Category: Consumer Goods & Retailing
Italy Consumer Goods & Retailing
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Hair Care in Italy
... and treatments increased in 2024, thanks in part to the growing attention to hair health and the search for natural and sustainable products. This trend was supported by the preference for specialised, high-quality products that ... Read More
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Premium Beauty and Personal Care in Italy
... power and encouraged them to make more indulgent choices, dedicating more resources to self-care and wellbeing with the purchase of premium beauty products such as advanced premium skin care, colour cosmetics and exclusive fragrances. Alongside ... Read More
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Skin Care in Italy
... and anti-agers in particular. This was in contrast to the relatively static performances seen in body care. Innovation continued to play a leading role in terms of growth drivers, with an increasingly widespread presence of ... Read More
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Colour Cosmetics in Italy
... active social life post-pandemic, with Italian consumers rediscovering the pleasure of wearing make-up again. As such, several categories recorded very positive performances, with facial make-up and lip products standing out. Innovation played a key role ... Read More
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Bath and Shower in Italy
... to positively influence the market, with consumers maintaining an increased focus on personal cleanliness and hygiene. The improved inflationary situation also helped stabilise prices, making products more affordable for a broad segment of consumers, thus ... Read More
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Gardening in Italy
... an unprecedented drought in Sicily led to the near-complete drying of Lake Pergusa. Coldiretti, the National Confederation of Direct Cultivators and Italy’s largest farmers’ association, estimated climate-related losses to Italian agriculture at around EUR8.5 billion ... Read More
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Deodorants in Italy
... due to their ability to offer long-lasting protection without being sticky. On the other hand, deodorant creams have shown more moderate growth. This is due to the fact that consumers tend to prefer formats that ... Read More
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Depilatories in Italy
... and epilation. More stable inflation enabled more consumers to turn to these alternatives that generally offer longer lasting results and which are therefore often preferred by consumers. Furthermore, volume sales of hair removers/bleaches declined in ... Read More
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Beauty and Personal Care in Italy
... the purchasing power of consumers. The latter point provided a boost to consumer confidence after years of uncertainty, with more consumers ready to invest in premium products again that meet broader health and aesthetic needs. ... Read More
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Home and Garden in Italy
... many consumers to delay non-essential household projects. Furthermore, the reduction in renovation incentives, such as the Superbonus, which lowered the tax credit benefit to 70%, removed a key motivator for home upgrades. Homeowners who had ... Read More
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Mass Beauty and Personal Care in Italy
... sun protection, which recorded positive performances thanks to a particularly long and hot summer. The focus on multifunctional products remained particularly high, as consumers looked for both functionality and affordability. This was evident for products ... Read More
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Home Improvement in Italy
... grocery and energy bills, and the end of government renovation incentives. The phased reduction of the Superbonus and Ecobonus schemes removed a key stimulus for property upgrades, while many consumers delayed discretionary projects amid tighter ... Read More
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Baby and Child-Specific Products in Italy
... in Italy’s birth rate. According to Italy’s National Institute of Statistics (ISTAT), from 2008 to 2024, births fell by more than 30% and there is now talk of a ‘demographic winter’. The population's sentiment towards ... Read More
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Oral Care in Italy
... are considered basic components of good oral hygiene and are considered indispensable by many consumers. Meanwhile, the demand for tooth whiteners is growing thanks to the use of advanced technology and innovative formulas that offer ... Read More
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Sun Care in Italy
... sun protection, supported by initiatives from dermatological associations and pharmacists who are raising awareness about the dangers of exposure to the sun’s UV rays. A particularly warm and sunny summer season further fuelled the demand ... Read More
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Men's Grooming in Italy
... routines in Italy. However, there have been changes in the perception of male personal care with an increase in the social acceptance of more complex grooming routines. This has led to an increase in the ... Read More
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Homewares in Italy
... finding reflects Italians' enduring passion for culinary traditions and home entertaining. Euromonitor International's Homewares in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides ... Read More
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Fragrances in Italy
... personal care in Italy and has become the new indicator of consumers' economic resilience. This phenomenon, previously known as the lipstick index, reflects the tendency of consumers to invest in fragrances as a form of ... Read More
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Home Furnishings in Italy
... threshold was reduced from EUR8,000 to EUR5,000, prompting many homeowners to delay purchases. Similarly, sales of bedroom furniture also declined, with wardrobes having been aggressively marketed through bonus schemes during the previous years, leading consumers... ... Read More
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Pet Products in Italy
... litter, which has experienced a surge in innovation. Notable among these developments is Ferribiella’s launch of its new ecological and biodegradable cat litter, Tofurella. Made from residues of tofu production, these products offer high absorbency, ... Read More
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Cat Food in Italy
... awareness of the importance of healthy, balanced nutrition for cats and a growing interest in premium and specialised products. Euromonitor International's Cat Food in Italy report offers a comprehensive guide to the size and shape ... Read More
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Dog Food in Italy
... to decline within the mid-priced and economy segments. In contrast, premium products are expected to maintain positive retail value and volume growth, with therapeutic products emerging as a key driver. Euromonitor International's Dog Food in ... Read More
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Pet Care in Italy
... price increases during the review period, this stability is a positive outcome, indicating that consumers remain willing to invest in their pets, despite financial strain. The trend of pet humanisation continues to be a significant ... Read More
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Other Pet Food in Italy
... slight decline. This trend is fuelled by the population of other pets remaining relatively stable, challenging volume sales. Euromonitor International's Other Pet Food in Italy report offers a comprehensive guide to the size and shape ... Read More
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Retailing (Except of Motor Vehicles & Motorcycles) in Italy - Industry Market Research Report
... size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares. Read More
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