The U.S. Health Coaching Market

The U.S. Health Coaching Market

Health coaching has emerged as a $7 billion service market, with a strong growth outlook. An estimated 128,000 health coaches and health educators advise and motivate clients to change bad lifestyle habits and to manage chronic conditions such as diabetes. Consumers, employers and insurers are each now more seriously focused on improving health and being proactive, in light of the pandemic, rising obesity levels, and chronic health conditions.

You are most likely to find a health coach in private practice, at a healthcare insurer, or via a corporate wellness program. Large self-insured companies are using coaches to improve employee health and cut claims costs, as are healthcare insurers. However, like coaching in general, the industry is loosely defined and certification in many cases is performed by many competing organizations. However, national standards have been developed and CPT billing codes and reimbursement are on the near-term horizon.

This new report by Marketdata covers the following: market definition—types of health coaches, what they do, where they work, their number, annual salaries, market structure, market size: 2006-2025 forecast, effects of the Covid-19 pandemic, profiles of the 8 major certification organizations, profiles of insurance company users (Aetna, Cigna, Humana, United Health Group), MD and Veterans Administration programs, demand factors and usage by consumers, findings of telephone interviews with key market influencers, list of the top health coaching apps, and the industry’s major issues, obstacles and growth drivers. Includes list of 75 approved certification training programs.

Introduction: Study Scope & Methodology
Market Definition and Summary
What does a health coach do, not do – job description
Discussion of difference between health coaches, wellness coaches, health educators
Typical skills of health coaches, tasks, scope of practice
Health educator metrics, employment outlook– Bureau of Labor Statistics data
Wellness coaches - description
Health coaching specialties
Number of new graduates, by major certification entities.
Market Structure: sectors where health coaches are employed
YourCoach 2020 Survey findings, coaches employed by corporate practice, private practice, clinics, health insurers
Market Status Report
Key developments since 2017: discussion of creation of CPT billing codes, development of national standards, shift to digital/telehealth delivery
Market Size & Growth
Estimated number of health coaches & educators in the U.S.
Avg. salaries of health coaches and health educators
Estimated market size and growth: 2006 – 2019
Discussion of Effects of the Covid-19 pandemic on operations/growth
2021-2025 - Marketdata Forecast
Size of the weight loss coaching market
Outlook for the market, findings of interviews: discussion of factors affecting demand. Current and future trends, major issues and obstacles (interviews with heads of: National Society of Health Coaches, Wellcoaches Corp., Institute of Integrative Medicine, National Board for Health & Wellness Coaching)
- Estimated U.S. health Coaching Market Size: 2006-2025 Forecast
- Top weight loss companies: no. of coaches employed
Profiles of leading Health Coach Certification & Training
(Descriptions of organizations and their certification programs)
• American Association for Health Education
• American Council of Exercise (ACE)
• Cleveland Clinic
• Dr. Sears Wellness Institute
• Duke Integrative Medicine
• Health Coach Institute
• Institute of Integrative Nutrition
• International Coach Federation
• Mayo Clinic
• National Consortium for Credentialing of Health & Wellness Coaches
• National Society of Health Coaches
• Society for Public Health Education
• Wellcoaches School of Coaching
Consumer Demand Factors & Outcome Studies
Discussion & statistics; the cost of American chronic diseases
Discussion & statistics: Health Risk Behaviors that cause chronic diseases
Discussion - The Leading Causes of Death and Disability in the U.S.
The State of Health Coaching: survey results
Interest in health coaching by consumers
Availability of coaches
Typical age cohorts that use health coaching
Purpose of coaching
Digital vs. telephonic coaching
Length of coaching – timeline
Who sponsors coaching
Discussion of the Outcomes & Results of Health Coaching, study results
Large Healthcare Organizations’ Usage of Health Coaches
• Aetna
• Cigna
• Humana
• Kaiser Permanente
• United Health Group
Discussion of the Veteran’s Administration’s Whole Health Program
Discussion of the AMA module for setting up health coaching in physician offices
List of Most Popular Health Coaching Apps
Reference Directory
Directory of trade groups, special reports, surveys, articles and other sources of information about health coaching
List of 75 ICHWC-Approved Transition Programs

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