Retailing in Poland– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020
Poland’s retail sector is expected to witness healthy growth over the next five years, backed by improving economic conditions, government efforts at boosting domestic consumption, relatively low inflation levels, and increasing disposable incomes. The rising number of internet users and increasing adoption of mobile devices is fueling the growth of sales through the online channel, and the trend is expected to gain further traction over the next five years.
Affluents and growing income levels of middle class consumers to boost retail sales in the country
Food and grocery accounts for a major share of the country’s total retail sales
E-commerce is gaining traction in the country
Price conscious consumers opt for private labels and discount stores
“Retailing in Poland– Market Summary & Forecasts, 2015–2020” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to the Polish retail environment. In addition, it analyzes the key consumer trends influencing the Polish retail industry.
What else does this report offer?
In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
Retail sales and fastest-growing product categories including Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
Gain comprehensive knowledge on 26 products across 12 product sectors in the Polish retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer, and technology trends influencing the retail market
Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
Understand the fastest-growing categories in the market with insights on performance of individual product categories, across key channels from 2009, with forecasts until 2019
Analysis of key international and domestic players operating in the Polish retail market — including store counts and revenues that give you a competitive edge — and identify opportunities to improve your market share