This report analyzes the grocery retail market in Senegal – one of the most dynamic and attractive grocery retail markets in Africa. It provides in depth historic data and five year forecasts on the growth of the grocery retail market. The report is split into chapters looking at the changing retail landscape, the underlying market dynamics powering growth, the market size and the leading supermarket chains, and the future outlook
for supermarket retailing, online grocery retail and out-of-town grocery retail. With growing interest from European retailers – Casino, Dia and Auchan already have stores there, the retail market in Senegal is set to undergo major change in the next five years.
Assess the key drivers of grocery retail market growth and their impact on spending growth
Quantify the size of the grocery retail market and the role of modern trade in it
Identify the leading supermarket chains, the size of their networks and their position in the market
Understand the future of the grocery retail market and the factors that will shape market success
Forecast grocery retail spend through to 2020
The supermarket competitive landscape in Senegal is in major transition as a limited number of domestic grocery retailers are being eclipsed by more modern, often high growth multinational supermarket chains.
Within the next couple of years it is possible that Senegal will play host to five European grocery retailers – four of them from France – all competing for market share in what will become one of the most dynamic grocery markets in Africa.
The number of urban consumers in Senegal will more than triple between 2015 and 2050, and with it more than 13m consumers will be within closer reach of services, distributors and retailers.
Over the next five years, we forecast that per capita spending on groceries will rise by 25%, bucking a trend of relatively slow growth in Senegal.
What are the key drivers of grocery retail market growth?
What is the size of the grocery retail market
Who are the leading supermarket chains?
Which factors will shape market success?
What are the implications for brand owners?
How will grocery retail spend growth through to 2020?