The U.S. Plus Size Market: Clothing, Products & Services

The U.S. Plus Size Market: Clothing, Products & Services

This is a new analysis of an untapped and emerging niche market – the “plus size” market. Aimed at overweight and obese persons, mostly women, this is now a $21.5 billion market, 95% of which consists of clothing. However, large people need products and services other than clothing as well, constituting $1+ billion of this total. There’s a significant and growing market for bariatric hospital beds, lift systems, custom furniture, household gadgets and personal care items, dating services, catalogs and websites, magazines, modeling agencies and more.

This groundbreaking report goes beyond the clothing market, examining the market’s development and $ size since 1995, currently, and forecast to 2020. Plus size demographics, market trends, market structure, and plus-size demographics (CDC data) included. Market segments covered in depth: clothing, household accessories, modeling agencies, dating services, bariatric hospital beds, lift systems, wheelchairs, books & videos, plus size magazines, websites, resource directories and guides. Includes competitor profiles of 14 plus size clothing retailers, 3 modeling agencies, 3 medical equipment producers, and bios of 22 plus size models. Also includes interviews with Plus Model Magazine and Amplestuff Catalog CEO.

Profiles of: Modcloth, Ashley Stewart, Lane Bryant, Catherine’s, Eloqui, Hot Topic, Torrid, Forever 21, Stryker, Hill-Rom, Size Wise, Wilhemina Models, Living XL, Jag Models, more.

Introduction & Study Scope
Study scope and methodology, sources used
Executive Overview of Major Findings
Highlights of all report chapters: nature & definition of the market, market potential/no. of plus size Americans, key demand factors, changing attitudes toward the obese, market size (1995-2020 F: total and by segments- clothing, modeling agencies, dating services, books, magazines, websites, medical equipment, household items), 2015-2016 outlooks and forecasts for each segment, market structure, list of major competitors.
Summary & Nature of The Market
Definition/list of products and services catering to the obese
why information is difficult to obtain
where regular sizes end and plus sizes begin
status of the size acceptance movement
changing attitudes of retailers & designers - discussion
key consumer age groups
why plus size clothes are harder to make
growth rates vs. all retail sales
obstacles to growth, historical stigmas
the move to online sales and more customization
why 2015 was a watershed year
evolution of fashion trends.
Demand Factors – Plus Size Demographics
Summary: market potential, based on no. of obese U.S. women vs 15 years ago.
Reasons why plus size women account for a small share of retail clothing sales despite their numbers
Size of the average American woman, how that has changed
CDC data & demographics of obesity (by states, regions, race, age, income, education.
Number and percent of U.S. women who are obese: 2013
Prevalence of obesity among adults, by select characteristics: 2013
Prevalence of obesity among adults, by state & region: 1995-2013
Measurement trends in women’s average dress size
Market Size & Growth, Market Segments
Summary & market definition
Market Segment Analyses
The Plus Size Clothing Market
Profiles of the plus size customer
Discussion: why this is a growth market for next 5 years
Demand factors and why retailers have fallen short
Survey findings from NPD Group, Modcloth, others
Market Size: estimates by A.T. Kearney, IBIS World, NPD Group
Market mix by type of clothing
Market value & performance/growth in 2015, 2016
2020 market forecast by Marketdata
NPD Group press releases and data on market size for 2014 & 2015:
Discussion of market segments by age group, trends, e-commerce sales.
Size of U.S. women’s plus size apparel market: 2010-2019 F (A.T. Kearney)
The TOTAL plus size market: clothing, products, services: 1995-2020 F
(Marketdata estimates)
Non-Clothing Plus Size Products & Services Markets
Gadgets & Household Accessories Market
Summary: who sells these items, Amplestuff catalog
Seat belt extenders market potential
List of the major accessories competitors
Findings of phone interview with Bill Fabry, CEO of Amplestuff
Company profile: Living XL (Casual Male) – sales, items sold
Market value: 2015, Marketdata estimate
Modeling Agencies Featuring Plus Size Women
Criteria to be a plus size model, survey by Plus Model magazine
Pay rates for models
Market size estimate, based on public co. revenues for Wilhemina and
17 other agencies: 2015, 2020 revenue forecasts
Dating Services
Total online and off-line dating services industry and estimated share for
plus size clients (websites, matchmakers, dating coaches, singles groups)
Market value: 2015, 2020 F
List of plus size dating organizations, by state.
Medical Equipment Market: Bariatric Beds, Lift Systems, Wheelchairs
Scope of obesity in America, increasing need for custom equipment in hospitals and the home for the obese
Global hospital beds market – market research firm estimates
Market value: Marketdata estimates of bariatric beds & lift systems
Sales, by major mfrs. (Stryker, Hill-Rom, Size Wise, others): 2015, 2020F
List of wheelchair mfrs.
Company Profile: Stryker (products sold, 2015 sales)
Company Profile: Hill-Rom (products sold, 2015 sales)
Company Profile: SizeWise (products sold, 2015 sales).
Plus Size Books & Videos Market
Discussion of niche, small market
Market value estimate
List of some published boos dealing with size acceptance (36 titles)
Plus Size Furniture Market
List of mfrs. of beds, office furniture, etc.
Plus Size Magazines, E-zines, Newsletters & Resource Guides
Status of Plus size magazines: which ones went out of business, which ones remain
Interview with Editor of leading magazine: Plus Model Magazine –
circulation, annual plus size events in NYC.
Profiles of The Major Plus Size Retailers
Profiles (company address, description, plus size brands, financials if available) for:
H & M Plus
J.C. Penney
Ashley Stewart
Lane Bryant (Ascena Retail Group)
Catherine’s (Ascena Retail Group)
Hot Topic
Forever 21
Wet Seal
Charlotte Russe
American Eagle Outfitters
Plus Size Models & Modeling Agencies
Summary & history of the business, what designers look for
Avg. salaries of top models
Reasons for greater use of plus size models
Comments by personnel at leading agencies, Miss Plus USA beauty pageant,
Directory publishers, etc.
Brief bios of some leading plus size models: Emme, Kate Dillon Levin, Lara Johnson, Marquita Pring, Tara Lynn, Whitney Thomson, Ashley Graham
List of 22 top plus size models
History & development of plus size modeling agencies since 1980s, Wilhemina, Ford Models
Company Profile: Wilhemina ten20 Division (public co. revenues in 2015,
Outlook, main competitors, status of the business, no. of models, clients)
Market Size: Marketdata actual sales and estimates for Wilhemina, JAG Models, ING, Ford Models, Elite Models, 13 other agencies, total market: $ size in 2015, 2020F.
Address list of the top plus size modeling agencies.
Reference Directory of Market Information Sources
Directory of retail and plus size trade associations, magazines, reports, published articles, websites, events, consultants and analysts, etc. – address/contact info.

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