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Luxury Watch Snapshot Report: The Seven Year Guide to the Trends in the American Affluent Consumer Market for Luxury Watches, including Brands

Luxury Watch Snapshot Report: The Seven Year Guide to the Trends in the American Affluent Consumer Market for Luxury Watches, including Brands

"Just the Facts, Ma'am" Report about the American Affluent Consumer and their Luxury Watch Purchases, both Formal and Casual, Spending & Brand Preferences

Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for luxury watches, including both formal and casual. Entitled Luxury Watches Snapshot Report, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what watches affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.

This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current affluent consumer market for luxury watches, including formal and casual

It includes details, facts and figures taken from Unity Marketing's Affluent Consumer Tracking Study which is a longitudinal three-month survey among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010, 2011, 2012, 2013 and 2014.

Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers' business and strategic plans.

  • What watch brands, including men and women's, are of most of interest to affluent consumers and how these brands are trending year-over-year both in terms of purchase incidence and spending.
  • Trends in men and women's watch purchases by type.
  • Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury watch product purchases.
  • Which retailers are the hot destinations for watch shopping, and which are still struggling to get into the game.
  • Which watch brands included in the survey resonate most strongly with the affluent consumer, especially among the ultra-affluent segment (HHI $250,000) who are the most loyal customers for the leading luxury brands.
  • Plus the report includes critical data on the demographics of the affluent market to add perspective to marketers' understanding of their target market.
"This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Putting the Luxe Back in Luxury: How new consumer values are redefining the way we market luxury.


Introduction & Methodology
Unity Marketing's Annual State of the Luxury Market Report
The US Luxury Market Dwarfs All Others
Figure 1: U.S Luxury Market Relative to Rest of World 2014 (Source: Bain & Company)
More about the Luxury Report
Home Luxuries
Personal Luxuries
Automobiles, including automobile brands
Experiential Luxuries
Affluent Consumer Tracking Study (ACTS) Methodology
Two Segments of Affluents based upon Income Are Surveyed
Compilation of Affluent Consumers’ Luxury & High-End Purchases
New ACTS Shopper Track Survey Adds Additional Perspective on Affluent Shopping Behavior
Sample Demographics
Income Demographics
Figure 2: Income Sample
Net Worth
Figure 3: Net Worth
Gender
Figure 4: Gender distribution
Age Distribution & Cohort
Figure 5: Age Distribution
Luxury Marketers>> Take Action
Luxury Marketers>> Get Inspired by Suitsupply
Occupation & Employment
Figure 6: Occupation
Other Demographic Variables
Figure 7: Educational Attainment
Figure 8: Marital Status
Figure 9: Life Stage
Figure 10: Home Ownership
Figure 11: Ethnicity
Chapter 1— Prospects for the Future Luxury Market
Overview
Affluents Enjoying the Little Things in Life – Resisting the Temptation to Over-Spend & Liking It
Demographic Forecast: Luxury Drought
Figure 12: Dent Research, Consumer Spending by Age
Figure 13: LCI Historical 1Q2004-present
The Consumer Economy at Large
Figure 14: Personal Consumption Quarterly Change 2008-1Q15
Figure 15: Personal Consumption Expenditures 1Q15 Percent. Change Previous Period, details
Luxury Marketers>> Take Action as Economy Still Struggles
Figure 16: GAFO Retail Sales & Percentage Change 2007-1Q2015
GAFO Retail Sales in 2015
Figure 17: GAFO Store Sales YTD 2015-2014
Figure 18: Fastest Growing Retailers 1Q2015
Luxury Marketers>> Take Action by Tapping Consumer Trends
Chapter 2: Personal Luxury Purchases Overview
Highlights of Personal Luxury Purchases
Figure 19: Personal Luxuries Demand & Spending Trends
Figure 20: Personal Luxury Spending and Change Previous Year
Figure 21: Personal Luxury Spending by Demographic Segments
Figure 22: Biggest Winners & Losers in Personal Luxury
Personal Luxury Demand Details
Figure 23: Personal Luxury Demand, as measured by Purchase Incidence
Personal Luxuries Spending Details
Figure 24: Personal Luxury Spending
Personal Luxury Spending by Demographic Segments
Figure 25: Personal Luxury Spending by Demographic Spending
What’s Hot, What's Not in the Personal Luxury Market, Details
Figure 26: Top Fastest Growing Products and Biggest Losers in Personal Luxury Market
Top Shopping Destinations for Personal Luxury Products
Figure 27: Top Shopping Destinations for Personal Luxury Products
Luxury Marketers>> Get Inspired
Figure 28: U.S. Personal Consumption Fashion, 2010-2014
Chapter 3: Watches - Purchase Details
Figure 29: Watches Demand & Spending Trends
Amount Spent on Watches
Figure 30: Watches Spending by Demographic Segment
Type of Watches Bought
Figure 31: Estimated Sales of Watches by Type
Material of Composition Formal/Dress Watches
Figure 32: Material of Composition Formal/Dress Watches
Where People Shopped for Luxury Watches
Figure 33: Estimated Spending on Watches by Type of Store
Watches Brand Usage
Figure 34: Watch Brand Usage
Luxury Marketers>> Get Inspired by Apple
Luxury Has a Brand-New Style, and Apple Gets It
Jewelry Stores
Figure 35: Jewelry Store Brand Usage
Luxury Marketers>> Get Inspired by Doyle & Doyle
Luxury Marketers>> Get Inspired by Patek Philippe
Let Unity Marketing Be Your Research Partner

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