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Preference and Behavior Analysis of Taiwanese Digital Gamers

Preference and Behavior Analysis of Taiwanese Digital Gamers

Taipei-based, government-backed research institute MIC (Market Intelligence & Consulting Institute) conducted an online questionnaire research in Taiwan and received 1,068 valid questionnaires. This report provides an overview of Taiwanese digital gamers' preferences and examines their behavior with socio-demographic characteristic factors such as gender and age.

The findings suggest:

1. 63.2% of Taiwanese digital gamers play games on Android smartphones.

2. 63.3% of Taiwanese digital gamers aged 19 and under spend more than an hour playing games every day.

3. 57% of Taiwanese female digital gamers prefer games with cute graphical styles.


  • RESEARCH OBJECTIVE
  • BACKGROUND
  • TAIWANESE DIGITAL GAMERS OVERVIEW
    • Over 60% of Gamers Play Games on Android Phones
    • 22.2% of Female Gamers Play Games on iPhone
    • 30% of Gamers Aged 19 and Under Play Games on a PlayStation 4
      • Table Taiwanese Digital Gamers' Electronic Device Preference by Age Group
    • 53.9% of Gamers Play Less than An Hour Every Day
    • 27.7% of Female Gamers Play Less Than 30 Minutes Every Day
    • 63.3% of Gamers Aged 19 and Under Play at Least an Hour Every Day
      • Table Average Time Taiwanese Gamers Play Digital Games by Age Group (Auto-play Games Excluded)
  • PREFERENCE ANALYSIS OF TAIWANESE DIGITAL GAMERS
    • 75.5% of Gamers Play Phone/Tablet App Games
    • 3% of Male Gamers Play VR-supported Games
    • Gamers Aged 19 and Under are Major Players in the Digital Game Ecosystem
      • Table Taiwanese Gamers' Most Frequently Played Game Categories by Age Group
    • 46.9% of Gamers Prefer Games with Cute Graphic Styles
    • 57% of Females Prefer Games with Cute Graphic Styles
    • 30.8% of Gamers Aged 25-29 Have No Particular Graphic Style Preference in Games
      • Table Taiwanese Gamers' Graphic Style Preferences by Age Group
  • CONCLUSION
  • DEMOGRAPHIC SEGMENTATION
    • Gender
    • Age Groups

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