Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Application (Web and Mobile), Vertical, and Region - Global Forecast to 2025

Loyalty Management Market by Component (Solutions and Services), Organization Size (Large Enterprises and SMEs), Deployment Type, Operator (B2B and B2C), Application (Web and Mobile), Vertical, and Region - Global Forecast to 2025

Increasing adoption of omnichannelandadvanced technologies to drive the loyalty managementmarket
The global loyalty managementmarket size is expected to grow from USD 7.6 billion in 2020to USD 15.5billion by 2025, at a Compound Annual Growth Rate (CAGR) of 15.3% during the forecast period.The growing need for enhancing customer experience andgaining competitiveadvantage is a key growth factor for the loyalty management market. However, stringent government regulations may affect the growth of loyalty management market.

Customer loyalty is one of the most important factor among organizations offering similar products or services. It provides a crucial product and brand differentiation for organizations when a differentiation through price becomes secondary. Organizations know that loyal customers would promote their brand to new customers by sharing their positive experience. Effective customer loyalty programs ensure customers engaged and there is successful utilization of products and services. It increases customer retention, brand recall, and opportunities to carry out business with them. Hence, organizations with an efficient loyalty management strategy can record growth in revenue and profitability. Currently, customers are opting for simple, portable, and easy-to-use smart devices, such as smartphones; hence, mobile-based solutions for loyalty management are gaining traction.

Among deployment modes, the cloudsegment to grow at ahigherCAGR during the forecast period
Owing to an increasing awareness of the benefits of cloud-based solutions, the cloud deployment for loyalty managementsolution is expected to grow at a significant rage. The solution providers focus on the development of robust cloud-based solutions for their clients, as organizations have migrated to either a private or a public cloud. Moreover, cloud-as-a-service is enabling organizations to manage not only costs but also achieve better agility. As cloud-based solutions are budget-friendly and easy to deploy, it is highly preferred by Small and Medium-sized Enterprises (SMEs).

Large Enterprises segment todominate the market during the forecast period
Organizations with over 1,000 employees are categorized as large enterprises. The adoption of customer engagement solutions in large enterprises is higher as compared to small & medium enterprises, and this trend is expected to continue during the forecast period. Large enterprises deploy loyalty management solutions to improve customer retention rate, decrease customer attrition, boost customer re-purchase, and mostly enhance their customer experience and satisfaction. Large enterprises encompass distributed data related to customers scattered across different departments and are, hence, opting for robust loyalty management solutions to manage the loyalty lifecycle of a wider customer base and gain valuable insights from this data. Large enterprises are keen on investing in new and latest technologies such as AI, ML, and Big Data to automate the loyalty management process.

Asia Pacificto grow at the highest CAGR during the forecast period
Organizations across the APAC opting for omnichannel marketing to achieve customer loyalty. Advancements of mobile technology and applications in APAC countries, such as Japan, China, and India. Travel and hospitality, retail, and banking are the major verticals driving the loyalty management market in APAC. China, Japan, and Australia have a high adoption rate of the loyalty managementsolution and services that resolve the complex queries by customers. APAC countries have enormous potential to grow further, due to the fast adoption of technologies. To enhance their growth and broaden the customer base, organizations have started implementing loyalty managementsolutions.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from key organizations operating in the loyalty managementmarket.

The following is the breakup of the profiles of primary participants:
By Company: Tier 1 – 35%, Tier 2 – 40%, and Tier 3 – 25%
By Designation: C-Level – 30%, Director Level – 35%, and Managers – 35%
By Region: North America – 40%, Europe – 20%, APAC – 30%, and RoW –10%

The following key vendorsare profiled in the report:
Aimia (Canada)
Annex cloud (US)
Apex Loyalty (US)
Apptivo (US)
Bond Brand Loyalty (Canada)
Brierley+Partners (US)
Capillary (Singapore),
Comarch (Poland)
Epsilon (US)
FiveStars (US)
Hashtag Loyalty (India)
ICF Next (US)
Kangaroo (Canada)
Kobie Marketing (Russia)
Loyalty Gator (Canada)
LoyaltyLion (England)
Maritz Motivation (US)
Merkle (US)
Oracle (US)
Smile.io (Canada)
SpotOn (US)
TIBCO (US)
Yotpo (US)
SailPlay (US)
Lacek (US)
Paystone (UK)

Research Coverage
The loyalty managementmarket has been segmentedbased onComponent (Software, Service(Professional Services(Consulting, Implementation, Support & Maintenance), Managed Services)), Organization Size (SMEs, Large Enterprises), Deployment Mode(On-Premises, Cloud), Operator (B2B, B2C), Application (Web Mobile), Vertical (BFSI, Aviation, Automotive, Media and Entertainment, Retail and Consumer Goods, Hospitality, and Others) and Region.A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations;business expansions; and competitive landscape associated with the globalloyalty management market.

Reasons to Buy the Report
The report would helpmarket leaders/new entrants in the following ways:
The report comprehensively segments the loyalty managementmarket and provides the closest approximations of the revenue numbers for the overall market and its subsegments across major regions.
It would help stakeholders understand the pulse of the market and provide information about the key market drivers, restraints, challenges, and opportunities.
The report would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes the competitor ecosystem, new service developments, partnerships, and acquisitions.


  • INTRODUCTION
    • INTRODUCTION TO COVID-19
    • COVID-19 HEALTH ASSESSMENT
    • COVID-19 ECONOMIC ASSESSMENT
      • COVID-19 ECONOMIC IMPACT—SCENARIO ASSESSMENT
    • OBJECTIVES OF THE STUDY
    • MARKET DEFINITION
      • INCLUSIONS AND EXCLUSIONS
    • MARKET SCOPE
      • MARKET SEGMENTATION
      • REGIONS COVERED
      • YEARS CONSIDERED FOR THE STUDY
    • CURRENCY
    • STAKEHOLDERS
  • RESEARCH METHODOLOGY
    • RESEARCH DATA
      • SECONDARY DATA
      • PRIMARY DATA
        • Table PRIMARY INTERVIEWS
    • MARKET BREAKUP AND DATA TRIANGULATION
    • MARKET SIZE ESTIMATION
      • TOP-DOWN APPROACH
      • BOTTOM-UP APPROACH
    • MARKET FORECAST
      • Table FACTOR ANALYSIS
    • COMPETITIVE LEADERSHIP MAPPING: RESEARCH METHODOLOGY
    • RESEARCH ASSUMPTIONS AND LIMITATIONS
      • ASSUMPTIONS FOR THE STUDY
      • LIMITATIONS OF THE STUDY
  • EXECUTIVE SUMMARY
  • PREMIUM INSIGHTS
    • ATTRACTIVE OPPORTUNITIES IN THE LOYALTY MANAGEMENT MARKET
    • NORTH AMERICA LOYALTY MANAGEMENT MARKET, BY COMPONENT AND COUNTRY
    • LOYALTY MANAGEMENT MARKET, BY COMPONENT, 2020
    • LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE
    • LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE, 2020 VS. 2025
    • LOYALTY MANAGEMENT MARKET, BY OPERATOR, 2020
    • LOYALTY MANAGEMENT MARKET, BY APPLICATION, 2020
    • LOYALTY MANAGEMENT MARKET, BY VERTICAL
    • LOYALTY MANAGEMENT MARKET: MAJOR COUNTRIES
  • MARKET OVERVIEW AND INDUSTRY TRENDS
    • INTRODUCTION
    • MARKET DYNAMICS
      • DRIVERS
      • RESTRAINTS
      • OPPORTUNITIES
      • CHALLENGES
    • COVID-19 PANDEMIC-DRIVEN MARKET DYNAMICS AND FACTOR ANALYSIS
      • DRIVERS AND OPPORTUNITIES
      • RESTRAINTS AND CHALLENGES
    • INDUSTRY TRENDS
      • ADVANCED TECHNOLOGIES
      • USE CASES
  • LOYALTY MANAGEMENT MARKET, BY COMPONENT
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
    • SOLUTIONS
      • SOLUTIONS: MARKET DRIVERS
      • SOLUTIONS: COVID-19 IMPACT
        • Table SOLUTIONS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table SOLUTIONS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • SERVICES
      • SERVICES: MARKET DRIVERS
      • SERVICES: COVID-19 IMPACT
        • Table LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
        • Table LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
        • Table SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
      • PROFESSIONAL SERVICES
        • Table LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
        • Table LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
        • Table PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table PROFESSIONAL SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
        • Table CONSULTING MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table CONSULTING MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
        • Table IMPLEMENTATION MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table IMPLEMENTATION MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
        • Table SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table SUPPORT AND MAINTENANCE MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
      • MANAGED SERVICES
        • Table MANAGED SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table MANAGED SERVICES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
  • LOYALTY MANAGEMENT MARKET, BY DEPLOYMENT TYPE
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
    • ON-PREMISES
      • ON-PREMISES: MARKET DRIVERS
      • ON-PREMISES: COVID-19 IMPACT
        • Table ON-PREMISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table ON-PREMISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • CLOUD
      • CLOUD: MARKET DRIVERS
      • CLOUD: COVID-19 IMPACT
        • Table CLOUD: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table CLOUD: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
  • LOYALTY MANAGEMENT MARKET, BY ORGANIZATION SIZE
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
    • LARGE ENTERPRISES
      • LARGE ENTERPRISES: MARKET DRIVERS
      • LARGE ENTERPRISES: COVID-19 IMPACT
        • Table LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table LARGE ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • SMALL AND MEDIUM-SIZED ENTERPRISES
      • SMALL AND MEDIUM-SIZED ENTERPRISES: MARKET DRIVERS
      • SMALL AND MEDIUM-SIZED ENTERPRISES: COVID-19 IMPACT
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
  • LOYALTY MANAGEMENT MARKET, BY OPERATOR
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
    • BUSINESS-TO-BUSINESS
      • BUSINESS-TO-BUSINESS: MARKET DRIVERS
      • BUSINESS-TO-BUSINESS: IMPACT OF COVID-19 ON THE MARKET
        • Table BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table BUSINESS-TO-BUSINESS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • BUSINESS-TO-CUSTOMER
      • BUSINESS-TO-CUSTOMER: MARKET DRIVERS
      • BUSINESS-TO-CUSTOMER: COVID-19 IMPACT
        • Table BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table BUSINESS-TO-CUSTOMER: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
  • LOYALTY MANAGEMENT MARKET, BY APPLICATION
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
    • WEB
      • WEB: MARKET DRIVERS
      • WEB: COVID-19 IMPACT
        • Table WEB: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table WEB: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • MOBILE
      • MOBILE: MARKET DRIVERS
      • MOBILE: COVID-19 IMPACT
        • Table MOBILE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table MOBILE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
  • LOYALTY MANAGEMENT MARKET, BY VERTICAL
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
    • BANKING, FINANCIAL SERVICES, AND INSURANCE
      • BANKING, FINANCIAL SERVICES, AND INSURANCE: MARKET DRIVERS
      • BANKING, FINANCIAL SERVICES, AND INSURANCE: COVID-19 IMPACT
        • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table BANKING, FINANCIAL SERVICES, AND INSURANCE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • AVIATION
      • AVIATION: MARKET DRIVERS
      • AVIATION: COVID-19 IMPACT
        • Table AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table AVIATION: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • AUTOMOTIVE
      • AUTOMOTIVE: MARKET DRIVERS
      • AUTOMOTIVE: COVID-19 IMPACT
        • Table AUTOMOTIVE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table AUTOMOTIVE: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • MEDIA AND ENTERTAINMENT
      • MEDIA AND ENTERTAINMENT: MARKET DRIVERS
      • MEDIA AND ENTERTAINMENT: COVID-19 IMPACT
        • Table MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table MEDIA AND ENTERTAINMENT: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • RETAIL AND CONSUMER GOODS
      • RETAIL AND CONSUMER GOODS: MARKET DRIVERS
      • RETAIL AND CONSUMER GOODS: COVID-19 IMPACT
        • Table RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table RETAIL AND CONSUMER GOODS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • HOSPITALITY
      • HOSPITALITY: MARKET DRIVERS
      • HOSPITALITY: COVID-19 IMPACT
        • Table HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
        • Table HOSPITALITY: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • OTHERS
      • Table OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
      • Table OTHERS: LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
  • LOYALTY MANAGEMENT MARKET, BY REGION
    • INTRODUCTION
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2016–2019 (USD MILLION)
      • Table LOYALTY MANAGEMENT MARKET SIZE, BY REGION, 2019–2025 (USD MILLION)
    • NORTH AMERICA
      • NORTH AMERICA: MARKET DRIVERS
      • NORTH AMERICA: COVID-19 IMPACT
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table NORTH AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
      • UNITED STATES
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
        • Table UNITED STATES: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
      • CANADA
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
        • Table CANADA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
    • EUROPE
      • EUROPE: MARKET DRIVERS
      • EUROPE: COVID-19 IMPACT
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table EUROPE: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
      • UNITED KINGDOM
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
        • Table UNITED KINGDOM: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
      • GERMANY
      • REST OF EUROPE
    • ASIA PACIFIC
      • ASIA PACIFIC: MARKET DRIVERS
      • ASIA PACIFIC: COVID-19 IMPACT
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
      • CHINA
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
        • Table CHINA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
      • JAPAN
      • REST OF ASIA PACIFIC
    • LATIN AMERICA
      • LATIN AMERICA: MARKET DRIVERS
      • LATIN AMERICA: COVID-19 IMPACT
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2016–2019 (USD MILLION)
        • Table LATIN AMERICA: LOYALTY MANAGEMENT MARKET SIZE, BY COUNTRY, 2019–2025 (USD MILLION)
      • BRAZIL
      • MEXICO
      • REST OF LATIN AMERICA
    • MIDDLE EAST AND AFRICA
      • MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET DRIVERS
      • MIDDLE EAST AND AFRICA: COVID-19 IMPACT
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2016–2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY COMPONENT, 2019–2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2016–2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SERVICE, 2019–2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2016–2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY PROFESSIONAL SERVICE, 2019–2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2016–2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY DEPLOYMENT TYPE, 2019–2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2016–2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY ORGANIZATION SIZE, 2019–2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2016–2019 (USD MILLION)
        • Table ASIA PACIFIC: LOYALTY MANAGEMENT MARKET SIZE, BY OPERATOR, 2019–2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2016–2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY APPLICATION, 2019–2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2016–2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY VERTICAL, 2019–2025 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SUB-REGION, 2016–2019 (USD MILLION)
        • Table MIDDLE EAST AND AFRICA: LOYALTY MANAGEMENT MARKET SIZE, BY SUB-REGION, 2019–2025 (USD MILLION)
      • MIDDLE EAST
      • AFRICA
  • COMPETITIVE LANDSCAPE
    • COMPETITIVE LEADERSHIP MAPPING
      • VISIONARY LEADERS
      • INNOVATORS
      • DYNAMIC DIFFERENTIATORS
      • EMERGING COMPANIES
    • COMPETITIVE LEADERSHIP MAPPING (STARTUP)
      • PROGRESSIVE COMPANIES
      • RESPONSIVE COMPANIES
      • DYNAMIC COMPANIES
      • STARTING BLOCKS
    • RANKING OF KEY PLAYERS FOR THE LOYALTY MANAGEMENT MARKET, 2020
  • COMPANY PROFILES
    • INTRODUCTION
    • ORACLE
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • TIBCO SOFTWARE
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • MNM VIEW
    • AIMIA
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • BREIRLEY+PARTNERS
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • MNM VIEW
    • EPSILON
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
      • MNM VIEW
    • KOBIE MARKETING
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • LACEK
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • BOND BRAND LOYALTY
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
      • RECENT DEVELOPMENTS
    • CAPILLARY
      • BUSINESS OVERVIEW
      • PRODUCTS OFFERED
      • RECENT DEVELOPMENTS
    • ICF NEXT
      • BUSINESS OVERVIEW
      • SOLUTIONS OFFERED
    • ANNEX CLOUD
    • COMARCH
    • MARITZ MOTIVATION
    • FIVESTARS
    • KANGAROO
    • SMILE.IO
    • LOYALTY GATOR
    • LOYALTY LION
    • APPTIVO
    • APEX LOYALTY
    • SAILPLAY
    • PAYSTONE
    • MERKLE
    • YOTPO
    • SPOTON TRANSACT
    • HASHTAG LOYALTY
  • APPENDIX
    • ADJACENT/RELATED MARKET
      • CUSTOMER ANALYTICS MARKET
        • Table GLOBAL CUSTOMER ANALYTICS MARKET SIZE, 2018–2025 (USD MILLION)
        • Table CUSTOMER ANALYTICS MARKET SIZE, BY COMPONENT, 2018–2025 (USD MILLION)
        • Table SOLUTIONS: CUSTOMER ANALYTICS MARKET, BY TYPE, 2018–2025 (USD MILLION)
        • Table SOLUTIONS: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
        • Table SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY TYPE, 2018–2025 (USD MILLION)
        • Table SERVICES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
        • Table CUSTOMER ANALYTICS MARKET SIZE, BY DEPLOYMENT MODE, 2018–2025 (USD MILLION)
        • Table CLOUD: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
        • Table ON-PREMISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
        • Table CUSTOMER ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2018–2025 (USD MILLION)
        • Table LARGE ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
        • Table SMALL AND MEDIUM-SIZED ENTERPRISES: CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
        • Table CUSTOMER ANALYTICS MARKET SIZE, BY APPLICATION, 2018–2025 (USD MILLION)
        • Table CUSTOMER ANALYTICS MARKET SIZE, BY DATA SOURCE, 2018–2025 (USD MILLION)
        • Table CUSTOMER ANALYTICS MARKET SIZE, BY INDUSTRY VERTICAL, 2018–2025 (USD MILLION)
        • Table CUSTOMER ANALYTICS MARKET SIZE, BY REGION, 2018–2025 (USD MILLION)
      • CUSTOMER ENGAGEMENT SOLUTIONS MARKET
        • Table GLOBAL CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, 2018–2025 (USD MILLION)
        • Table CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY COMPONENT, 2016–2023 (USD MILLION)
        • Table CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY SOLUTION TYPE, 2016–2023 (USD MILLION)
        • Table CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY SERVICE TYPE, 2016–2023 (USD MILLION)
        • Table CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY DEPLOYMENT TYPE, 2016-2023 (USD MILLION)
        • Table CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY ORGANIZATION SIZE, 2016-2023 (USD MILLION)
        • Table CUSTOMER ENGAGEMENT SOLUTIONS MARKET SIZE, BY VERTICAL, 2016-2023 (USD MILLION)
        • Table CUSTOMER ENGAGEMENT SOLUTIONS MARKET, BY REGION, 2016–2023 (USD MILLION)
      • CUSTOMER SUCCESS PLATFORMS MARKET
        • Table GLOBAL CUSTOMER SUCCESS PLATFORMS MARKET SIZE, 2017–2024 (USD MILLION)
        • Table CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION)
        • Table SOLUTION: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
        • Table SERVICES: CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
        • Table PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2017–2024 (USD MILLION)
        • Table CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY DEPLOYMENT MODEL, 2017–2024 (USD MILLION)
        • Table CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY ORGANIZATION SIZE, 2017–2024 (USD MILLION)
        • Table CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY INDUSTRY VERTICAL, 2017–2024 (USD MILLION)
        • Table CUSTOMER SUCCESS PLATFORMS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION)
    • DISCUSSION GUIDE
    • KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL
    • AVAILABLE CUSTOMIZATIONS
    • RELATED REPORTS
    • AUTHOR DETAILS

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