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Global Loyalty Programs Category - Procurement Market Intelligence Report

Global Loyalty Programs Category - Procurement Market Intelligence Report

About Loyalty Programs Market

One of the key growth contributors for the global loyalty programs market is the use of omnichannel loyalty, which has increased the reach of program benefits to a wider audience, subsequently attracting customers toward program membership.

Covered in this report

The report provides actionable insights to improve source-to-contract cycle performance in the Global Loyalty Programs Market. It helps sourcing professionals formulate better category strategies, enhance savings, understand supplier and market challenges, and implement sourcing best practices.

SpendEdge’s report, Global Loyalty Programs Market, provides up-to-date information about market shifts and potential risks, as well as in-depth knowledge of products and services, which can help in planning and in executing category management activities. It focuses on the cost-saving aspects of procurement and on providing insights that can lead to optimization of category spend.

Category driver

  • Rise in the use of omnichannel loyalty
  • For a full, detailed list, view our report
Category constraints
  • Difficulty in measuring the effectiveness of the program
  • For a full, detailed list, view our report
Procurement best practices
  • Focus on the value offered by the program
  • For a full, detailed list, view our report
Key questions answered in this report
  • What are the market dynamics?
  • What are the key market trends?
  • What are the category growth drivers?
  • What are the constraints to category growth?
  • Who are the suppliers in this market?
  • What are the demand-supply shifts?
  • What are the major category requirements?
  • What are the procurement best practices in this market?


Press Release

SpendEdge Announces the Publication of its Procurement Research Report – Global Loyalty Programs Category - Procurement Market Intelligence Report 2017-2021.

SpendEdge recognizes the following companies as the key suppliers in the Global Loyalty Programs Category - Procurement Market Intelligence Report: Maritz Holdings, Brierley+Partners, Kobie Marketing, Affinion Group, and Edenred.

Commenting on the report, an analyst from SpendEdge said: “Buyers should focus on developing the program's value proposition before defining the goals as the value well received by the customers leads to program success.”

According to the report, one of the key growth contributors for the global loyalty programs market is the use of omnichannel loyalty, which has increased the reach of program benefits to a wider audience.

Companies Mentioned

Maritz Holdings, Brierley+Partners, Kobie Marketing, Affinion Group, Edenred

PART 1: SUMMARY
Research Objectives and Methodology
Category Definition
PART 2: CATEGORY AT A GLANCE
Market Overview
Preferred Procurement Models and Major Service Providers
Cost-saving Opportunities
Major Category Requirements
Major Procurement Pain Points
PART 3: MARKET INSIGHTS
Category Spend Analysis
Demand-Supply Shifts
Key Market Developments
Key Category Growth Drivers
Major Category Growth Constraints
Procurement Best Practices
History of Innovation
Key Current Technological Innovations
Major Regulatory Frameworks
Strategic Sustainability Practices
SWOT Analysis
PESTLE Analysis
PART 4: SUPPLY MARKET INSIGHTS
Supplier Operational Capability Matrix
Supplier Functional Capability Matrix
Key Clients
Supplier Cost Breakup
Supplier Positioning Matrix
Supplier Selection Criteria
PART 5: PRICING INSIGHTS
Pricing Models Snapshot
Pricing Models – Pros and Cons
Indicative Pricing
Category Negotiation Strategies
PART 6: CATEGORY ESSENTIALS
SLA Terms
Supplier Evaluation Criteria
Category Risk Analysis
Category Sourcing Evolution Matrix
PART 7: TOP FIVE SUPPLIERS
Maritz Holdings
Brierley+Partners
Kobie Marketing
Affinion Group
Edenred
PART 8: APPENDIX
Glossary
Key Notes
About Us

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