed higher disposable income in 2024, which contributed to the positive development of ... Read More
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Deodorants in Bulgaria
... climate change has boosted demand for deodorants. The most popular deodorant formats are roll-ons, sticks and sprays, all enjoying lower price increases in 2024. Deodorant creams and pumps witnessed the slowest growth in value terms ... Read More
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Men's Grooming in Bulgaria
... the premium and mass segments proved attractive to consumers thereby stimulating sales. Men’s grooming is still developing in Bulgaria as traditionally men only use essential personal care products. Younger generations like Generation Z and Generation ... Read More
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Baby and Child-Specific Products in Bulgaria
... parents are drawn to bio and organic products as they seek out the benefits of natural products and choose to avoid putting chemicals on their children’s sensitive skin and hair. Mainstream brands are responding to ... Read More
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Bath and Shower in Bulgaria
... a pampering routine for an at-home spa effect, with liquid soap, intimate washes, and body wash/ shower gel witnessing notable value growth. Body wash/ shower gel is the largest category in bath shower, driven by ... Read More
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Skin Care in Bulgaria
... skin care are driving sales. Facial care routines are becoming slightly less complex as some consumers focus on using multi-functional products offering multiple benefits. However, body skin care routines are becoming more complex. Euromonitor International's ... Read More
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Fragrances in Bulgaria
... from well-known designer brands, are often regarded as affordable luxuries in Bulgaria, and an entry-point to the luxury market for many consumers, especially during times of economic uncertainty. Overall, fragrances have already exceede... Euromonitor International's ... Read More
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Hair Care in Bulgaria
... where different hair care products are rotated throughout the week, such as masks, serums, and oils, is gaining ground in Bulgaria. Hair glossing is another viral trend gaining traction via social media in 2024, further ... Read More
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Premium Beauty and Personal Care in Bulgaria
... the premium segment as Generation Z and Millennials are more likely to splurge on premium brands, notably in fragrances and skin care. Premium fragrances was the largest category in 2024, supported by the ongoing popularity ... Read More
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Sun Care in Bulgaria
... number of Bulgarian consumers are opting to use sun care products all year round rather than only during the hot months or while sunbathing. Mass sun protection continued to be the largest category in sun ... Read More
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Colour Cosmetics in Bulgaria
... demand for colour cosmetics remains robust, as consumers place a stronger focus on colour cosmetics in line with the fixation on skin care. Considering these price increases, the mass segment outperforms the premium segment across ... Read More
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Depilatories in Bulgaria
... Increasingly, Bulgarian consumers are opting for laser hair removal and at-home IPL treatments, which is stifling volume sales of hair removers/bleaches. Euromonitor International's Depilatories in Bulgaria report offers a comprehensive guide to the size and ... Read More
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Mass Beauty and Personal Care in Bulgaria
... inflationary pressures in the country. Nonetheless, retail value growth slowed in the mass segment compared to 2023, as prices fell slightly. Consumers chose to make cutbacks and trade-offs in some areas of beauty and personal ... Read More
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Oral Care in Bulgaria
... are more likely to follow social media trends, where bright white smiles are increasingly showcased. In turn, whiter teeth is becoming a goal among young Bulgarians, and this is driving demand for at-home whitening treatments. ... Read More
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Bulgaria Clothing Manufacturers - Industry Report
... the most attractive acquisition opportunities • Analyse industry trends • Benchmark their own financial performance Using an exclusive methodology, a quick glance of this Clothing Manufacturers (Bulgaria) report will tell you the companies that have ... Read More
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Menstrual Care in Bulgaria
... the growing population of women aged 15-24 years has supported sales development. Current value growth was largely determined by high prices, alongside rising quality and women’s requirements for better hygiene levels. Euromonitor International's Menstrual Care ... Read More
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Wipes in Bulgaria
... levels of travel. Wipes is a relatively new category in the country but has strong potential for per capita growth. Since the COVID-19 pandemic, locals have taken hygiene more seriously, and this supports sales of ... Read More
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Retail Tissue in Bulgaria
... buy some additional retail tissue products improved, notably paper towels. Toilet paper is the largest category, but this mature subcategory has seen a decline in sales after a good performance during the pandemic years. Napkins ... Read More
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Nappies/Diapers/Pants in Bulgaria
... product’s requirement for protection and comfort for junior babies who are more active. However, sales declined in volume and value terms, partly because paediatricians are now recommending to parents that babies are potty trained as ... Read More
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Retail Adult Incontinence in Bulgaria
... creating a higher incidence of urological problems in the country, since incontinence can naturally occur with age and alongside different illnesses, such as multiple sclerosis, diabetes, arthritis or Parkinson's disease. Moderate/heavy adult incontinence is t... ... Read More
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Away-From-Home Tissue and Hygiene in Bulgaria
... restrictions in the horeca channel. In 2024, current value growth was much higher than in volume terms across most AFH products as prices remained elevated. Toilet paper is the largest category and was the fast-growing ... Read More
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Tissue and Hygiene in Bulgaria
... in Bulgaria has strengthened since the COVID-19 pandemic, with consumers buying products to maintain personal hygiene levels. Volume growth was supported by a slight recovery in population trends with just fractional decline of 0.03% in ... Read More
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Bulgaria: Hand Sanitizer Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the hand sanitizer market in Bulgaria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Bulgaria: Action Figures Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the action figures market in Bulgaria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Bulgaria: Candles Market - Analysis, Size, Trends, Consumption, and Forecast
... medium term. The report provides a strategic analysis of the candles market in Bulgaria and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the market. ... Read More
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