Global Smart Speaker Market By Intelligent Virtual Assistant (Google Assistant, Alexa, Siri, Microsoft Cortana, Clova, Others), By Component (Hardware, Software), By Connectivity (Wi-Fi, Bluetooth, Others), By Application (Residential, Commercial), By Distribution Channel (Offline, Online), By Region, Competition, Forecast & Opportunities, 2025
The global smart speaker market is expected to grow at a significant rate during the forecast period owing to growing demand for luxury entertainment systems. Growing number of smart homes and rising internet penetration is aiding to the growing demand for smart speaker, globally. Further, increasing technological advancement has led to variety of smart speakers available in the market. This has also led to increase in demand for multifunctional devices and hence smart speakers are getting increasingly popular around the world.
Smart speakers are voice command devices with an integrated virtual assistant that offers interactive actions and hands-free activation with the help of one hot word. The growing number of tech savvy consumers is leading to increasing demand for smart technology equipped devices like smart speakers. Consumers’ readiness to spend on trending technologies and rise in usage of smart devices, especially among youngsters is anticipated to fuel the demand for smart speakers in the coming years. The establishment of 5G network and advancement in Natural Language Processing (NLP) are further supporting the demand for smart speakers.
Global smart speaker market can be segmented based on intelligent virtual assistant, component, connectivity, application, distribution channel and region. Based on intelligent virtual assistant, the market is segmented into Google Assistant, Alexa, Siri, Microsoft Cortana, Clova and others. Alexa, which was first launched by Amazon in 2014, captured the largest market share in 2019. Growing consumer preference for Alexa due to its lesser cost and more application than other assistants fuels the demand for Alexa smart speakers across the globe.
Regionally, North America holds the largest market share in smart speaker market due to high technological advancements in the region and increasing per capita disposable income. Leading smart speaker companies are American and hence the North American region is expected to dominate the market in terms of revenue during the next five years as well.
Major companies operating in the global smart speaker market include Apple, Inc., Amazon, Harman International, Sonos, Alphabet, Bose, Sony, Onkyo, Panasonic, Alibaba, Xiaomi and Lenovo, among others. Leading companies are working on localization of smart speaker to expand their market and increase their revenue share.
Years considered for this report:
Historical Years: 2015-2018
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2021–2025
Objective of the Study:
To analyse and forecast the market size of global smart speaker market.
To forecast global smart speaker market based on intelligent virtual assistant, component, connectivity, application, distribution channel, company and regional distribution.
To identify drivers and challenges for global smart speaker market.
To examine competitive developments such as expansions, new product launches, mergers & acquisitions etc. in global smart speaker market.
To identify and analyse the profile of leading players operating in the global smart speaker market.
TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of smart speaker companies across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the vendors which could not be identified due to the limitations of secondary research.
TechSci Research calculated global smart speaker market size using a bottom-up approach, where data for various end user industries and its application across various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also used by TechSci Research.
Key Target Audience:
Smart speaker manufacturing companies/partners
Suppliers/Distributers
End-Users
Government bodies such as regulating authorities and policy makers
Organizations, industry associations, forums and alliances related to smart speaker market
Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as smart speaker manufacturing companies and partners, end users etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
Report Scope:
In this report, global Smart Speaker market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Global Smart Speaker Market, By Intelligent Virtual Assistant:
Google Assistant
Alexa
Siri
Microsoft Cortana
Clova
Others
Global Smart Speaker Market, By Component:
Hardware
Software
Global Smart Speaker Market, By Connectivity:
Wi-Fi
Bluetooth
Others
Global Smart Speaker Market, By Application:
Commercial
Residential
Global Smart Speaker Market, By Distribution Channel:
Online
Offline
Global Smart Speaker Market, By Region:
Asia-Pacific
China
Japan
India
South Korea
Australia
Europe
France
Germany
United Kingdom
Italy
Spain
North America
United States
Mexico
Canada
South America
Brazil
Argentina
Colombia
Middle East & Africa
UAE
South Africa
Saudi Arabia
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in global smart speaker market.
Available Customizations:
With the given market data, TechSci Research offers customizations according a company’s specific needs. The following customization options are available for the report:
Company Information
Detailed analysis and profiling of additional market players (up to five).
Profit Margin Analysis
Profit margin analysis in case of direct and indirect sales channel.
Please Note: Report will be updated with the latest data and delivered to you within 3-5 working days of order.
- 1. Product Overview
- 2. Research Methodology
- 3. Impact of COVID-19 on Global Smart Speaker Market
- 4. Executive Summary
- 5. Voice of Customer
- 6. Global Smart Speaker Market Outlook
- 6.1. Market Size & Forecast
- 6.1.1. By Value
- 6.2. Market Share & Forecast
- 6.2.1. By Intelligent Virtual Assistant (Google Assistant, Alexa, Siri, Microsoft Cortana, Clova, Others)
- 6.2.2. By Component (Hardware, Software)
- 6.2.3. By Connectivity (Wi-Fi, Bluetooth, Others)
- 6.2.4. By Application (Residential, Commercial)
- 6.2.5. By Distribution Channel (Offline, Online)
- 6.2.6. By Company (2019)
- 6.2.7. By Region
- 6.3. Product Market Map
- 7. Asia-Pacific Smart Speaker Market Outlook
- 7.1. Market Size & Forecast
- 7.1.1. By Value
- 7.2. Market Share & Forecast
- 7.2.1. By Intelligent Virtual Assistant
- 7.2.2. By Component
- 7.2.3. By Connectivity
- 7.2.4. By Application
- 7.2.5. By Distribution Channel
- 7.2.6. By Country
- 7.3. Asia-Pacific: Country Analysis
- 7.3.1. China Smart Speaker Market Outlook
- 7.3.1.1. Market Size & Forecast
- 7.3.1.1.1. By Value
- 7.3.1.2. Market Share & Forecast
- 7.3.1.2.1. By Intelligent Virtual Assistant
- 7.3.1.2.2. By Component
- 7.3.1.2.3. By Connectivity
- 7.3.1.2.4. By Application
- 7.3.1.2.5. By Distribution Channel
- 7.3.2. India Smart Speaker Market Outlook
- 7.3.2.1. Market Size & Forecast
- 7.3.2.1.1. By Value
- 7.3.2.2. Market Share & Forecast
- 7.3.2.2.1. By Intelligent Virtual Assistant
- 7.3.2.2.2. By Component
- 7.3.2.2.3. By Connectivity
- 7.3.2.2.4. By Application
- 7.3.2.2.5. By Distribution Channel
- 7.3.3. Japan Smart Speaker Market Outlook
- 7.3.3.1. Market Size & Forecast
- 7.3.3.1.1. By Value
- 7.3.3.2. Market Share & Forecast
- 7.3.3.2.1. By Intelligent Virtual Assistant
- 7.3.3.2.2. By Component
- 7.3.3.2.3. By Connectivity
- 7.3.3.2.4. By Application
- 7.3.3.2.5. By Distribution Channel
- 7.3.4. South Korea Smart Speaker Market Outlook
- 7.3.4.1. Market Size & Forecast
- 7.3.4.1.1. By Value
- 7.3.4.2. Market Share & Forecast
- 7.3.4.2.1. By Intelligent Virtual Assistant
- 7.3.4.2.2. By Component
- 7.3.4.2.3. By Connectivity
- 7.3.4.2.4. By Application
- 7.3.4.2.5. By Distribution Channel
- 7.3.5. Australia Smart Speaker Market Outlook
- 7.3.5.1. Market Size & Forecast
- 7.3.5.1.1. By Value
- 7.3.5.2. Market Share & Forecast
- 7.3.5.2.1. By Intelligent Virtual Assistant
- 7.3.5.2.2. By Component
- 7.3.5.2.3. By Connectivity
- 7.3.5.2.4. By Application
- 7.3.5.2.5. By Distribution Channel
- 8. Europe Smart Speaker Market Outlook
- 8.1. Market Size & Forecast
- 8.1.1. By Value
- 8.2. Market Share & Forecast
- 8.2.1. By Intelligent Virtual Assistant
- 8.2.2. By Component
- 8.2.3. By Connectivity
- 8.2.4. By Application
- 8.2.5. By Distribution Channel
- 8.2.6. By Country
- 8.3. Europe: Country Analysis
- 8.3.1. France Smart Speaker Market Outlook
- 8.3.1.1. Market Size & Forecast
- 8.3.1.1.1. By Value
- 8.3.1.2. Market Share & Forecast
- 8.3.1.2.1. By Intelligent Virtual Assistant
- 8.3.1.2.2. By Component
- 8.3.1.2.3. By Connectivity
- 8.3.1.2.4. By Application
- 8.3.1.2.5. By Distribution Channel
- 8.3.2. Germany Smart Speaker Market Outlook
- 8.3.2.1. Market Size & Forecast
- 8.3.2.1.1. By Value
- 8.3.2.2. Market Share & Forecast
- 8.3.2.2.1. By Intelligent Virtual Assistant
- 8.3.2.2.2. By Component
- 8.3.2.2.3. By Connectivity
- 8.3.2.2.4. By Application
- 8.3.2.2.5. By Distribution Channel
- 8.3.3. United Kingdom Smart Speaker Market Outlook
- 8.3.3.1. Market Size & Forecast
- 8.3.3.1.1. By Value
- 8.3.3.2. Market Share & Forecast
- 8.3.3.2.1. By Intelligent Virtual Assistant
- 8.3.3.2.2. By Component
- 8.3.3.2.3. By Connectivity
- 8.3.3.2.4. By Application
- 8.3.3.2.5. By Distribution Channel
- 8.3.4. Italy Smart Speaker Market Outlook
- 8.3.4.1. Market Size & Forecast
- 8.3.4.1.1. By Value
- 8.3.4.2. Market Share & Forecast
- 8.3.4.2.1. By Intelligent Virtual Assistant
- 8.3.4.2.2. By Component
- 8.3.4.2.3. By Connectivity
- 8.3.4.2.4. By Application
- 8.3.4.2.5. By Distribution Channel
- 8.3.5. Spain Smart Speaker Market Outlook
- 8.3.5.1. Market Size & Forecast
- 8.3.5.1.1. By Value
- 8.3.5.2. Market Share & Forecast
- 8.3.5.2.1. By Intelligent Virtual Assistant
- 8.3.5.2.2. By Component
- 8.3.5.2.3. By Connectivity
- 8.3.5.2.4. By Application
- 8.3.5.2.5. By Distribution Channel
- 9. North America Smart Speaker Market Outlook
- 9.1. Market Size & Forecast
- 9.1.1. By Value
- 9.2. Market Share & Forecast
- 9.2.1. By Intelligent Virtual Assistant
- 9.2.2. By Component
- 9.2.3. By Connectivity
- 9.2.4. By Application
- 9.2.5. By Distribution Channel
- 9.2.6. By Country
- 9.3. North America: Country Analysis
- 9.3.1. United States Smart Speaker Market Outlook
- 9.3.1.1. Market Size & Forecast
- 9.3.1.1.1. By Value
- 9.3.1.2. Market Share & Forecast
- 9.3.1.2.1. By Intelligent Virtual Assistant
- 9.3.1.2.2. By Component
- 9.3.1.2.3. By Connectivity
- 9.3.1.2.4. By Application
- 9.3.1.2.5. By Distribution Channel
- 9.3.2. Mexico Smart Speaker Market Outlook
- 9.3.2.1. Market Size & Forecast
- 9.3.2.1.1. By Value
- 9.3.2.2. Market Share & Forecast
- 9.3.2.2.1. By Intelligent Virtual Assistant
- 9.3.2.2.2. By Component
- 9.3.2.2.3. By Connectivity
- 9.3.2.2.4. By Application
- 9.3.2.2.5. By Distribution Channel
- 9.3.3. Canada Smart Speaker Market Outlook
- 9.3.3.1. Market Size & Forecast
- 9.3.3.1.1. By Value
- 9.3.3.2. Market Share & Forecast
- 9.3.3.2.1. By Intelligent Virtual Assistant
- 9.3.3.2.2. By Component
- 9.3.3.2.3. By Connectivity
- 9.3.3.2.4. By Application
- 9.3.3.2.5. By Distribution Channel
- 10. South America Smart Speaker Market Outlook
- 10.1. Market Size & Forecast
- 10.1.1. By Value
- 10.2. Market Share & Forecast
- 10.2.1. By Intelligent Virtual Assistant
- 10.2.2. By Component
- 10.2.3. By Connectivity
- 10.2.4. By Application
- 10.2.5. By Distribution Channel
- 10.2.6. By Country
- 10.3. South America: Country Analysis
- 10.3.1. Brazil Smart Speaker Market Outlook
- 10.3.1.1. Market Size & Forecast
- 10.3.1.1.1. By Value
- 10.3.1.2. Market Share & Forecast
- 10.3.1.2.1. By Intelligent Virtual Assistant
- 10.3.1.2.2. By Component
- 10.3.1.2.3. By Connectivity
- 10.3.1.2.4. By Application
- 10.3.1.2.5. By Distribution Channel
- 10.3.2. Argentina Smart Speaker Market Outlook
- 10.3.2.1. Market Size & Forecast
- 10.3.2.1.1. By Value
- 10.3.2.2. Market Share & Forecast
- 10.3.2.2.1. By Intelligent Virtual Assistant
- 10.3.2.2.2. By Component
- 10.3.2.2.3. By Connectivity
- 10.3.2.2.4. By Application
- 10.3.2.2.5. By Distribution Channel
- 10.3.3. Colombia Smart Speaker Market Outlook
- 10.3.3.1. Market Size & Forecast
- 10.3.3.1.1. By Value
- 10.3.3.2. Market Share & Forecast
- 10.3.3.2.1. By Intelligent Virtual Assistant
- 10.3.3.2.2. By Component
- 10.3.3.2.3. By Connectivity
- 10.3.3.2.4. By Application
- 10.3.3.2.5. By Distribution Channel
- 11. Middle East and Africa Smart Speaker Market Outlook
- 11.1. Market Size & Forecast
- 11.1.1. By Value
- 11.2. Market Share & Forecast
- 11.2.1. By Intelligent Virtual Assistant
- 11.2.2. By Component
- 11.2.3. By Connectivity
- 11.2.4. By Application
- 11.2.5. By Distribution Channel
- 11.2.6. By Country
- 11.3. MEA: Country Analysis
- 11.3.1. South Africa Smart Speaker Market Outlook
- 11.3.1.1. Market Size & Forecast
- 11.3.1.1.1. By Value
- 11.3.1.2. Market Share & Forecast
- 11.3.1.2.1. By Intelligent Virtual Assistant
- 11.3.1.2.2. By Component
- 11.3.1.2.3. By Connectivity
- 11.3.1.2.4. By Application
- 11.3.1.2.5. By Distribution Channel
- 11.3.2. Saudi Arabia Smart Speaker Market Outlook
- 11.3.2.1. Market Size & Forecast
- 11.3.2.1.1. By Value
- 11.3.2.2. Market Share & Forecast
- 11.3.2.2.1. By Intelligent Virtual Assistant
- 11.3.2.2.2. By Component
- 11.3.2.2.3. By Connectivity
- 11.3.2.2.4. By Application
- 11.3.2.2.5. By Distribution Channel
- 11.3.3. UAE Smart Speaker Market Outlook
- 11.3.3.1. Market Size & Forecast
- 11.3.3.1.1. By Value
- 11.3.3.2. Market Share & Forecast
- 11.3.3.2.1. By Intelligent Virtual Assistant
- 11.3.3.2.2. By Component
- 11.3.3.2.3. By Connectivity
- 11.3.3.2.4. By Application
- 11.3.3.2.5. By Distribution Channel
- 12. Market Dynamics
- 12.1. Drivers
- 12.2. Challenges
- 13. Market Trends & Developments
- 14. Competitive Landscape
- 14.1. Competition Outlook
- 14.2. Players Profiled (Leading Companies)
- 14.2.1. Apple, Inc.
- 14.2.2. Amazon.com, Inc.
- 14.2.3. Harman International Industries Limited
- 14.2.4. Sonos,Inc.
- 14.2.5. Alphabet, Inc.
- 14.2.6. Bose Corp.
- 14.2.7. Sony Corp.
- 14.2.8. Onkyo Corp.
- 14.2.9. Panasonic Corp.
- 14.2.10. Alibaba Group Holding Limited
- 14.2.11. Xiaomi Corp.
- 14.2.12. Lenovo Corp.
- 15. Strategic Recommendations
- 16. About Us & Disclaimer
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