Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
Euromonitor's Consumer Lifestyles in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Consumer Overview market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Scope
- Consumer landscape in Australia 2025
- Personal traits and values
- Respondents take health and safety precautions when they leave home
- Consumers feel confident in displaying their true identity with friends and family
- Younger generations prefer online virtual experiences to real world experiences
- Older generations anticipate having additional leisure time to enjoy personal activities
- Personal traits and values survey highlights
- Home life and leisure time
- Connecting with friends or family virtually popular among younger generations
- Consumers in Australia like to engage in personal interactions with friends
- Baby Boomers are the generation most likely to prefer a suburban location
- Respondents desire maximising the benefits when travelling, while minimising the cost
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers look for healthy ingredients in food and beverages
- Younger generations claim that opting for food delivery is a more practical choice
- Consumers cook or bake dishes for themselves
- Gen X most likely not to eat meat or fish
- Australians are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Older generations desire to feel confident in sharing their authentic identity
- Consumers desire to find employment that provides time for both personal and work life
- Younger generations want to earn a good salary
- Australians would like to work from home
- Working life survey highlights
- Health and wellness
- Australians walk or hike for exercise
- Physical activity remains popular stress-reduction activity among all generations
- Respondents think health and nutritional properties is the most influential product feature
- Younger generations use apps to track health or fitness
- Health and wellness survey highlights
- Shopping and spending
- Consumers in Australia like to find bargains
- Younger generations regularly buy themselves small treats
- Millennials seek products with easy to understand labels
- Baby Boomers try to shop in locally-owned stores
- Australians often buy used or second-hand items
- Younger generations most active in following companies’ social media feed or post
- Younger generations use price comparison websites
- Australians set to increase spending on groceries the most
- Younger generations can regularly save a part of their income
- Shopping and spending survey highlights
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