Profile of Strategic Partners: a pioneer in durable and stylish medical apparel

Profile of Strategic Partners: a pioneer in durable and stylish medical apparel

Strategic Partners Inc (SPI), based in Chatsworth, California, USA, is one of the USA's leading providers of medical apparel for medical professionals. SPI prides itself on providing fashion-inspired products, and its portfolio includes a huge range of garments of different styles, fits, colours and print designs. Such is the company's focus on style that it has even developed collections of women's medical apparel which incorporate feminine design details, as well as a brand of women's medical apparel in collaboration with the actress and TV personality Sofia Vergara. However, the company has put as much effort into ensuring that its products are comfortable and durable, and several of its products facilitate stretch and incorporate antimicrobial and fluid resistant properties. The company is committed to engaging with members of the medical community, and uses its media brands and several social media channels in order to achieve this. This report provides insight into SPI's portfolio of medical apparel and its latest product developments. Furthermore, it provides an overview of the company's facilities, corporate social responsibility (CSR) initiatives and media operations.


SUMMARY
INTRODUCTION
DISTRIBUTION
Distribution
Retailers
Speciality catalogues
Online service: Color Code Happy
International distribution
MEDIA BRANDS AND SOCIAL MEDIA
Scrubs magazine
Scrubsmag.com website
scrubsBeat
Social media
CORPORATE SOCIAL RESPONSIBILITY (CSR)
FABRIC TECHNOLOGIES
Certainty
Certainty Plus
Branding
MEDICAL APPAREL
Careisma by Sofia Vergara (Careisma)
Cherokee Uniforms
Code Happy
Dickies Medical
HeartSoul
Sapphire Scrubs
NEW MEDICAL APPAREL PRODUCTS
Cherokee Uniforms: Infinity collection—Round Neck Top
Cherokee Uniforms: Flexibles collection—Mid Rise Waist Pull-On Pant
Dickies Medical: Gen Flex collection—Low Rise Drawstring Cargo Pant
Dickies Medical: Gen Flex collection—Mock Wrap Top
FOOTWEAR
CONCLUSIONS
List of tables
Table 1: Strategic Partners: social media channels, 2016
Table 2: Strategic Partners: products with Certainty fabric technology, 2016
Table 3: Strategic Partners: products with Certainty Plus fabric technology, 2016
Table 4: Cherokee Uniforms: collections and products, 2016
Table 5: Dickies Medical: collections and products, 2016
Table 6: HeartSoul: collections and products, 2016
List of figures
Figure 1: Certainty garment label
Figure 2: Certainty Plus garment label
Figure 3: Careisma by Sofia Vergara: Fearless Collection Contrast Round Neck Top
Figure 4: Cherokee Uniforms: Tooniforms collection Unisex top with Peanuts print motif
Figure 5: Code Happy Men’s Drawstring Cargo Pant Short
Figure 6: Dickies Medical: EDS Signature Stretch collection Men’s V-Neck Top
Figure 7: HeartSoul: Head Over Heels collection “So In Love” Low Rise Pull-On Pant
Figure 8: HeartSoul: Shine On collection “Laser Love” V-Neck Top
Figure 9: Cherokee Uniforms: Infinity collection Round Neck Top
Figure 10: Cherokee Uniforms: Flexibles collection Mid Rise Waist Pull-On Pant
Figure 11: Dickies Medical: Gen Flex collection Low Rise Drawstring Cargo Pant
Figure 12: Dickies Medical: Gen Flex collection Mock Wrap Top

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