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Retailing in Brazil– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020

Retailing in Brazil– Market Summary & Forecasts; Comprehensive overview of the market, consumer, and competitive context, with retail sales value and forecasts to 2020


The Brazilian economy is suffering a downturn, which is mostly due to its internal issues of scams and corruption. However, the retail sector is expected to grow at a CAGR of 6.9% over 2015 to 2020. On the other hand, high Internet penetration and very high smartphone penetration is expected to fuel the online retail channel. Overall, the economy is struggling to repair the damage; however, with a high young population coupled with historic high GDP growth rates, Verdict Retail expects an optimistic retail environment in the next few years.

Key Findings

  •  Online retail is gaining traction in the country, due to high smartphone penetration, fast Internet speeds, and expanding 4G connectivity
  •  The Rio carnival, 2014 FIFA World Cup, and the upcoming 2016 Rio Olympics are major boosters for retail sales in all categories
  •  Consumer passion for smartphones is rising while the market for computers, laptops, and notebooks has declined significantly due to the inclination towards mobile Internet and ease of operation
  •  Food and grocery is the largest category group by retail sales while health and beauty will be the fastest-growing category group

“Retailing in Brazil – Market Summary & Forecasts, 2015–2020” provides data for historic and forecast retail sales, and also includes information on the business environment and country risk related to Brazil’s retail environment. In addition, it analyzes the key consumer trends influencing Brazil’s retail industry.

What else does this report offer?
  •  In-depth analysis of the latest trends in consumer shopping, covering the factors driving shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
  •  Market insights based on consumer trends, changing economic and demographic factors, technology innovations, and other macroeconomic factors
  •  Retail sales and the fastest-growing product categories, which include Clothing, Footwear, Books, News and Stationery, Electrical and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, Sports and Leisure Equipment, Jewelry, Watches and Accessories, and Luggage and Leather Goods
  •  Qualitative and quantitative insights of changing retail dynamics across various channels
Reasons To Buy
  •  Gain comprehensive knowledge on 26 products across 12 product sectors in Brazil’s retail market and develop a competitive advantage around consumer behavior trends from the start of your supply chain
  •  Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, and key consumer and technology trends influencing the retail market
  •  Investigate current and forecast behavior trends in each category to identify the best opportunities to exploit
  •  Analyze the recommended actions to align your marketing strategies with the crucial trends influencing consumer behavior
  •  Understand the fastest-growing categories in the market with insights on the performance of individual product categories, across key channels from 2010, with forecasts until 2020
  •  Analysis of key international and domestic players operating in Brazil’s retail market — including store counts and revenues that give you a competitive edge and identify opportunities to improve your market share

  • Introduction
    • What is this Report About?
  • Executive Summary & Outlook
  • Market Context
    • Brazil is an economy with many questions
      • Retail sector will experience a change in game plan
      • Consistent decline in savings rate is a good sign for retail spending
      • Service remains the dominant sector for employment
      • Fluctuations in unemployment rate are expected to continue
      • Roaring inflation is a cause of concern
      • Household consumption expenditure is driving the retail market
    • Steady increase in population is a healthy sign for the retail market
  • Brazil Shoppers
    • Olympics, FIFA World Cup and Carnivals- There's always a reason for retail sales to get bigger in Brazil
    • The strength of the Brazilian online commerce
    • Tourism and opportunities in Brazil's retail sector
    • The rise and fall of the best-selling electronics in Brazil
  • Doing Business in Brazil
    • Summary
      • Bureaucracy
      • Business culture
      • Geography
      • Infrastructure and logistics
    • Key taxation policies
      • Corporate income tax (IRPJ - Imposto de Renda sobre Pessoa Jurídica)
      • Withholding tax
      • Value added tax (VAT)
  • Internet and Technology
    • Internet infrastructure in Brazil is the best in South America
    • Fixed broadband penetration is growing at slow pace
    • Mobile commerce has increased due to high smartphone penetration
    • Technology Trend
      • Pag Brasil's Boleto Bancario easy payment
  • Retail Topline
    • Total Retail
      • Online sales & growth
    • Summary of Product Sectors
      • Share of key product sectors
      • Key product sectors
    • Summary of Channels
      • Spend per channel
      • Online penetration of key product sectors
  • Retail - Product Sectors
    • Product Sector Analysis
      • Clothing
        • Table Brazil Clothing Retail Sales (R$ bn), by Product Sub-Category, 2010-2015
        • Table Brazil Clothing Retail Sales (R$ bn), by Product Sub-Category, 2015-2020
      • Footwear
        • Table Brazil Footwear Retail Sales (R$ bn), by Product Sub-Category, 2010-2015
        • Table Brazil Footwear Retail Sales (R$ bn), by Product Sub-Category, 2015-2020
      • Books, News, and Stationery
      • Electrical and Electronics
      • Food and Grocery
      • Health and Beauty
      • Furniture and Floor Coverings
      • Home and Garden Products
      • Music, Video, and Entertainment Software
      • Sports and Leisure Equipment
      • Jewelry, Watches, and Accessories
      • Luggage and Leather Goods
  • Retailers
    • Table Major Domestic Retailers in Brazil
    • Table Major International Retailers in Brazil
    • Clothing
      • Table Key Clothing Retailers in Brazil
    • Footwear
      • Table Key Footwear Retailers in Brazil
    • Books, News and Stationery
      • Table Key Books, News and Stationery Retailers in Brazil
    • Electrical and Electronics
      • Table Key Electrical and Electronics Retailers in Brazil
    • Food and Grocery
      • Table Key Food and Grocery Retailers in Brazil
    • Health and Beauty
      • Table Key Health and Beauty Retailers in Brazil
    • Furniture and Floor Coverings
      • Table Key Furniture and Floor Coverings Retailers in Brazil
    • Home and Garden Products
      • Table Key Home and Garden Products Retailers in Brazil
    • Music, Video and Entertainment Software
      • Table Key Music, Video and Entertainment Retailers in Brazil
    • Sports & Leisure Equipment
      • Table Key Sports & Leisure equipment Retailers in Brazil
    • Jewelry, Watches and Accessories
      • Table Key Jewelry, watches and accessories Retailers in Brazil
    • Luggage and Leather Goods
      • Table Key Luggage and Leather Goods Retailers in Brazil
  • Appendix
    • Definitions
      • This report provides 2015 actual sales; while forecasts are provided for 2016-2020
        • Table Brazil Exchange Rate R$-US$ (Annual Average), 2010-2015
        • Table Brazil Exchange Rate R$-US$ (Annual Average), 2016-2020
        • Table Verdict Retail Channel Definitions
        • Table Verdict Retail Category Definitions
    • Summary Methodology
      • Overview
      • The triangulated market sizing method
      • Industry surveys in the creation of retail market data
      • Quality control and standardized processes
    • About Verdict Retail
    • Disclaimer

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