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The Grocery Retail Market in Senegal

The Grocery Retail Market in Senegal

This report analyzes the grocery retail market in Senegal – one of the most dynamic and attractive grocery retail markets in Africa. It provides in depth historic data and five year forecasts on the growth of the grocery retail market. The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size and the leading supermarket chains, and the future outlook

for supermarket retailing, online grocery retail and out-of-town grocery retail. With growing interest from European retailers – Casino, Dia and Auchan already have stores there, the retail market in Senegal is set to undergo major change in the next five years.
Assess the key drivers of grocery retail market growth and their impact on spending growth
Quantify the size of the grocery retail market and the role of modern trade in it
Identify the leading supermarket chains, the size of their networks and their position in the market
Understand the future of the grocery retail market and the factors that will shape market success
Forecast grocery retail spend through to 2020
The supermarket competitive landscape in Senegal is in major transition as a limited number of domestic grocery retailers are being eclipsed by more modern, often high growth multinational supermarket chains.
Within the next couple of years it is possible that Senegal will play host to five European grocery retailers – four of them from France – all competing for market share in what will become one of the most dynamic grocery markets in Africa.
The number of urban consumers in Senegal will more than triple between 2015 and 2050, and with it more than 13m consumers will be within closer reach of services, distributors and retailers.
Over the next five years, we forecast that per capita spending on groceries will rise by 25%, bucking a trend of relatively slow growth in Senegal.
What are the key drivers of grocery retail market growth?
What is the size of the grocery retail market
Who are the leading supermarket chains?
Which factors will shape market success?
What are the implications for brand owners?
How will grocery retail spend growth through to 2020?

Scope and definitions
Defining informal/formal and traditional/modern trade
The Changing Retail Landscape
The key drivers of changing consumer lifestyles
The impact of changing consumer lifestyles on the retail landscape
The process of transition towards formal and modern retail as economies grow
The impact of modernization on the retail landscape
Market Dynamics
Economic growth
Income and GDP per capita
Governance and risk
Logistics landscape and capabilities
Population growth
Household size
Urbanization in Senegal and its impact on retail
Key trends in urbanization in Senegal
Grocery Retail in Senegal
Grocery retail market size
Grocery retail spend per capita
Leading supermarket chains
Future Outlook and Grocery Retail Market Forecast
Market forecast
The development of supermarket retailing
Prospects for added value supermarket retailing
Prospects for forecourt and out of town retailing
Prospects for online retailing
Future outlook
About Trendtype
Table of Tables
GDP (Current $m), 2011-2015e
Key cities
Grocery retail market value ($m), 2011-2015
Grocery retail spend per capita ($), 2011-2015
Key players in grocery retailing
Casino key information
Citydia key information
CCBM key information
Grocery retail market value ($m), 2016-2020
Key issues driving future competition
Households with a refrigerator (‘000 households), 2011-2015
Households with a car (‘000 households), 2011-2015
Population with internet access (m), 2010-2014
Table of Figures
Key drivers of changing consumer lifestyles
Six key outputs for retailers of changing consumer lifestyles
Five key stages of grocery retail sector development
GDP (Current $m), 2011-2015
GDP, PPP per capita (constant 2011 international $), 2010-2014
GNI per capita ($, Atlas Method), 2010-2014
World Governance Indicators, 2014
Risk factors, Q3 2015
Logistics Performance Index, 2014
Population (m people), 2005-2015
Population (m people), 2015-2050
Average household size (number of people), 2009-2015
Number of households (m), 2009-2015
Urbanization rate (%), 2015-2050
Size of the urban population (m people), 2015-2050
Grocery retail market value ($m), 2011-2015
Grocery retail spend per capita ($), 2011-2015
Casino geographic profile
Citydia geographic profile
CCBM geographic profile
Grocery retail market value ($m), 2016-2020
Share of households owning a refrigerator (%), 2011-2015
Share of households owning a car (%), 2011-2015
Internet penetration (% population with internet access), 2010-2014

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