The Matchmaking & Date Coaching Market

The Matchmaking & Date Coaching Market

This is the ONLY in-depth business analysis that covers matchmaking, since there is no trade association performing market research. This is a fascinating analysis of one of the oldest professions—matchmaking, and a support service—date coaching.

The nation’s estimated 1,600 matchmakers and 400 dating coaches are posting moderate growth, while other dating market segments such as radio datelines, print personals and phone chat lines continue to slide. Online firms (dating websites (eHarmony,, others) are still struggling to bridge the divide with off-line services such as matchmakers, but it continues to be challenging.

This U.S. matchmaking and date coaching combined market is a now a $392 million business in the U.S. Their numbers are rising, and the field is doing well. This is an easy business to enter (no license needed), with little investment capital and profit margins as high as 76% of sales. Most operate solo, in one city, but matchmakers that make $1+ million will travel nationwide and internationally for clients. New entrants are being trained and certified by The Matchmaking Institute in New York City. This market segment was worth $363 million in 2015.

Dating coaches are growing in number, about 400 today. Dating coaches sometimes collaborate with matchmakers but often they compete with them. Most work part-time, earning $30,000 or so, but two make more than $500,000 due to extensive product lines including books, workshops and video courses.

The study examines: market size/forecasts and segments from 1994 to 2020 Forecast, how dating services operate—typical models/revenues/fees/profits, and results of a recent custom survey of matchmaker operations and metrics by The Matchmaking Institute. In-depth Competitor Profiles are provided for 10 top matchmakers and 11 top date coaches nationwide.

Overview of The Total Dating Services Industry
Discussion of industry structure, status as of 2015 vs. 2012, performance & major developments and trends since 2012, discussion growth of mobile apps, industry consolidation, opinions of market consultants, customer dissatisfactions, factors affecting demand, how services operate/avg. receipts, customer demographics, industry $ size/growth: 1991-2020 F, main market segments $ value
(2005-2015F), how services operate, regulatory actions/image problems, industry structure
The Matchmakers Market
How matchmakers operate: summary & discussion, why they’re doing well today.
Market size & status report: estimated number of matchmakers in the U.S., average revenues per matchmaker, findings of interviews with top matchmakers, recent trends
Estimated income/expense statement, profit margins for solo operators/multi-office operations
2016 matchmakers survey – results of Matchmaking Institute survey (income, number of clients, staff, fees, competition, websites, offices, marketing methods, use of social media, background checks, date coaching, top 5 markets—comparison to 2009 survey)
Estimated avg. matchmaker income/P&L statement, profit margins
The Matchmaking Institute: role, training & certification of new matchmakers
Industry trade association: discussion of past efforts to form The National Association of Ethical & Professional Matchmakers, other efforts, ethical guidelines.
Size of the market for matchmakers & dating coaches, 2012-2015 estimates, 2020 forecasts
Dating Coaches: how they operate, fees, competition with matchmakers, growing popularity.
Profiles of Some of the Top U.S. Independent Matchmakers
(For matchmakers profiled below… an in-depth discussion and description of how they operate, services, typical fees, clients served, specializations, address or phone and website.
Findings of Marketdata phone interviews, opinions on status of the market.)
Leora Hoffman Associates
Kailen Rosenberg
Zelda Fischer (Gentle People Ltd,)
Barbie Adler (Selective Search Inc.)
Irene Valenti (Valenti International)
Lisa Ronis Personal Matchmaking
Kelleher & Associates)
Dianne Bennett
Samantha Daniels
Patti Stanger
Bonnie Wills
The Date Coaching Market
How date coaches operate, fees, programs, what they do, working with matchmakers, market structure, publicity, why some coaches make $500,00 and others $30,000/year.
Estimated market size
Profiles of some leading dating coaches (Evan Marc Katz, Susan Rabin, Susan Bradley, Annie Gleason, Jeannine Kaiser, Nancy Slotnick, Janice Bennett, David Wygant, Elizabeth Macinnis, Barbara Elgin, Lisa Shield, Patti Feinstein, Matt Titus, Lauren Francis).
Reference Directory of Industry Trade Associations & Information Sources
List of dating service industry trade associations, conferences, consultants and experts, research papers, analyst reports, etc. -- address & phones.

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