Retailing in Poland– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Retailing in Poland– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020


Poland’s retail sector is expected to witness healthy growth over the next five years, backed by improving economic conditions, government efforts at boosting domestic consumption, relatively low inflation levels, and increasing disposable incomes. The rising number of internet users and increasing adoption of mobile devices is fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.

Key Findings

  • Affluents and growing income levels of middle class consumers to boost retail sales in the country
  • Food and grocery accounts for a major share of the country’s total retail sales
  • E-commerce is gaining traction in the country
  • Price conscious consumers opt for private labels and discount stores

“Retailing in Poland– Market Summary & Forecasts, 2015–2020” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Polish retail environment. In addition, it analyzes the key consumer trends influencing the Polish retail industry.

What else does this report offer?
  • In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  • Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  • Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
  • Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
  • Gain comprehensive knowledge on 26 products across 12 product sectors in the Polish retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  • Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market
  • Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  • Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  • Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019
  • Analysis of key international and domestic players operating in the Polish retail market — including store counts and revenues that give you a competitive edge — and identify opportunities to improve your market share

  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • A growing economy offers new opportunities to retailers
      • Retail sales recorded healthy growth despite recession
      • Savings increased among Poles post-recession
      • Services sector continues to be the major sector for employment
      • Inflation levels declined to the lowest in the decade
      • Rise in consumption expenditure a positive sign for retailers
      • Increasing urbanization offers growth opportunities for retailers
    • Shrinking population impacts the labor force in the country
  • Poland Shoppers
    • Online shopping entices value conscious Poles
    • The luxury sector is gaining momentum with growing number of affluents
    • Private Labels and discount stores continue to increase
  • Doing Business in Poland
    • Summary
      • Bureaucracy
      • Infrastructure and logistics
    • Latest business reforms in Poland
    • Business culture
  • Internet & Technology
    • Internet, Broadband and Mobile Phone Users
      • Use of social media through smartphones on the rise - an opportunity for retailers
  • Retail Topline
    • Total Retail
      • Online Sales & Growth
    • Summary of product sectors
      • Share of key product sectors
      • Key product sectors
    • Summary of channels
      • Spend per Channel
      • Online Penetration of Key Product Sectors
  • Retail – Product Sectors
    • Product Sector Analysis
      • Clothing
        • Table Poland Clothing Retail Sales (PLN billion), by Product Sub-Category, 2010–2015
        • Table Poland Clothing Retail Sales (PLN billion), by Product Sub-Category, 2015–2020
      • Footwear
        • Table Poland Footwear Retail Sales (PLN billion), by Product Sub-Category, 2010–2015
        • Table Poland Footwear Retail Sales (PLN billion), by Product Sub-Category, 2015–2020
      • Books, News, and Stationery
      • Electrical and Electronics
      • Food and Grocery
      • Health and Beauty
      • Furniture and Floor Coverings
      • Home and Garden Products
      • Music, Video, and Entertainment Software
      • Sports and Leisure Equipment
      • Jewelry, Watches, and Accessories
      • Luggage and Leather Goods
  • Retailers
    • Table Major Domestic Retailers in Poland
    • Table Major International Retailers in Poland
    • Clothing
      • Table Key Clothing Retailers in Poland
    • Footwear
      • Table Key Footwear Retailers in Poland
    • Books, News, and Stationery
      • Table Key Books, News and Stationery Retailers in Poland
    • Electrical and Electronics
      • Table Key Electrical and Electronics Retailers in Poland
    • Food and Grocery
      • Table Key Food and Grocery Retailers in Poland
    • Health and Beauty
      • Table Key Health and Beauty Retailers in Poland
    • Furniture and Floor Coverings
      • Table Key Furniture and Floor Coverings Retailers in Poland
    • Home and Garden Products
      • Table Key Home and Garden Products Retailers in Poland
    • Music, Video, and Entertainment Software
      • Table Key Music, Video, and Entertainment Retailers in Poland
    • Sports & Leisure equipment retailers
      • Table Key Sports & Leisure equipment Retailers in Poland
    • Jewelry, watches, and accessories retailers
      • Table Key Jewelry, watches and accessories Retailers in Poland
    • Luggage and Leather Goods
      • Table Key Luggage and Leather Goods Retailers in Poland
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016–2020
        • Table Poland Exchange Rate PLN–USD (Annual Average), 2010–2015
        • Table Poland Exchange Rate PLN–USD (Annual Average), 2016–2020 Forecasts
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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