India Soap Market, By Form (Solid and Liquid), By Distribution Channel (Store-Based and Non-Store Based), By Application (Beauty Soap, Kitchen Soap, Laundry Soap, Medicated Soap, Perfume Soap, Personal Soap, Novelty Soap), By Region (North, South, East an

India Soap Market, By Form (Solid and Liquid), By Distribution Channel (Store-Based and Non-Store Based), By Application (Beauty Soap, Kitchen Soap, Laundry Soap, Medicated Soap, Perfume Soap, Personal Soap, Novelty Soap), By Region (North, South, East and West), By Company, Competition, Forecast & Opportunities, FY2016-FY2026F

India soap market was valued at $ 2.9 billion in FY2020 and is forecast to cross $ 4.4 billion by FY2026 due to increasing focus on maintaining proper hygiene and rising disposable income of the consumers. Another major factor is the outbreak of coronavirus (COVID-19) pandemic, which is resulting in people increasing their hand washing frequency and government bodies encouraging hygiene initiatives.

The Indian soap market is segmented based on Application (Kitchen, Laundry, Personal, Novelty, Perfumed, Beauty Soaps, Medicated, Others), Form (Liquid, Solid), Distribution Channel (Store based, Non-store based), Region and Company. Based on Application, the market is segmented into Beauty Soap, Kitchen Soap, Medicated Soap, Laundry Soap, Perfume Soap, Novelty Soap, Personal Soap and Others. Beauty Soap segment holds the largest market share, account for more than 50% of the market. Medicated Soap segment is also witnessing growth in India, majorly due to increasing understanding about the benefits that medicated soaps can have for various skin conditions.

Based on the Form, market is segmented into Bar Soap and Liquid Soap segments. India Soap market is dominated by Bar Soap. Being a price sensitive market, majority consumers in India prefer Bar soaps as they are cheaper than liquid soaps. Based on Distribution Channel, the India Soap market split into the Store-Based and Non-Store Based segments. The store-based distribution channel account for more than 95% of the market share, and this trend is expected to prevail over the course of next five years.

Major players operating in India Soap market include Wipro Consumer Care Limited, Godrej Consumer Products Ltd, Hindustan Unilever Ltd, Reckitt Benckiser (India) Pvt. Ltd, ITC Ltd, Colgate Palmolive (India) Ltd, Jyothi Laboratories Ltd, Patanjali Ayurveda, The Himalaya Drug Company, and Karnataka Soaps and Detergents Ltd. Leading players are constantly launching new products to stay competitive in the market.

Years considered for this report:

Historical Years: FY2016-FY2019

Base Year: FY2020

Estimated Year: FY2021

Forecast Period: FY2022–FY2026

Objective of the Study:

  • To analyze and forecast the market size of India Soap Market.
  • To classify and forecast India Soap market based on Form, Distribution Channel, Application, Region and Company.
  • To identify drivers and challenges for India Soap market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in India Soap market.
  • To conduct pricing analysis for India Soap market.
  • To identify and analyze the profile of leading players operating in India Soap market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analyzed the manufacturers and presence of all major players across the globe.

TechSci Research calculated the market size of India Soap market using a Top-Down approach, wherein data for various end-user segments was recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and other segments for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by TechSci Research.

Key Target Audience:
  • Soap manufacturers, suppliers, distributor, dealers and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to soap industry
  • Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, India Soap market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
  • Market, By Form:
  • Solid
  • Liquid
  • Market, By Distribution Channel:
  • Store Based
  • Non-Store Based
  • Market, By Application:
  • Beauty Soap
  • Kitchen Soap
  • Medicated Soap
  • Laundry Soap
  • Perfume Soap
  • Personal Soap
  • Novelty Soap
  • Market, By Region:
  • South
  • East
  • North
  • West
  • Market, By Company:
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in India Soap Market.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the reports:

Company Information
  • Detailed analysis and profiling of additional market players (up to five).
Please Note: The report will be delivered in PDF format along with report’s data excel sheet but without printing rights.


1. Product Overview
2. Research Methodology
3. Impact of COVID-19 on India Soap Market
4. Executive Summary
5. Voice of Customers
5.1. Product Quality
5.2. Brand Awareness
5.3. Brand Recall
5.4. Unmet needs/challenges
5.5. Overall Satisfaction Analysis
6. India Soap Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Form (Liquid, Solid)
6.2.2. By Distribution Channel (Store based, Non-store based)
6.2.3. By Application (Kitchen, Laundry, Personal, Novelty, Perfumed, Beauty Soaps, Medicated, Others)
6.2.4. By Region (North, East, South, West)
6.2.5. By Company (2019)
6.3. Market Attractiveness Index
7. North India Soap Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Form
7.2.2. By Distribution Channel
7.2.3. By Application
8. East India Solid Soap Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Form
8.2.2. By Distribution Channel
8.2.3. By Application
9. West India Solid Soap Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Form
9.2.2. By Distribution Channel
9.2.3. By Application
10. South India Solid Soap Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Form
10.2.2. By Distribution Channel
10.2.3. By Application
11. Import-Export Analysis
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends & Developments
14. Pricing Analysis
15. Supply Chain Analysis
16. Policy & Regulatory Landscape
17. India Economic Profile
18. Competitive Landscape
18.1. Company Profiles
18.1.1. Colgate Palmolive (India) Ltd.
18.1.2. Godrej Consumer Products Ltd.
18.1.3. Hindustan Unilever Ltd.
18.1.4. ITC Ltd.
18.1.5. Wipro Consumer Care Limited
18.1.6. Patanjali Ayurved
18.1.7. Cholayil Pvt. Ltd.
18.1.8. Karnataka Soaps and Detergents Ltd.
18.1.9. The Himalaya Drug Company
18.1.10. Reckitt Benckiser (India) Pvt. Ltd.
19. Strategic Recommendations
(Note: The companies list can be customized based on the client requirements)
List Of Figures
Figure 1: India Soap, Market Size, By Value (USD Billion), FY2026-2026F
Figure 2: India Soap Market, Market Share, By Form, FY2026-2026F
Figure 3: India Soap Market, Market Share, By Distribution Channel, FY2026-2026F
Figure 4: India Soap Market, Market Share, By Application, FY2026-2026F
Figure 5: India Soap Market, Market Share, By Region, FY2026-2026F
Figure 6: India Soap Market, Market Share, By Company, FY2026-2026F
Figure 7: North India Soap, Market Size, By Value (USD Billion), FY2026-2026F
Figure 8: North India Soap, Market Share, By Form, FY2026-2026F
Figure 9: North India Soap, Market Share, By Distribution Channel, FY2026-2026F
Figure 10: North India Soap, Market Share, By Application, FY2026-2026F
Figure 11: East India Soap, Market Size, By Value (USD Billion), FY2026-2026F
Figure 12: East India Soap, Market Share, By Form, FY2026-2026F
Figure 13: East India Soap, Market Share, By Distribution Channel, FY2026-2026F
Figure 14: East India Soap, Market Share, By Application, FY2026-2026F
Figure 15: West India Soap, Market Size, By Value (USD Billion), FY2026-2026F
Figure 16: West India Soap, Market Share, By Form, FY2026-2026F
Figure 17: West India Soap, Market Share, By Distribution Channel, FY2026-2026F
Figure 18: West India Soap, Market Share, By Application, FY2026-2026F
Figure 19: South India Soap, Market Size, By Value (USD Billion), FY2026-2026F
Figure 20: South India Soap, Market Share, By Form, FY2026-2026F
Figure 21: South India Soap, Market Share, By Distribution Channel, FY2026-2026F
Figure 22: South India Soap, Market Share, By Application, FY2026-2026F

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