Luxury Home Decorating Fabrics, Window & Wall Coverings Snapshot Report 2012

Luxury Home Decorating Fabrics, Window & Wall Coverings Snapshot Report 2012

"Just the Facts, Ma'am" Report on the Luxury Market for Furniture, Lamps & Floor Coverings Released

Unity Marketing has just released a short, but sweet report with key facts and figures on the luxury market for home decorating fabrics, window & wall coverings. Entitled the Luxury Home Decorating Fabrics, Window & Wall Coverings Snapshot Report 2012, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what home decorating fabrics, window & wall covering products affluent consumers are buying, how much they are spending and where they are making their purchases.It includes details, facts and figures taken from Unity Marketing's Luxury Report 2012: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010 and 2011.Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.

What types of home decorating fabrics, window & wall coverings are of most interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.

Trends in purchase and spending in the home decorating fabrics category, as well as at the product level.

Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on home decorating fabrics, window & wall coverings purchases.

Plus the report includes critical data on the demographics of the affluent market to add perspective to luxury outdoor living marketers' understanding of their target market."This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience

Unity Marketing's annual state of the luxury market report
Key Findings
Luxury Tracking Survey Methodology
Figure 1:Survey Sample Income Distribution for Weighting
Figure 2: Real and Weighted Survey Samples, 2008-2011
Luxury Trend Report Included with Luxury Report 2012
Sample Demographics
Income Demographics
Figure 3: Income Demographics, 2008-2011
Net Worth
Figure 4: Net Worth
Figure 5: Gender
Age Distribution
Figure 6: Age Distribution
Figure 7: Generations of Affluents
Other Demographic Variables
Figure 8: Marital Status
Figure 9: Home Ownership
Figure 10: Ethnicity
Occupation & Employment
Figure 11 Occupation
Figure 12: Employment
Chapter 1— About the Luxury Market
At the Start of 2012, the LCI Takes a Sharp Turn Down
Figure 13: Luxury Consumption Index (LCI)
Luxury Marketers>> Take Action
This Year in Luxury
Figure 14: Total Luxury Consumer Spending Quarter-to-Quarter 2009 thru 2011
Figure 15: Quarterly Percentage Change in Luxury Consumer Spending 2009 thru 2011
Figure 16: Quarterly Luxury Consumer Spending 2009-2010 by Income Segment
Figure 17: Purchase Incidence Luxury 2009-2011
Future of Luxury Market
Figure 18: U.S. Households by Income
Luxury Marketers: Take Action>>
Demographics of Affluence
Figure 19: Segments within the Top Income Quintile
Figure 20: Average Income of Top Quintile Households
More Demographic Characteristics of Affluent Consumer Market
Diversity among Affluents
Figure 21: Number Affluent Households by Ethnicity
Figure 22: Top 20% Income earners by Ethnicity
Age of Affluence
Figure 23: Income by Age
Figure 24: Number of Consumers in Window of Affluence
Figure 25: Population Projections 25-54 through 2020
Luxury Marketers: Take Action>>
New Luxury Market Paradigm — From Things to Experiences
Figure 26: Source of Greatest Luxury Satisfactions (3Q2011)
Luxury Marketers>> Take Action
Demographic distinctive
Figure 27: Source of Greatest Luxury Satisfactions by Age
Luxury Marketers: Take Action>>
Figure 28: Experience as Source of Greatest Personal Satisfaction by Generation (2011)
Chapter 2 – About the Luxuries Affluent Consumers Purchase and How Much They Spend
Overall Demand for Luxury
Figure 29: Overall Luxury Purchase Incidence (All Affluent Consumers) 2008-2011
>> Luxury Marketers: Take Action
Luxury Purchase Incidence
Figure 30: Luxury Purchase Incidence, 2008-2011
Luxury Consumers’ Average Spending
Figure 31: Average Spending on Luxury, 2008-2011
Figure 32: Change in Spending Detail, 2009-2011
Luxury Spending by Income Segments
Figure 33: Luxury Spending by Income Segment,2009-2011
Luxury Spending by Age Segment
Figure 34: Luxury Spending by Age – 44 and Under and 45 and Over. 2009-2011
Luxury Spending by Gender
Figure 35: Luxury Spending by Gender, 2009-2011
Chapter 3 — Home Luxury Purchases Detail Findings
Overall Home Luxury Purchase Incidence
Figure 36: Home Purchase Incidence, 2008-2011
Luxury Shoppers' Spending on Home Luxuries
Figure 37: Home Luxury Spending, 2008-2011
Home Luxury Spending by Demographic Segments
Figure 38: Total Home Luxury Spending by Demographic Segments
Most Popular Home Luxuries by Category
Figure 39: Top Products Bought by Luxury Home Shoppers
Most Popular Shopping Destinations for Home Luxury Consumers
Figure 40: Top Destinations for Luxury Home Shoppers
Top Trending Products In Each Home Luxury Category
Figure 41: Fastest Growing Products in Each Home Luxury Category
Top Trending Shopping Destinations in Each Home Luxury category
Figure 42: Fastest Growing Destinations among Home Luxury Shoppers by Product Category
Home Decorating Fabrics, Window & Wall Coverings — Purchase Details
Amount Spent on Home Decorating Fabrics, Window & Wall Coverings
Figure 43: Spending Fabrics, Window, Wall Coverings by Demographic Segment 2008-2011
Type of Home Decorating Fabrics, Window & Wall Coverings Bought
Figure 44: Estimated Spending on Luxury Fabrics, Window & Wall Coverings (2008-2011)
Where People Shopped for Luxury Home Decorating Fabrics, Window and Wall Coverings
Figure 45: Estimated Spending on Luxury Fabrics, Wall & Window Coverings by Type of Store (2008-2011)89

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