Category: Consumer Goods & Retailing
Poland Consumer Goods & Retailing
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Spectacles in Poland
... factor contributing to the category’s value growth. However, as inflation slows down, unit price growth is also decelerating. Polish consumers continue to replace practical lenses as needed while retaining the same – often designer and ... Read More
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Eyewear in Poland
... lenses over spectacles among Polish consumers, particularly those leading an active lifestyle. Moreover, such lenses are perceived as more hygienic than frequent replacement lenses (FRP). Euromonitor International's Eyewear in Poland report offers a comprehensive guide ... Read More
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Sunglasses in Poland
... generally seen as both functional and fashionable accessories. Moreover, the importance of proper eye care and UV protection is becoming better understood, and the perception of sunglasses as a protective and preventative measure is growing. ... Read More
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Homewares in Poland
... role, as consumers increasingly prefer the convenience and variety of online shopping for homewares. Additionally, there is a rising trend towards sustainability, with consumers showing a strong preference for eco-friendly products, and as such offerings ... Read More
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Home and Garden in Poland
... have a destabilising impact. That being said, certain segments proved resilient and innovation and shifting consumer preferences helped boost growth. Within gardening, advanced equipment such as robotic lawn mowers and automated irrigation systems performed strongly, ... Read More
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Global & Poland 3D and 4D Technology Market to 2031
... way, Polish firms like Zortrax have been instrumental in advancing 3D printing applications, notably for the production of customized prosthetics and dental implants, which significantly enhance patient care. Additionally, the Medical University of Gdańsk is ... Read More
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Gardening in Poland
... on the economy. In addition, there was severe shortages of workers in the gardening sector and this also impacted growth. There was also a degree of saturation, as many consumers had invested in gardening equipment ... Read More
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Home Improvement in Poland
... prices. These economic pressures have led to a reduction in home improvement projects, as consumers prioritised essential expenditures over renovations. Euromonitor International's Home Improvement in Poland report offers a comprehensive guide to the size and ... Read More
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Home Furnishings in Poland
... These pressures affected both manufacturers, as rising material and energy prices made it difficult to maintain competitive pricing. For consumers, though inflation eased, it was still an issue, and this reduced spending power. Supply chain ... Read More
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Retail Country Snapshot: Poland
... rebounded in 2024 as lower inflation and strengthened household consumption bolstered growth in the retail market. Despite intense consumer concern over finances, Poland's discount and value led retail market will enable consumers to maintain balanced ... Read More
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Depilatories in Poland
... their affordability and convenience. Clean aesthetics, still widely associated with hairlessness, remain a strong cultural driver in Poland. Innovations that make the hair removal process faster, simpler, and more comfortable, such as new cream... Euromonitor ... Read More
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Baby and Child-Specific Products in Poland
... in high-quality products for their children. Families are increasingly focusing on premium options, especially as they view these items as essential for their children’s well-being. Additionally, many Polish parents now have more disposable income, making ... Read More
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Colour Cosmetics in Poland
... consumer groups, from teenagers seeking bold looks to adults prioritising subtle, skin-enhancing effects. Beauty and fashion trends, particularly the continuing shift towards minimalism and natural-looking skin, continue to influence consumer preferences and resha... Euromonitor International's ... Read More
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Deodorants in Poland
... hygiene, a greater focus on body care routines, and broad product availability across various retail formats. Polish consumers are particularly attracted to new product types and more personalised scent options, with many exploring alternatives beyond ... Read More
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Men's Grooming in Poland
... grooming as an essential part of contemporary self-care and wellness rather than mere vanity. This trend is especially evident among younger consumers and those in urban professions. Factors such as rising incomes, improved product awareness, ... Read More
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Hair Care in Poland
... from a diverse range of products. From essential items like shampoo to high-end salon treatments and luxury options, hair is an important aspect of self-image and personal grooming culture in Poland, which fosters ongoing consumer ... Read More
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Skin Care in Poland
... brand loyalty, particularly due to the habitual nature of skin care routines. Polish consumers are recognised for investing significant time and effort into selecting facial and body care products that suit their skin type and ... Read More
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Fragrances in Poland
... Sorvella's Miss Polonia 95th anniversary fragrance. Private label and affordable alternatives are also on the rise, providing consumers with more options without compromising quality. Fragrance is increasingly perceived as a daily essential rather th... Euromonitor ... Read More
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Sun Care in Poland
... daily routines, particularly in facial skincare. Awareness of UV-induced ageing is rising among women and increasingly among men, propelling demand for daily wear SPFs. The idea that sun care is year-round rather than seasonal is ... Read More
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Bath and Shower in Poland
... expectations and fuelling demand for new, often local, players. Products with simple, recognisable ingredient lists, appealing fragrances, and added skin benefits are receiving increased attention, particularly among younger, health-conscious consumers. Euromonitor International's Bath and Shower ... Read More
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Oral Care in Poland
... regarded as essential to overall wellbeing, marking a shift from hygiene to health. This development aligns with heightened awareness of the systemic health impacts of oral hygiene, including links to cardiovascular and metabolic conditions. The ... Read More
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Beauty and Personal Care in Poland
... confidence. Euromonitor International's Beauty and Personal Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing ... Read More
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Mass Beauty and Personal Care in Poland
... also becoming increasingly accessible, both through brick-and-mortar outlets and online platforms. This enables younger customers to experiment with mass products while investing and risking little. Everyday essentials like skin care and deodorants are deeply embedded ... Read More
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Premium Beauty and Personal Care in Poland
... skin and body care as integral to overall wellbeing. Local consumers no longer view beauty routines as merely aesthetic; rather, they perceive them as self-care rituals closely linked to physical and mental health. This is ... Read More
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Poland Social Commerce Market Intelligence and Future Growth Dynamics - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - 2025 Update
... achieving a CAGR of 30.0%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.3% during 2025-2030. By the end of 2030, the social commerce sector is ... Read More
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