Retailer Loyalty Programs - US - July 2016
"Consumers have more loyalty accounts than ever before, which means they’re also starting to feel pressure from an overabundance of choice. Retailers are therefore challenged to streamline the shopping and loyalty experience without completely disrupting the core experiences that they’ve built their brands on."
- Bryant Harland, Senior Technology Analyst
This report looks at the following areas:
Average number of loyalty accounts tops 10 memberships per consumer
Loyalty programs still offering irrelevant rewards
The relationship between the loyalty program and the brand