The U.S. Plus Size Market: Clothing, Products & Services
This is a new analysis of an untapped and emerging niche market – the “plus size” market. Aimed at overweight and obese persons, mostly women, this is now a $21.5 billion market, 95% of which consists of clothing. However, large people need products and services other than clothing as well, constituting $1+ billion of this total. There’s a significant and growing market for bariatric hospital beds, lift systems, custom furniture, household gadgets and personal care items, dating services, catalogs and websites, magazines, modeling agencies and more.
This groundbreaking report goes beyond the clothing market, examining the market’s development and $ size since 1995, currently, and forecast to 2020. Plus size demographics, market trends, market structure, and plus-size demographics (CDC data) included. Market segments covered in depth: clothing, household accessories, modeling agencies, dating services, bariatric hospital beds, lift systems, wheelchairs, books & videos, plus size magazines, websites, resource directories and guides. Includes competitor profiles of 14 plus size clothing retailers, 3 modeling agencies, 3 medical equipment producers, and bios of 22 plus size models. Also includes interviews with Plus Model Magazine and Amplestuff Catalog CEO.
Profiles of: Modcloth, Ashley Stewart, Lane Bryant, Catherine’s, Eloqui, Hot Topic, Torrid, Forever 21, Stryker, Hill-Rom, Size Wise, Wilhemina Models, Living XL, Jag Models, more.
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